Qualtrics
VP of Global Product Marketing
Qualtrics, Seattle, Washington, us, 98127
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally.
Global Head of Product Marketing
Why We Have this Role
We are seeking an experienced product marketing and people leader to build and lead a team of high-performing product marketers who drive product and GTM strategy for all product lines across the business. In this leadership role, you will drive the GTM strategy (including pricing and packaging) and align our product portfolio into our GTM approach.
Things You’ll Do
Drive market context:
Build and maintain the necessary “outside-in” context of the market, prospects and competitors for the organization.
Positioning and messaging:
Establish a differentiated positioning and narrative for the current customer-facing products against the appropriate segments.
Pricing and packaging:
Lead the development and management of the pricing and packaging strategy across our segments and product portfolio.
GTM and product launch:
Drive the GTM plan for product launch and release.
What We’re Looking For On Your CV
15+ years of experience in product marketing at a fast growing company, including 6+ years of team management experience.
Prior experience in leading a product marketing team, specifically around positioning, messaging, pricing, and competitive strategy.
Significant experience in B2B technology marketing.
People-focused leader with proven ability to build creative, collaborative teams.
Exceptional written and verbal communication skills.
BS/BA degree in Marketing, Business, Engineering, or related field (MBA highly preferred).
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
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Global Head of Product Marketing
Why We Have this Role
We are seeking an experienced product marketing and people leader to build and lead a team of high-performing product marketers who drive product and GTM strategy for all product lines across the business. In this leadership role, you will drive the GTM strategy (including pricing and packaging) and align our product portfolio into our GTM approach.
Things You’ll Do
Drive market context:
Build and maintain the necessary “outside-in” context of the market, prospects and competitors for the organization.
Positioning and messaging:
Establish a differentiated positioning and narrative for the current customer-facing products against the appropriate segments.
Pricing and packaging:
Lead the development and management of the pricing and packaging strategy across our segments and product portfolio.
GTM and product launch:
Drive the GTM plan for product launch and release.
What We’re Looking For On Your CV
15+ years of experience in product marketing at a fast growing company, including 6+ years of team management experience.
Prior experience in leading a product marketing team, specifically around positioning, messaging, pricing, and competitive strategy.
Significant experience in B2B technology marketing.
People-focused leader with proven ability to build creative, collaborative teams.
Exceptional written and verbal communication skills.
BS/BA degree in Marketing, Business, Engineering, or related field (MBA highly preferred).
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
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