West Shore
Digital Marketing Director (Website)
West Shore, Mechanicsburg, Pennsylvania, United States, 17050
We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
As our nationwide growth accelerates, our
Marketing team
plays a key role in driving forward our mission of Bringing Happiness to Every Home®.
As a
Digital Marketing Director (Website Focus)
at
West Shore Home®,
you will contribute to this mission by driving our digital presence, ensuring an exceptional user experience, maximizing consumer engagement and conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, CRO and SEO marketing strategies that drive leads for the Company.
What You'll Contribute
In this role, you can expect to:
Develop and execute a comprehensive website strategy aligned with WSH's brand identity and consumer needs.Oversee design, functionality, and content to optimize user experience, drive engagement, and increase conversion.Collaborate cross-functionally to integrate consumer insights, market trends, and business goals into the site strategy.Develop and execute a comprehensive website strategy aligned with WSH's brand identity and consumer needs.Oversee design, functionality, and content to optimize user experience, drive engagement, and increase conversion.Collaborate cross-functionally to integrate consumer insights, market trends, and business goals into the site strategy.Develop standard reporting to track website performance across company, product, and local branches pages.Provide weekly and monthly reporting on the performance of the website and key landing pages.Develop standard reporting to track website performance across company, product, and local branches pages.Provide weekly and monthly reporting on the performance of the website and key landing pages.What It Takes To Succeed
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:
Bachelor's degree, preferably in business or marketing.Prior experience of 7 years managing website UX and strategy for B2C lead generation campaigns.Prior experience of 5 years managing teams accountable for executing B2C website, UX, conversion and SEO efforts.Strong understanding of web development principles and experience working collaboratively with development teams.Experience in data-driven decision-making and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).Expertise in SEO best practices, keyword research, and SEO tools (e.g., SEMrush, Moz).We Invest in YOU
We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We've Got You Covered With
Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)401K retirement plan with company matchPaid holidays and paid time off (PTO)Continued training & leadership development opportunitiesUnlimited professional and personal growth potentialThe guaranteed pay range for this position is $175,000.00 per year to $225,000.00 per year. The actual rate is based on each candidate's skill set and will be determined by the Hiring Manager. This role is a salaried, exempt position that is not eligible for overtime pay.
Please note that the Company will not sponsor applicants for work visas. Applicants must be authorized to work in the United States at the time of their application on a full-time basis.
More to Know
The standard workweek for this position is Monday - Friday.This role may be eligible for remote work in approved Company locations.
Our Growth Story
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to
unlock your potential
and
find out what you are truly capable of , there is no better place to do so.
We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the
2023 Top Workplaces USA award
as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
As our nationwide growth accelerates, our
Marketing team
plays a key role in driving forward our mission of Bringing Happiness to Every Home®.
As a
Digital Marketing Director (Website Focus)
at
West Shore Home®,
you will contribute to this mission by driving our digital presence, ensuring an exceptional user experience, maximizing consumer engagement and conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, CRO and SEO marketing strategies that drive leads for the Company.
What You'll Contribute
In this role, you can expect to:
Develop and execute a comprehensive website strategy aligned with WSH's brand identity and consumer needs.Oversee design, functionality, and content to optimize user experience, drive engagement, and increase conversion.Collaborate cross-functionally to integrate consumer insights, market trends, and business goals into the site strategy.Develop and execute a comprehensive website strategy aligned with WSH's brand identity and consumer needs.Oversee design, functionality, and content to optimize user experience, drive engagement, and increase conversion.Collaborate cross-functionally to integrate consumer insights, market trends, and business goals into the site strategy.Develop standard reporting to track website performance across company, product, and local branches pages.Provide weekly and monthly reporting on the performance of the website and key landing pages.Develop standard reporting to track website performance across company, product, and local branches pages.Provide weekly and monthly reporting on the performance of the website and key landing pages.What It Takes To Succeed
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:
Bachelor's degree, preferably in business or marketing.Prior experience of 7 years managing website UX and strategy for B2C lead generation campaigns.Prior experience of 5 years managing teams accountable for executing B2C website, UX, conversion and SEO efforts.Strong understanding of web development principles and experience working collaboratively with development teams.Experience in data-driven decision-making and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).Expertise in SEO best practices, keyword research, and SEO tools (e.g., SEMrush, Moz).We Invest in YOU
We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We've Got You Covered With
Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)401K retirement plan with company matchPaid holidays and paid time off (PTO)Continued training & leadership development opportunitiesUnlimited professional and personal growth potentialThe guaranteed pay range for this position is $175,000.00 per year to $225,000.00 per year. The actual rate is based on each candidate's skill set and will be determined by the Hiring Manager. This role is a salaried, exempt position that is not eligible for overtime pay.
Please note that the Company will not sponsor applicants for work visas. Applicants must be authorized to work in the United States at the time of their application on a full-time basis.
More to Know
The standard workweek for this position is Monday - Friday.This role may be eligible for remote work in approved Company locations.
Our Growth Story
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to
unlock your potential
and
find out what you are truly capable of , there is no better place to do so.
We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the
2023 Top Workplaces USA award
as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.