Formlabs, Inc.
Product Marketing Lead
Formlabs, Inc., Somerville, Massachusetts, us, 02145
Formlabs, Inc. - Product Marketing Lead - Somerville, Massachusetts The Job:
Please make sure you read the following details carefully before making any applications. Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy. Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization. Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio. Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries. Guide the development of all customer-facing and internal-facing assets to make launches and campaigns successful. Measure, analyze, and communicate the effectiveness of your activities. Your analysis and insight will help drive improvements to our processes and messages. You Have: 2+ years of experience leading product marketing, growth marketing, or other marketing functions in a B2B technology company with 5+ direct reports. Successfully launched new B2B products and new product lines. A love for working with product, sales, and marketing teams to create effective assets. Detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources. The ability to prioritize the work that is truly important - managing key stakeholders' and executives' expectations. A proven ability to work independently and cross-functionally to complete projects. A high level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment. Strong analytical and results-oriented slant with a strong bias to action. Bonus skills: Experience in multiple marketing functions including product marketing, growth marketing/demand generation, analytics, content, creative. 3D printing or additive manufacturing industry experience. Experience with B2B hardware technology products. Our Perks & Benefits: Robust equity program to build future wealth through RSUs. Comprehensive healthcare coverage (Medical, Dental, Vision). Low-cost fund options in our 401K and access to advisors. Generous paid parental leave (up to 16 weeks). Tenure-based paid sabbatical leave (up to 6 weeks). Flexible Out of Office Plan – take time when you need it. Ample on-site parking & pre-tax commuter benefits. Healthy on-site lunches, snacks, beverages, & treats. Regular sponsored professional development opportunities. Many opt-in culture events across our diverse community. And of course – unlimited 3D prints!
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Please make sure you read the following details carefully before making any applications. Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy. Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization. Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio. Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries. Guide the development of all customer-facing and internal-facing assets to make launches and campaigns successful. Measure, analyze, and communicate the effectiveness of your activities. Your analysis and insight will help drive improvements to our processes and messages. You Have: 2+ years of experience leading product marketing, growth marketing, or other marketing functions in a B2B technology company with 5+ direct reports. Successfully launched new B2B products and new product lines. A love for working with product, sales, and marketing teams to create effective assets. Detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources. The ability to prioritize the work that is truly important - managing key stakeholders' and executives' expectations. A proven ability to work independently and cross-functionally to complete projects. A high level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment. Strong analytical and results-oriented slant with a strong bias to action. Bonus skills: Experience in multiple marketing functions including product marketing, growth marketing/demand generation, analytics, content, creative. 3D printing or additive manufacturing industry experience. Experience with B2B hardware technology products. Our Perks & Benefits: Robust equity program to build future wealth through RSUs. Comprehensive healthcare coverage (Medical, Dental, Vision). Low-cost fund options in our 401K and access to advisors. Generous paid parental leave (up to 16 weeks). Tenure-based paid sabbatical leave (up to 6 weeks). Flexible Out of Office Plan – take time when you need it. Ample on-site parking & pre-tax commuter benefits. Healthy on-site lunches, snacks, beverages, & treats. Regular sponsored professional development opportunities. Many opt-in culture events across our diverse community. And of course – unlimited 3D prints!
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