Komatsu America Corp.
MarComm - Marketing Manager
Komatsu America Corp., Chicago, Illinois, United States, 60290
Onsite or Remote: Hybrid Position
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance.Job Overview The Marketing Manager supporting Komatsu’s Forestry, Mining and Forklift business is responsible for partnering with key stakeholders (OEM, wholly owned and independent dealers) to develop marketing strategies and campaign plans that move organizational goals forward. This individual can see the big picture and grasp nuances around our Forestry, Mining and Forklift products, parts, services, and technology brands and channels; to effectively position offerings in a way that resonates with customers and empowers sales teams to be successful.Key Job Responsibilities
Collaborate with Komatsu cross-functional teams to understand their capabilities, products, services, processes, challenges, and needs, to inform and execute marketing communications activities that grow market share in North America.Support new launches and introductions/updates to market, overseeing the strategic roll-out every step of the process from internal/employees, through dealer channels and finally to our customer audiences.Build and nurture a strong relationship between the MarComm department, product teams and sales teams. Host, schedule, and facilitate regular meetings and workshops to ensure consistent alignment on priority projects and objectives throughout the fiscal year.Lead the creation of compelling, brand-aligned content, ensuring Forestry, Mining, and Forklift stories and narratives accurately reflect Komatsu's values and commitment to SLQDC.Develop and manage omni-channel campaigns that reach and engage with customer and dealer audiences in a personalized and measurable way, to drive business goals forward.Position Komatsu products, attachments, technologies, and maintenance contracts together, as holistic solutions’ packages, built to address customers’ challenges and needs.Maintain a strong understanding of the competitive landscape for Forestry, Mining and Forklift products, and work with the sales teams to participate in Voice of Customer (VOC) activities.Manage marketing and communications aspects of Komatsu parts programs that aim to incentivize dealer sales personnel to support and drive parts counter sales and machine inspections.Support the successful execution of North America tradeshows and events, including co-developing the experience strategy in a way that aligns to business goals.Qualifications/Requirements
Bachelor’s degree in Business, Marketing, Communications, or Journalism.7+ years applicable experience focused on marketing, communications, sales, or business.Excellent writing ability, especially a propensity to translate technical content into useful materials for non-technical audiences.Ability to take complex ideas and translate them into communications that can be easily understood by audiences at all levels.Ability to clearly provide direction to creative and content teams, and motivate others to achieve goals.Understands customer engagement strategy development and how consumers respond to various forms of media and engagements.Possesses strong communication, relationship building, and negotiation skills.Ability to work in a fast-paced, short deadline environment and adapt to change.Must have the ability to effectively influence, educate and partner with both internal and external stakeholders in a variety of cultures.Additional Information Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance.Job Overview The Marketing Manager supporting Komatsu’s Forestry, Mining and Forklift business is responsible for partnering with key stakeholders (OEM, wholly owned and independent dealers) to develop marketing strategies and campaign plans that move organizational goals forward. This individual can see the big picture and grasp nuances around our Forestry, Mining and Forklift products, parts, services, and technology brands and channels; to effectively position offerings in a way that resonates with customers and empowers sales teams to be successful.Key Job Responsibilities
Collaborate with Komatsu cross-functional teams to understand their capabilities, products, services, processes, challenges, and needs, to inform and execute marketing communications activities that grow market share in North America.Support new launches and introductions/updates to market, overseeing the strategic roll-out every step of the process from internal/employees, through dealer channels and finally to our customer audiences.Build and nurture a strong relationship between the MarComm department, product teams and sales teams. Host, schedule, and facilitate regular meetings and workshops to ensure consistent alignment on priority projects and objectives throughout the fiscal year.Lead the creation of compelling, brand-aligned content, ensuring Forestry, Mining, and Forklift stories and narratives accurately reflect Komatsu's values and commitment to SLQDC.Develop and manage omni-channel campaigns that reach and engage with customer and dealer audiences in a personalized and measurable way, to drive business goals forward.Position Komatsu products, attachments, technologies, and maintenance contracts together, as holistic solutions’ packages, built to address customers’ challenges and needs.Maintain a strong understanding of the competitive landscape for Forestry, Mining and Forklift products, and work with the sales teams to participate in Voice of Customer (VOC) activities.Manage marketing and communications aspects of Komatsu parts programs that aim to incentivize dealer sales personnel to support and drive parts counter sales and machine inspections.Support the successful execution of North America tradeshows and events, including co-developing the experience strategy in a way that aligns to business goals.Qualifications/Requirements
Bachelor’s degree in Business, Marketing, Communications, or Journalism.7+ years applicable experience focused on marketing, communications, sales, or business.Excellent writing ability, especially a propensity to translate technical content into useful materials for non-technical audiences.Ability to take complex ideas and translate them into communications that can be easily understood by audiences at all levels.Ability to clearly provide direction to creative and content teams, and motivate others to achieve goals.Understands customer engagement strategy development and how consumers respond to various forms of media and engagements.Possesses strong communication, relationship building, and negotiation skills.Ability to work in a fast-paced, short deadline environment and adapt to change.Must have the ability to effectively influence, educate and partner with both internal and external stakeholders in a variety of cultures.Additional Information Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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