Bonterra Organic Estates
Senior Director of Marketing
Bonterra Organic Estates, Healdsburg, California, United States, 95448
Great Brands – Bigger Purpose
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is grounded in the transformational goals of the regenerative business. Since our founding in 1968, we have been driven by excellence, innovation, and longstanding commitments to the environment and responsible business practices.
Part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates is focused on crafting wines made from organic and Regenerative Organic Certified grapes from our facility in Mendocino County, California, including category leader Bonterra (named the 2016 Wine Enthusiast American Winery of the Year); sustainability standout Fetzer; and 1000 Stories, California's original Bourbon barrel-aged wine.
We’re offering a career-defining opportunity for our next
Senior Director of Marketing
to take our already successful Bonterra wine portfolio and elevate its brand heart to the next level. From Day One, you will spring from a platform of 35 years of our success building a category around wine made with organic grapes, but we have more work to do. We need a true brand builder and visionary to put Bonterra shoulder to shoulder with that elite club of brands―regardless of category―that are synonymous with doing good in the world. And if that weren’t enough of a challenge, we’re offering you a pipeline of highly visible projects to manage from innovation to launch.
To put it simply, the name Bonterra, which literally translates to “good earth”, requires marketing more than what is in the bottle. It involves marketing our ever-advancing story to improve all we touch. While every label, case, social media post, and POS item play a role in that, it’s really about marketing the things people don’t see―our actions and commitments behind our impact mission.
Because of this, it’s important that you be eager to frequent our Bonterra estate ranches and winemaking operation in Hopland, CA and satellite office in downtown Healdsburg, to best elevate your key spokesperson game and inspire others with our belief in the earth, people, and planet and how we can make an impact.
What You Will Champion
Leverage mastery of business drivers, performance results, relevant consumer, customer, and channel trends and insights to lead assigned brands, in the super premium to luxury categories, against annual business objectives.
Oversee the development and maintenance of brand management strategies for assigned brands; manage the execution of established growth and profit objectives; seek out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
Collaboration and co-creation across all business functions. This brand―and this role―spans across the organization. Outstanding interpersonal skills are essential to success.
Be a true partner to the Sales team, collaborating on customized plans by key market and account strategies to accelerate the complete portfolio.
Work in tandem with the Trade Marketing team to develop chain-specific and season-specific brand programs.
Develop a strong partnership with our Impact team. Impact isn’t something Bonterra “does”―it is at the heart of what Bonterra “is”.
Liaise with Supply team to ensure forecast alignment and product availability.
Partner with Winemaking team for each vintage as well as on innovation and development projects.
Oversee the development and implementation of creative and communication strategies for the portfolio including campaign ideas, communication plans (including media plan), as well as development, creation, deployment, and optimization of campaign assets, including a comprehensive digital marketing strategy.
Represent the business unit as the marketing lead in cross-functional and leadership forums and meetings.
Ensure the execution of chain, retail, and on-premise initiatives.
What You Bring
Master’s Degree in Business with an emphasis in Marketing or related field with a minimum of eight to ten years of experience in marketing and brand management, or Bachelor’s Degree with minimum ten years related experience, or equivalent education/experience combination.
Led and launched innovation and successfully guided it from white board to boardroom to living room. Demonstrated track record of taking a raw concept from stats to sips.
Accomplished wine brand marketer and innovator that has scaled a brand or, if you haven’t marketed wine, you are an accomplished CPG brand manager and builder who has scaled a brand
and
has a strong appetite for understanding and appreciating wine.
Ability to credibly command a room. This includes presenting to executive leadership based in the U.S. and key stakeholders from our Chilean parent company, to being a charismatic spokesperson with distributors, retailers, media, sponsors, and consumers.
Demonstrated passion for purpose. You only see yourself working for a company or brand with obvious purpose.
Must be equally comfortable pouring and engaging customers at food and wine festivals to presenting your deck to executives. Another day you grab your boots and head to our estate ranches to present to distributors or to meet an editorial photographer to capture rare moments that weren’t on the shot list.
Self-professed data junkie yet bold enough to balance actionable data with unsubstantiated sentiment. Honed research and analytical skills within CPG – Circana (IRI), shipment and depletion data, etc.
Proven leadership of industry-leading direct reports where you’ve hired, coached, supported, and developed talent for their next step. Please note direct reports for this role are remote with quarterly visits to the winery.
Able to fully rally around an ag-centric brand and speak to our ethos for the soil, earth, and planet. You pinch yourself every time your “office for the day” is near our vineyards and ranches.
Boundless thinking; bravely creative; undeterred innovator.
Respected collaborator; able to be trusted with confidential matters and corporate initiatives.
Budget management skills and proficiency; able to spend wisely and potently with a sharp eye on the P&L.
