Trex Company
Director, Brand & Integrated Marketing
Trex Company, Winchester, Virginia, United States, 22603
Description
When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry ... and still leads the way.We are looking for a Director of Brand & Integrated Marketing to support our Brand Marketing team by leading the development and execution of a comprehensive brand marketing strategy to establish, defend, and enhance our brand leadership position in the industry. As a Trex Director of Brand & Integrated Marketing, you will set strategic direction for marketing initiatives, including advertising, content, and communications, with a focus on brand positioning, messaging, and overall market presence to drive company growth. This role is key member of our Marketing team.DUTIESConsumer Insights:Lead efforts to analyze the consumer purchase process, identify key support areas, and develop strategies that optimize the consumer journey.Market Understanding:Collaborate with teams to gain deep insights into consumer and trade needs, attitudes, and behaviors. Translate these insights into actionable brand marketing strategies.Agency Collaboration:Foster relationships with external agency partners to develop and refine the Trex brand positioning. Identify unique, ownable positioning based on comprehensive consumer and competitive analysis. Partner with Product Marketing Managers to create positioning frameworks for key business lines.Integrated Marketing Strategy:Develop and implement a holistic brand marketing strategy that engages both consumer and trade audiences. Ensure consistent brand messaging across all channels, including advertising, PR, digital marketing, and promotional initiatives. Work with agencies to execute these strategies effectively.Budget Management:Recommend and manage marketing budgets to achieve long-term business objectives. Monitor progress against key brand metrics and adjust strategies as necessary.Cross-Functional Collaboration:Collaborate with Product, Channel Marketing, Digital Marketing, and Marketing Operations teams to develop and execute integrated marketing programs that support the Trex brand across all audiences.Agency Management:Oversee daily relationships with key agency partners, providing clear direction and feedback to ensure quality deliverables. Identify and recruit new agencies as needed to support brand initiatives.Marketing Programs:Lead the development and execution of marketing programs that effectively communicate the Trex brand message and drive engagement.Metrics and Evaluation:Establish and track metrics and success criteria for all marketing initiatives to evaluate effectiveness and drive continuous improvement.
Direct Reports:
Directly supervise the Brand and Content teams, while collaborating with the broader marketing team and other departments across the company.Travel Requirement:
Up to 25% travel annually, including international travel.JOB LOCATIONWinchester, VA, United States
POSITION TYPEFull-Time Onsite/RegularEXPERIENCEBA/BS in Business or Marketing, MBA preferred.10-12 years' experience in marketing, preferably with a building products company.8+ years' experience in a marketing leadership role required.Strong national consumer brand background required, international preferred.
WHO WE AREOver 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainably made, wood-alternative decking and deck railing - all proudly manufactured in the U.S.A. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country and caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:Do the Right ThingAct with Boldness and AuthenticityDrive SustainabilityInnovate and Adapt
At Trex, you'll become part of a diverse yet unified team who sustain the trailblazing spirit and strengths that made Trex the industry leader-learning, adapting, solving and succeeding. We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.Being a leader means persevering even when there's not a road map; embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt and innovate-always with a firm foundation in safety and integrity.BENEFITS & PERKSWe believe that effort should be rewarded. We take care of you so you can take care of yours. Here are some of the perks beyond the paycheck:Time Off - We'll give you paid holidays and paid vacation.Health, Dental and Vision Insurance - Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.401(k) With Company Match - Save for your retirement and we'll match it dollar for dollar.Tuition Reimbursement - We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.Training and Education - We offer dozens of options to boost your performance - online, on-site and nearby.Stock Purchase Program - Invest in Trex at a discounted price.Employee Discount Program - When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.
CAREER ADVANCEMENTAt Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise-enhancing your career, your team, and our shared efforts. You will help shape our future.EEOTrex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.E-VerifyTrex participates in E-Verify to confirm the employment eligibility of all hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.
When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry ... and still leads the way.We are looking for a Director of Brand & Integrated Marketing to support our Brand Marketing team by leading the development and execution of a comprehensive brand marketing strategy to establish, defend, and enhance our brand leadership position in the industry. As a Trex Director of Brand & Integrated Marketing, you will set strategic direction for marketing initiatives, including advertising, content, and communications, with a focus on brand positioning, messaging, and overall market presence to drive company growth. This role is key member of our Marketing team.DUTIESConsumer Insights:Lead efforts to analyze the consumer purchase process, identify key support areas, and develop strategies that optimize the consumer journey.Market Understanding:Collaborate with teams to gain deep insights into consumer and trade needs, attitudes, and behaviors. Translate these insights into actionable brand marketing strategies.Agency Collaboration:Foster relationships with external agency partners to develop and refine the Trex brand positioning. Identify unique, ownable positioning based on comprehensive consumer and competitive analysis. Partner with Product Marketing Managers to create positioning frameworks for key business lines.Integrated Marketing Strategy:Develop and implement a holistic brand marketing strategy that engages both consumer and trade audiences. Ensure consistent brand messaging across all channels, including advertising, PR, digital marketing, and promotional initiatives. Work with agencies to execute these strategies effectively.Budget Management:Recommend and manage marketing budgets to achieve long-term business objectives. Monitor progress against key brand metrics and adjust strategies as necessary.Cross-Functional Collaboration:Collaborate with Product, Channel Marketing, Digital Marketing, and Marketing Operations teams to develop and execute integrated marketing programs that support the Trex brand across all audiences.Agency Management:Oversee daily relationships with key agency partners, providing clear direction and feedback to ensure quality deliverables. Identify and recruit new agencies as needed to support brand initiatives.Marketing Programs:Lead the development and execution of marketing programs that effectively communicate the Trex brand message and drive engagement.Metrics and Evaluation:Establish and track metrics and success criteria for all marketing initiatives to evaluate effectiveness and drive continuous improvement.
Direct Reports:
Directly supervise the Brand and Content teams, while collaborating with the broader marketing team and other departments across the company.Travel Requirement:
Up to 25% travel annually, including international travel.JOB LOCATIONWinchester, VA, United States
POSITION TYPEFull-Time Onsite/RegularEXPERIENCEBA/BS in Business or Marketing, MBA preferred.10-12 years' experience in marketing, preferably with a building products company.8+ years' experience in a marketing leadership role required.Strong national consumer brand background required, international preferred.
WHO WE AREOver 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainably made, wood-alternative decking and deck railing - all proudly manufactured in the U.S.A. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country and caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:Do the Right ThingAct with Boldness and AuthenticityDrive SustainabilityInnovate and Adapt
At Trex, you'll become part of a diverse yet unified team who sustain the trailblazing spirit and strengths that made Trex the industry leader-learning, adapting, solving and succeeding. We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.Being a leader means persevering even when there's not a road map; embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt and innovate-always with a firm foundation in safety and integrity.BENEFITS & PERKSWe believe that effort should be rewarded. We take care of you so you can take care of yours. Here are some of the perks beyond the paycheck:Time Off - We'll give you paid holidays and paid vacation.Health, Dental and Vision Insurance - Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.401(k) With Company Match - Save for your retirement and we'll match it dollar for dollar.Tuition Reimbursement - We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.Training and Education - We offer dozens of options to boost your performance - online, on-site and nearby.Stock Purchase Program - Invest in Trex at a discounted price.Employee Discount Program - When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.
CAREER ADVANCEMENTAt Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise-enhancing your career, your team, and our shared efforts. You will help shape our future.EEOTrex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.E-VerifyTrex participates in E-Verify to confirm the employment eligibility of all hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.