Microsoft Corporation
Product Marketing Manager
Microsoft Corporation, Redmond, Washington, United States, 98052
Are you looking to flex your creative muscle, define positioning, and build compelling messaging and marketing campaigns that win over millions of consumers for a global brand in this new era of AI? If yes, join the
Microsoft
Edge, Search, and Shopping
Consumer Go-to-Market (GTM) team
. In this role you will help change perceptions in order to grow usage and engagement with our world-class consumer products. As a
Product Marketing Manager
, you will call on your strengths as a creative marketer, understand Microsoft’s history and existing product set, and interpret performance and research insights into new marketing opportunities for the future of web experiences powered by AI.
This role is within
Microsoft’s
Consumer Marketing Organization
(CMO)
. As one of the company’s largest multi-billion-dollar revenue businesses, the
organization
includes Windows, Surface, M365,
Copilot,
Edge, Bing
, Shopping, and News
. This Product Marketing Manager role will
report to the go-to-market team for Microsoft Edge, Search, and Shopping
. Here, you will be responsible for
defin
ing global
consumer vision
, marketing
strategy
and
e
xe
cuting disrupt
ive GTM
ideas end-to-end across a wide variety of stakeholders to grow Edge share for one of Microsoft’s best known software services.
Microsoft Edge browser
share is critical to our consumer business strategy. People spend more time browsing the Web on PCs than any other activity in desktop computing. This role focuses on developing
consumer-centric messaging
and marketing strategies that bring to life the
differentiating value proposition, consumer benefits, and capabilities of Microsoft Edge browser
and new
AI capabilities at a global scale
. If you are excited to work at the cutting edge of web innovation and shaping the evolution of the web, come join one of the most strategic marketing teams at Microsoft facing one of the toughest competitive battlegrounds in tech.
We are looking for a
Product Marketing
Manager
with strong competence in
messaging/positioning, storytelling, and go-to-market strategies
that can drive healthy usage and engagement with our products. This Product Marketing Manager will
leverage
data
to deeply
understand
our
users
as well as our
marketing
performance
, and use this information to help
build
our
consumer narrative
,
marketing enablement resources, and marketing roadmap
. This Product Marketing Manager will also
work closely
with trusted partners across
business planning, growth, product/engineering, and consumer marketing teams
across other lines of business, both leveraging their expertise and driving consensus around recommended marketing approach.
If change, and driving change, presents itself as an opportunity to you, you have the right mindset. If people, and leading people across teams, are a joy and a privilege to you, you have the right heart. Come meet our team and our leadership team that values integrity, direct communication, thoughtful decision-making, experimentation, and results. Come grab a seat at our table.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
As a successful member of this team, you will
be required
**to: **
Own messaging end to end, from developing messaging strategy through to development of marketing enablement resources for channels and marketing partners.
Think creatively about customer/business problems and generate innovative solutions through compelling stories anduser scenarios and that win hearts and minds of our target audiences.
Represent brand voice and tone, product truth, and business opportunity in day-to-day marketing executions through copywriting and marketing campaign reviews.
Lead and execute integrated Go-To-Market (GTM) strategies, increase monthly active users, engaged usage and product sentiment for Microsoft Edge.
Live and breathe customer needs research and insights, with a deep understating of customer journeys and market positionsin order torepresent the voice – and needs-- of the customer.
Partner with product subject matter experts across a large organization to collaborate and build consensus around key message and prioritization of features.
Create business partnerships and collaborate with stakeholders in order to devise marketing programs that drive strong business outcomes.
Design data-driven and scalable approaches to iterations on current messaging and positioning.
Work with internal and external partners (inclusive of external marketing agencies) to drive change and execute strategies with passion, precision, and excellence.
Be boldly creative, not afraid to break conventions, push status quo, and experiment.
Provide positive energy and a high degree of ownership. Exhibit a ‘can-do’ attitude in creating smart marketing solutions aligned to business outcomes.
Qualifications
Required/Minimum Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
OR Master's Degree in in Marketing, Computer Science, Business or related field AND 1+ years experience in business
OR equivalent experience
Experience with end-to-end ownership of marketing executions, from ideation to launch
Experienced written and verbal data-driven storyteller, that can inform and influence decision marking across senior executives and the broader organization
Preferred Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
OR equivalent experience
Experience written and verbal storyteller who can craft product stories for different customer segments and product features
Experience with building messaging frameworks, copywriting and various consumer research methods, identifying insights and recommending data-based solutions
Experience marketing global consumer products
Experience with web/search technologies
Experience with various consumer research methods
Experience working in an ambiguous, undefined space, and defining structure and strategy
Strong collaboration, analytical and critical thinking skills
Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $83,400 - $167,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $108,900 - $183,000 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until October 22, 2024.