Proficient in Microsoft 365 based tools such as Word, Excel, PowerPoint, SharePoint, and internet applications.
Ability to travel approximately 20% of the time with spikes to 30% during future national brand launches.
Valid Driver’s License required.
What Differentiates You
Inspired by other brands with similar values.
Alcoholic beverage marketing/brand experience in the super premium to luxury categories, is a plus.
Wine education or certifications (i.e., WSET, CWE, etc.).
Bilingual English/Spanish, a plus but not required.
Physical Requirements
Ability to lift, carry, push, pull up to 50 lbs. on an occasional basis; ability to sit and work at a desk for long periods of time; requires ability to walk/stand; reach outward/upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation.
Location
The ideal candidate is based in the Greater San Francisco Bay Area or Northern California and able to commute to Healdsburg and/or Hopland at least once a week, depending on innovation stages and business needs. Secondary preference would be to candidates anywhere in California. Travel will be approximately 20% but is likely to peak at 30% during any future product launches in 2025 and beyond.
About Bonterra Organic Estates
Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production, and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States. Bonterra Organic Estates’ corporate office is located at 12901 Old River Rd. Hopland, CA 95449. Satellite marketing and commercial office is in Downtown Healdsburg in Sonoma County.
Compensation
The salary range for this role is a base salary of $195,000 - $210,000 plus an annual 30% bonus target that aligns with individual and company performance. Actual salaries will vary and are based on a candidate’s relevant education, qualifications, experience, skillset, competencies, internal equity, location, and alignment with market data.
Benefits
First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. In addition, we offer employee-focused health, wellness, training, and safety-related programs as well as scholarship opportunities for dependents.
Apply online
here.
Requires successful completion of criminal background, DMV check (if applicable) and drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment.
See our privacy policy online: here.
Employee Rights under FMLA:
here.
here.
ExperienceRequired
8 - 10 years: CPG brand management
3 year(s): leadership of direct reports
Preferred
5 year(s): wine and spirits or adult beverage brand management
Licenses & CertificationsPreferred
Cert Wine Educator
Wine Spirits Edu Trust
Master of Wine
Cert Specialist of Wine
Driver's License
SkillsRequired
Budgeting
Intermediate/Advanced Excel
PowerPoint
Preferred
Innovation
BehaviorsRequired
Dedicated: Devoted to a task or purpose with loyalty or integrity
Leader: Inspires teammates to follow them
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
MotivationsRequired
Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Preferred
Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
#J-18808-Ljbffr
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is grounded in the transformational goals of the regenerative business. Since our founding in 1968, we have been driven by excellence, innovation, and longstanding commitments to the environment and responsible business practices.
Part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates is focused on crafting wines made from organic and Regenerative Organic Certified grapes from our facility in Mendocino County, California, including category leader Bonterra (named the 2016 Wine Enthusiast American Winery of the Year); sustainability standout Fetzer; and 1000 Stories, California's original Bourbon barrel-aged wine.
We’re offering a career-defining opportunity for our next
Senior Director of Marketing
to take our already successful Bonterra wine portfolio and elevate its brand heart to the next level. From Day One, you will spring from a platform of 35 years of our success building a category around wine made with organic grapes, but we have more work to do. We need a true brand builder and visionary to put Bonterra shoulder to shoulder with that elite club of brands―regardless of category―that are synonymous with doing good in the world. And if that weren’t enough of a challenge, we’re offering you a pipeline of highly visible projects to manage from innovation to launch.
To put it simply, the name Bonterra, which literally translates to “good earth”, requires marketing more than what is in the bottle. It involves marketing our ever-advancing story to improve all we touch. While every label, case, social media post, and POS item play a role in that, it’s really about marketing the things people don’t see―our actions and commitments behind our impact mission.
Because of this, it’s important that you be eager to frequent our Bonterra estate ranches and winemaking operation in Hopland, CA and satellite office in downtown Healdsburg, to best elevate your key spokesperson game and inspire others with our belief in the earth, people, and planet and how we can make an impact.
What You Will Champion
Leverage mastery of business drivers, performance results, relevant consumer, customer, and channel trends and insights to lead assigned brands, in the super premium to luxury categories, against annual business objectives.
Oversee the development and maintenance of brand management strategies for assigned brands; manage the execution of established growth and profit objectives; seek out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
Collaboration and co-creation across all business functions. This brand―and this role―spans across the organization. Outstanding interpersonal skills are essential to success.
Be a true partner to the Sales team, collaborating on customized plans by key market and account strategies to accelerate the complete portfolio.
Work in tandem with the Trade Marketing team to develop chain-specific and season-specific brand programs.
Develop a strong partnership with our Impact team. Impact isn’t something Bonterra “does”―it is at the heart of what Bonterra “is”.
