Sigma
Director of Marketing (European Brands/Food Service) - Scottsdale, AZ
Sigma, Scottsdale, Arizona, us, 85261
Join our amazing family of professionals at Sigma! We believe in truly taking care of our associates to ensure they feel empowered to be their best selves at work. You are not just applying for a job, this is the start of a new career with a fast-growing, innovative global food organization. Ready for your next opportunity? Come join our table!
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.POSITION SUMMARY
Responsible for developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multiplatform brand(s). Lead feasibility process for new products. Certain areas will also have licensing responsibility.
ESSENTIAL JOB FUNCTIONS
Develop and implement overall marketing vision and strategy for assigned area(s)/brand(s) to meet and exceed company objectives; manage Brand(s), Product Line(s) and Product P&L(s)
Define Brand positioning & product lines based on market preferences; ensure information is kept up to date as market and consumers evolve
Define consumer’s segment, by having a deep understanding of consumer attitudes and lifestyles; ensure information is kept up to date as market and consumers evolve
Develop the annual Brand Plan(s) using qualitative and quantitative data; develop strategies, define goals and tactical actions
Execute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc.
Develop advertising campaigns, ensuring traditional and digital advertising/communication aligns with strategy
Manage the strategic relationship with Advertising agencies; ensure vendors meet service level agreements
Develop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements
Lead Product Development after the design thinking process; ensure the development of the Ready to Market product deck.
Ensure market trends, market dynamics and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectives
Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
Other duties as assigned
MINIMUM QUALIFICATIONS
Bachelor’s degree in business, marketing or related field or equivalent experience
Eight (8) years of progressive brand management experience
Four (4) years of progressive consumer-packaged goods experience
Four (4) years of management/supervisory experience
Ability to work a Hybrid schedule - 2 days in our Scottsdale, AZ office, 3 days remote
Preferred Qualifications
Bilingual fluency in English and Spanish
Master's Degree in Business Administration
KNOWLEDGE, SKILLS and ABILITIES (KSA’s)
Ability to lead business planning process with knowledge of P&L dynamics; proven project management skills
Proven experience with consumer insight development
Ability to identify complex problems and implement solutions
Demonstrated ability to communicate across all levels of the organization
Ability to build professional relationships with cross-functional teams
Proven negotiation skills
Proficient with Microsoft Office, including advanced Excel skills
Demonstrated business acumen
ENVIRONMENTAL/WORKING CONDITIONS
Ability to travel up to 25% of the time.
Hybrid schedule, candidate must live or be willing to relocate to AZ
PHYSICAL REQUIREMENTS
Usual office environment with frequent sitting, walking, standing and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of office machinery. Oral and auditory capacity enabling interpersonal communication.
BENEFITS
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Paid time off
Paid parental leave
Paid holidays
State mandated sick time
EQUAL OPPORTUNITY EMPLOYER
Sigma provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.
CA/ Los Angeles:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the LA Fair Chance law.
Job Type:
Full-time
Schedule:
Monday to Friday
Application Question(s):
Are you aware of this role's requirement of the Hybrid schedule?
Work Location:
Hybrid remote in Scottsdale, AZ 85255
#J-18808-Ljbffr
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.POSITION SUMMARY
Responsible for developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multiplatform brand(s). Lead feasibility process for new products. Certain areas will also have licensing responsibility.
ESSENTIAL JOB FUNCTIONS
Develop and implement overall marketing vision and strategy for assigned area(s)/brand(s) to meet and exceed company objectives; manage Brand(s), Product Line(s) and Product P&L(s)
Define Brand positioning & product lines based on market preferences; ensure information is kept up to date as market and consumers evolve
Define consumer’s segment, by having a deep understanding of consumer attitudes and lifestyles; ensure information is kept up to date as market and consumers evolve
Develop the annual Brand Plan(s) using qualitative and quantitative data; develop strategies, define goals and tactical actions
Execute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc.
Develop advertising campaigns, ensuring traditional and digital advertising/communication aligns with strategy
Manage the strategic relationship with Advertising agencies; ensure vendors meet service level agreements
Develop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements
Lead Product Development after the design thinking process; ensure the development of the Ready to Market product deck.
Ensure market trends, market dynamics and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectives
Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
Other duties as assigned
MINIMUM QUALIFICATIONS
Bachelor’s degree in business, marketing or related field or equivalent experience
Eight (8) years of progressive brand management experience
Four (4) years of progressive consumer-packaged goods experience
Four (4) years of management/supervisory experience
Ability to work a Hybrid schedule - 2 days in our Scottsdale, AZ office, 3 days remote
Preferred Qualifications
Bilingual fluency in English and Spanish
Master's Degree in Business Administration
KNOWLEDGE, SKILLS and ABILITIES (KSA’s)
Ability to lead business planning process with knowledge of P&L dynamics; proven project management skills
Proven experience with consumer insight development
Ability to identify complex problems and implement solutions
Demonstrated ability to communicate across all levels of the organization
Ability to build professional relationships with cross-functional teams
Proven negotiation skills
Proficient with Microsoft Office, including advanced Excel skills
Demonstrated business acumen
ENVIRONMENTAL/WORKING CONDITIONS
Ability to travel up to 25% of the time.
Hybrid schedule, candidate must live or be willing to relocate to AZ
PHYSICAL REQUIREMENTS
Usual office environment with frequent sitting, walking, standing and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of office machinery. Oral and auditory capacity enabling interpersonal communication.
BENEFITS
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Paid time off
Paid parental leave
Paid holidays
State mandated sick time
EQUAL OPPORTUNITY EMPLOYER
Sigma provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.
CA/ Los Angeles:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the LA Fair Chance law.
Job Type:
Full-time
Schedule:
Monday to Friday
Application Question(s):
Are you aware of this role's requirement of the Hybrid schedule?
Work Location:
Hybrid remote in Scottsdale, AZ 85255
#J-18808-Ljbffr