Ability
to meet Microsoft, customer and/or government security screening requirements
are
_ _
required
_ for this role. These requirements include but are not limited to the following specialized security screenings: Microsoft Cloud Background Check: This position will be _
required
_ to pass the Microsoft Cloud background check upon hire/transfer and every two years after._
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
Microsoft
Edge, Search, and Shopping
Consumer Go-to-Market (GTM) team
. In this role you will help change perceptions in order to grow usage and engagement with our world-class consumer products. As a
Product Marketing Manager
, you will call on your strengths as a creative marketer, understand Microsoft’s history and existing product set, and interpret performance and research insights into new marketing opportunities for the future of web experiences powered by AI.
This role is within
Microsoft’s
Consumer Marketing Organization
(CMO)
. As one of the company’s largest multi-billion-dollar revenue businesses, the
organization
includes Windows, Surface, M365,
Copilot,
Edge, Bing
, Shopping, and News
. This Product Marketing Manager role will
report to the go-to-market team for Microsoft Edge, Search, and Shopping
. Here, you will be responsible for
defin
ing global
consumer vision
, marketing
strategy
and
e
xe
cuting disrupt
ive GTM
ideas end-to-end across a wide variety of stakeholders to grow Edge share for one of Microsoft’s best known software services.
Microsoft Edge browser
share is critical to our consumer business strategy. People spend more time browsing the Web on PCs than any other activity in desktop computing. This role focuses on developing
consumer-centric messaging
and marketing strategies that bring to life the
differentiating value proposition, consumer benefits, and capabilities of Microsoft Edge browser
and new
AI capabilities at a global scale
. If you are excited to work at the cutting edge of web innovation and shaping the evolution of the web, come join one of the most strategic marketing teams at Microsoft facing one of the toughest competitive battlegrounds in tech.
We are looking for a
Product Marketing
Manager
with strong competence in
messaging/positioning, storytelling, and go-to-market strategies
that can drive healthy usage and engagement with our products. This Product Marketing Manager will
leverage
data
to deeply
understand
our
users
as well as our
marketing
performance
, and use this information to help
build
our
consumer narrative
,
marketing enablement resources, and marketing roadmap
. This Product Marketing Manager will also
work closely
with trusted partners across
business planning, growth, product/engineering, and consumer marketing teams
across other lines of business, both leveraging their expertise and driving consensus around recommended marketing approach.
If change, and driving change, presents itself as an opportunity to you, you have the right mindset. If people, and leading people across teams, are a joy and a privilege to you, you have the right heart. Come meet our team and our leadership team that values integrity, direct communication, thoughtful decision-making, experimentation, and results. Come grab a seat at our table.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
As a successful member of this team, you will
be required
**to: **
Own messaging end to end, from developing messaging strategy through to development of marketing enablement resources for channels and marketing partners.
Think creatively about customer/business problems and generate innovative solutions through compelling stories anduser scenarios and that win hearts and minds of our target audiences.
Represent brand voice and tone, product truth, and business opportunity in day-to-day marketing executions through copywriting and marketing campaign reviews.
Lead and execute integrated Go-To-Market (GTM) strategies, increase monthly active users, engaged usage and product sentiment for Microsoft Edge.
Live and breathe customer needs research and insights, with a deep understating of customer journeys and market positionsin order torepresent the voice – and needs-- of the customer.
Partner with product subject matter experts across a large organization to collaborate and build consensus around key message and prioritization of features.
Create business partnerships and collaborate with stakeholders in order to devise marketing programs that drive strong business outcomes.
Design data-driven and scalable approaches to iterations on current messaging and positioning.
Work with internal and external partners (inclusive of external marketing agencies) to drive change and execute strategies with passion, precision, and excellence.
Be boldly creative, not afraid to break conventions, push status quo, and experiment.
Provide positive energy and a high degree of ownership. Exhibit a ‘can-do’ attitude in creating smart marketing solutions aligned to business outcomes.
Qualifications
Required/Minimum Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
OR Master's Degree in in Marketing, Computer Science, Business or related field AND 1+ years experience in business
OR equivalent experience
Experience with end-to-end ownership of marketing executions, from ideation to launch
Experienced written and verbal data-driven storyteller, that can inform and influence decision marking across senior executives and the broader organization
Preferred Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
OR equivalent experience
Experience written and verbal storyteller who can craft product stories for different customer segments and product features
Experience with building messaging frameworks, copywriting and various consumer research methods, identifying insights and recommending data-based solutions
Experience marketing global consumer products
Experience with web/search technologies
Experience with various consumer research methods
Experience working in an ambiguous, undefined space, and defining structure and strategy
Strong collaboration, analytical and critical thinking skills
Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $83,400 - $167,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $108,900 - $183,000 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until October 22, 2024.
Ability
to meet Microsoft, customer and/or government security screening requirements
are
_ _
required
_ for this role. These requirements include but are not limited to the following specialized security screenings: Microsoft Cloud Background Check: This position will be _
required
_ to pass the Microsoft Cloud background check upon hire/transfer and every two years after._
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .