SEO and Content Specialist

Spearhead the SEO and Editorial Content Strategy for Modern Automotive network.This role is at the forefront of our digital marketing efforts, where you will be responsiblefor shaping and executing our SEO strategy by optimizing technical, on-site, and localSEO, and driving our editorial content planning and creation. Your mission is to ensureall Modern Automotive Network websites and Google Business pages perform at highlevels while also helping to bring to life our brand, value propositions, and unique storecharacteristics. As a critical player in our marketing team, you will have the opportunityto elevate our online presence, ensuring our content aligns with SEO best practices andresonates with our audience.Who You Are:We are seeking a candidate with a deep passion for SEO and content strategy, coupledwith a proven track record in this domain. You are an SEO enthusiast, possessing athorough understanding of search engine algorithms, on-page and technical SEO, andkeyword research. Your creativity is matched by your analytical skills, and you are adeptat identifying content opportunities that drive organic growth. You are an effectiveproject manager and communicator, able to collaborate across the team. Yourknowledge of SEO tools, industry trends, and content creation is exemplary, and youare committed to staying up to date on the evolving world of SEO and digitaltechnology.Key Responsibilities:- Develop and Execute SEO Strategy: Formulate and implement acomprehensive SEO strategy, improving organic search rankings and drivingtraffic to our websites; including 17 dealer sites, 1 group site, 4 collision centersites, and 1 auto accessories site.- Technical and On-site SEO: Oversee technical SEO enhancements and on-siteoptimization efforts to ensure our website is search engine friendly and user\u0002friendly.- Content Planning and Creation: Collaborate with team to help develop acontent roadmap and calendar and strategy that aligns with SEO best practicesand engages our target audience.- Keyword Research and Analysis: Conduct in-depth keyword research toinform content creation and optimization efforts.- Performance Monitoring: Use tools like Google Analytics and Google SearchConsole to analyze website performance, track KPIs, and provide regular reportsand insights to stakeholders.- Cross-functional Collaboration: Work closely with marketing team and storeleads to align on direction and ensure priorities.- Stay Informed: Keep abreast of industry trends, search engine algorithmchanges, and emerging SEO tools to continuously improve our SEO strategy.- Vendor and Agency Management: Collaborate with external partners andagencies where necessary to enhance our SEO and content capabilities.Requirements:- Working knowledge of Google Search Console and GA4- Working knowledge of SEMRush, Ahrefs, Moz, Whitespark, or Zapier- Working knowledge of Google Business- Solid understanding and use of meta tags and titles and other technical SEO- Familiarity with AI LLM technology is a plus- Familiarity with WordPress is a plus- Automotive industry experience is a plus- Minimum of 3 years working specifically in the SEO world- College degree preferred, with emphasis on marketing or digital technology anadded plus