Senior Director, Digital and Creative Strategy (On-Site)

JOB SUMMARYThe Senior Director, Digital and Creative Strategy leads the Digital Marketing team and is responsible for developing and executing the content and creative strategy across our digital platforms to align with the company's overall marketing and business objectives. As a key member of our Marketing team, this pivotal role will be responsible for driving digital sales and require a highly talented and collaborative strategic creative leader to drive the creative vision and oversee projects from concept to completion. The ideal candidate will have experience leading digital creative teams, substantial digital content, UI and UX experience, an eye for design, data-driven mindset and proven track record of developing effective online campaigns and websites that drive conversions.

This role is On-site, Stamford 4 days. 1 Day Hybrid.

Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.MAJOR DUTIES AND RESPONSIBILITIESLead and inspire digital marketing team. Have a deep understanding of offer strategy and business objectives to provide clear guidance and direction to team. Manages creative resources to ensure designs and campaigns are accurate, applicable, and appropriate to the tactic while prioritizing the customer journey.Drives online sales and leads through the optimization and development of digital campaigns, websites and eCommerce Buyflows.Demonstrate creative thought leadership, keeping ahead of digital trends and providing proactive inspiration and recommendations to the team. Continually test and learn raising the bar for creative excellence while improving site performance.Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach. Experience, implementation and knowledge of AI supported creative a plus.Closely collaborate with digital partners (digital media, web development, search) and other cross functional teams to execute marketing strategies and drive sales.Has a deep understanding of the company's brand identity to ensure consistent application across digital marketing tactics, company website pages and external sales partner websites.Actively and consistently support all efforts to simplify and enhance the customer experience.

REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishAbility to analyze, interpret data, and continually evolve creative strategy based on key learningsStrong leadership and collaborative capabilities that impact and influence employeesAbility to make decisions and solve problems while working under pressureAbility to prioritize and organize effectivelyAbility to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)Ability to work independentlyKnowledge of marketing strategies and proceduresAbility to develop personnel and foster team environmentRequired EducationBachelor's degree in Marketing.Required Related Work Experience and Number of YearsMarketing experience - 10+Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+Television commercial creative development and production - 8+Marketing project management experience - 8Experience in developing television commercials for the following purposes: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketingExtensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based businessPREFERRED QUALIFICATIONSEducationBachelor's degree in Marketing, Design or Film Production.Master's degree in related area of study preferredWork ExperienceDigital Marketing experience 10+Project management experience 8+Group management experience 8+Experience developing digital content, UI, UX and customer journey-flowsDevelopment of marketing creative for a subscription-based businessExperience developing acquisition and upsell creativeSkills/Abilities and KnowledgeProactive, self-starterStrong organizational and sales-driven creative skillsExtensive knowledge of Digital Media platformsKnowledge of ecommerce sites, user interfaces and experiencesExperience managing, developing, and optimizing digital creative assetsKnowledge of emerging digital marketing trends and ability to integrate them in marketing campaignsStrong project management skills, demonstrating the ability to set and meet deadline for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.Attention to detail, balanced with ability to think strategicallyAbility to manage all phases of a large project from beginning to end autonomouslyAbility to work independently and make recommendations and decisions autonomouslyAbility to conduct formal presentations to all levels of management on issues and findings in assigned Knowledge of Microsoft office including Microsoft Word, Excel and PowerPointKnowledge of cable television products and serviceKnowledge of advertising creative and production history and trendsWORKING CONDITIONSOffice work environmentMay require occasional travel

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