Liaise with Supply team to ensure forecast alignment and product availability.
Partner with Winemaking team for each vintage as well as on innovation and development projects.
Oversee the development and implementation of creative and communication strategies for the portfolio including campaign ideas, communication plans (including media plan), as well as development, creation, deployment, and optimization of campaign assets, including a comprehensive digital marketing strategy.
Represent the business unit as the marketing lead in cross-functional and leadership forums and meetings.
Ensure the execution of chain, retail, and on-premise initiatives.
What You Bring
Master’s Degree in Business with an emphasis in Marketing or related field with a minimum of eight to ten years of experience in marketing and brand management, or Bachelor’s Degree with minimum ten years related experience, or equivalent education/experience combination.
Led and launched innovation and successfully guided it from white board to boardroom to living room. Demonstrated track record of taking a raw concept from stats to sips.
Accomplished wine brand marketer and innovator that has scaled a brand or, if you haven’t marketed wine, you are an accomplished CPG brand manager and builder who has scaled a brand
and
has a strong appetite for understanding and appreciating wine.
Ability to credibly command a room. This includes presenting to executive leadership based in the U.S. and key stakeholders from our Chilean parent company, to being a charismatic spokesperson with distributors, retailers, media, sponsors, and consumers.
Demonstrated passion for purpose. You only see yourself working for a company or brand with obvious purpose.
Must be equally comfortable pouring and engaging customers at food and wine festivals to presenting your deck to executives. Another day you grab your boots and head to our estate ranches to present to distributors or to meet an editorial photographer to capture rare moments that weren’t on the shot list.
Self-professed data junkie yet bold enough to balance actionable data with unsubstantiated sentiment. Honed research and analytical skills within CPG – Circana (IRI), shipment and depletion data, etc.
Proven leadership of industry-leading direct reports where you’ve hired, coached, supported, and developed talent for their next step. Please note direct reports for this role are remote with quarterly visits to the winery.
Able to fully rally around an ag-centric brand and speak to our ethos for the soil, earth, and planet. You pinch yourself every time your “office for the day” is near our vineyards and ranches.
Boundless thinking; bravely creative; undeterred innovator.
Respected collaborator; able to be trusted with confidential matters and corporate initiatives.
Budget management skills and proficiency; able to spend wisely and potently with a sharp eye on the P&L.
Proficient in Microsoft 365 based tools such as Word, Excel, PowerPoint, SharePoint, and internet applications.
Ability to travel approximately 20% of the time with spikes to 30% during future national brand launches.
Valid Driver’s License required.
What Differentiates You
Inspired by other brands with similar values.
Alcoholic beverage marketing/brand experience in the super premium to luxury categories, is a plus.
Wine education or certifications (i.e., WSET, CWE, etc.).
Bilingual English/Spanish, a plus but not required.
Physical Requirements
Ability to lift, carry, push, pull up to 50 lbs. on an occasional basis; ability to sit and work at a desk for long periods of time; requires ability to walk/stand; reach outward/upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation.
Location
The ideal candidate is based in the Greater San Francisco Bay Area or Northern California and able to commute to Healdsburg and/or Hopland at least once a week, depending on innovation stages and business needs. Secondary preference would be to candidates anywhere in California. Travel will be approximately 20% but is likely to peak at 30% during any future product launches in 2025 and beyond.
About Bonterra Organic Estates
Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production, and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States. Bonterra Organic Estates’ corporate office is located at 12901 Old River Rd. Hopland, CA 95449. Satellite marketing and commercial office is in Downtown Healdsburg in Sonoma County.
Compensation
The salary range for this role is a base salary of $195,000 - $210,000 plus an annual 30% bonus target that aligns with individual and company performance. Actual salaries will vary and are based on a candidate’s relevant education, qualifications, experience, skillset, competencies, internal equity, location, and alignment with market data.
Benefits
First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. In addition, we offer employee-focused health, wellness, training, and safety-related programs as well as scholarship opportunities for dependents.
Apply online
here.
Requires successful completion of criminal background, DMV check (if applicable) and drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment.
See our privacy policy online: here.
Employee Rights under FMLA:
here.
here.
ExperienceRequired
8 - 10 years: CPG brand management
3 year(s): leadership of direct reports
Preferred
5 year(s): wine and spirits or adult beverage brand management
Licenses & CertificationsPreferred
Cert Wine Educator
Wine Spirits Edu Trust
Master of Wine
Cert Specialist of Wine
Driver's License
SkillsRequired
Budgeting
Intermediate/Advanced Excel
PowerPoint
Preferred
Innovation
BehaviorsRequired
Dedicated: Devoted to a task or purpose with loyalty or integrity
Leader: Inspires teammates to follow them
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
MotivationsRequired
Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Preferred
Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
#J-18808-Ljbffr