Ally
Marketing Specialist - Ad Operations
Ally, Raleigh, North Carolina, United States, 27601
General information
Ref # 18593
Remote? No
Ally and Your Career
*
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
The Opportunity
The Marketing Specialist - Ad Operations will play a meaningful role in leading all executional aspects of paid digital media campaigns - pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology - to ensure the timely launch and accurate execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape; operates with high attention to detail and process orientation; possesses excellent communication skills, and can conceptualize and collaborate across teams.
Ally work location is Charlotte NC - In office role with hybrid schedule
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
Act as liaison with paid media strategy / planning / buying teams, creative partners, analytics teams and external parties (e.g., publisher partners, measurement vendors) regarding planning, tracking, scheduling and delivery of campaigns.Support all paid digital media trafficking needs by strategically structuring and maintaining media placements, creative assignments and ad rotations within a third-party ad serving platform.Organize and distribute ad tags and creative assets to end media partners.Generate, append and manage additional tracking components to facilitate advanced measurement plans (e.g., brand lift survey, audience activation, verification).Support daily QA (Quality Assurance) and timely troubleshooting of all media placements, tagging and floodlights / vendor pixels for on-site tracking implementations to ensure proper tracking.Educate and assist internal and external teams on standard trafficking workflows and third-party ad serving systems.Work closely with manager to serve as a point-of-contact between advertising technology and internal business units.Proactively communicate with all internal teams (e.g., paid media, analytics, creative) at the onset of a campaign kickoff to identify and implement all creative and technical requirements.Effectively juggle and manage multiple line-of-businesses, campaigns and stakeholders.Comfortably navigate a risk-averse, fast-paced and dynamic working environment, supporting financial products / businesses.
The Skills You Bring
Basic Qualifications
1+ years of ad operations experience in trafficking paid digital media buys and managing campaign execution - whether client side, agency side or within the digital industry (e.g., DSPs, ad servers) requiredProficiency and hands-on experience with Google Campaign Manager 360 third-party ad serving platform required.Highly process-oriented and thrives on strong attention to detail.Highly organized with efficient multi-tasking and time management skills.Works well under pressure and is able to meet tight deadlines.Innate curiosity and loves problem solving / troubleshooting.Capacity to work both independently and collaboratively.Agility to succeed in a fast-paced and dynamic environment.Effective communication skills with a can-do attitude and desire to get things done.
Preferred Qualifications
Experience with third-party ad verification and survey partners (e.g., Integral Ad Science, DoubleVerify, Kantar).Experience with Mobile App Tracking solutions (e.g., Kochava, Appsflyer, Adjust).
How We'll Have Your Back
*
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range:
Emerging: 55000
Experienced: 67500
Expert: 80000
Incentive Compensation: This position is eligible to participate in our annual incentive plan
Ref # 18593
Remote? No
Ally and Your Career
*
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
The Opportunity
The Marketing Specialist - Ad Operations will play a meaningful role in leading all executional aspects of paid digital media campaigns - pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology - to ensure the timely launch and accurate execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape; operates with high attention to detail and process orientation; possesses excellent communication skills, and can conceptualize and collaborate across teams.
Ally work location is Charlotte NC - In office role with hybrid schedule
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
Act as liaison with paid media strategy / planning / buying teams, creative partners, analytics teams and external parties (e.g., publisher partners, measurement vendors) regarding planning, tracking, scheduling and delivery of campaigns.Support all paid digital media trafficking needs by strategically structuring and maintaining media placements, creative assignments and ad rotations within a third-party ad serving platform.Organize and distribute ad tags and creative assets to end media partners.Generate, append and manage additional tracking components to facilitate advanced measurement plans (e.g., brand lift survey, audience activation, verification).Support daily QA (Quality Assurance) and timely troubleshooting of all media placements, tagging and floodlights / vendor pixels for on-site tracking implementations to ensure proper tracking.Educate and assist internal and external teams on standard trafficking workflows and third-party ad serving systems.Work closely with manager to serve as a point-of-contact between advertising technology and internal business units.Proactively communicate with all internal teams (e.g., paid media, analytics, creative) at the onset of a campaign kickoff to identify and implement all creative and technical requirements.Effectively juggle and manage multiple line-of-businesses, campaigns and stakeholders.Comfortably navigate a risk-averse, fast-paced and dynamic working environment, supporting financial products / businesses.
The Skills You Bring
Basic Qualifications
1+ years of ad operations experience in trafficking paid digital media buys and managing campaign execution - whether client side, agency side or within the digital industry (e.g., DSPs, ad servers) requiredProficiency and hands-on experience with Google Campaign Manager 360 third-party ad serving platform required.Highly process-oriented and thrives on strong attention to detail.Highly organized with efficient multi-tasking and time management skills.Works well under pressure and is able to meet tight deadlines.Innate curiosity and loves problem solving / troubleshooting.Capacity to work both independently and collaboratively.Agility to succeed in a fast-paced and dynamic environment.Effective communication skills with a can-do attitude and desire to get things done.
Preferred Qualifications
Experience with third-party ad verification and survey partners (e.g., Integral Ad Science, DoubleVerify, Kantar).Experience with Mobile App Tracking solutions (e.g., Kochava, Appsflyer, Adjust).
How We'll Have Your Back
*
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range:
Emerging: 55000
Experienced: 67500
Expert: 80000
Incentive Compensation: This position is eligible to participate in our annual incentive plan