Socotra, Inc.
Lead SEO Manager
Socotra, Inc., Redwood City, California, United States, 94061
Course Hero
is scaling! We are seeking an experienced, highly motivated, and data-driven
Lead SEO Manager
to own key parts of our SEO roadmap. SEO is a critical part of our growth strategy. With 100M+ indexed pages, 1B+ pageviews/year, and 100M+ users/year, we are one of the most visited sites in the world.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.In this role, you’ll run experiments, analyze lots of data, and build and execute a cohesive SEO strategy. You will work with dedicated engineering, analytics and AI resources to take on on-page technical SEO opportunities at scale. You’ll also collaborate cross-functionally with other product teams to ensure your work is aligned with the rest of the company’s strategy and communicate updates to internal stakeholders.
If you enjoy having a major impact at a corporate level while also helping students graduate around the globe, this role is for you!
Here are some ways you'll make an impact:
Develop, prioritize and lead the execution of our technical SEO projects alongside dedicated engineers, data analysts & AI resources
Oversee complex technical SEO projects, streamline workflows and align with business goals
Define, supervise and move KPIs, success metrics, and other analytics to gauge SEO and product health
Develop winning SEO tactics and strategies that improve the organic search visibility of the product
Collaborate with our analytics team and use data-driven approaches to help guide your decisions and continuously improve our SEO health
Run tons of SEO A/B tests, evaluate experiment results and push forward next steps at a rapid pace
Keep abreast of the SEO landscape, including algorithm updates, standard methodologies, emerging trends, and competitor techniques
Are you our Lead SEO Manager?
6+ years of SEO experience
Working knowledge of HTML, front-end Javascript, and SQL
Managed large sites (over 1 million pages) with significant organic search traffic
Ability to articulate SEO ideas, strategies, and tactics to audiences with varying knowledge of SEO
Experience running A/B tests and shown success in using analytics to provide strategic recommendations and drive concrete action
Ability to not only adapt to change but to promote change with passion and creative problem-solving
Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
Deep understanding and experience with Google Search Console and Google Analytics
Bonus Points:
Familiarity with tools such as Screaming Frog, Semrush, Botify, Ahrefs, Similarweb, etc.
Experience with SEO A/B testing
Scrum or other agile experience
Benefits & Perks!
Competitive salary, annual bonus, and RSUs
Medical coverage, including full dental and vision
Life and disability benefits
401(k) program (US)
/ retirement savings plan (Canada) with company match
One month paid sabbatical after 5 years at the company
Education reimbursement
Professional development workshops & industry conferences
Paid parental leave
Flexible work schedule
Social responsibility program (volunteer time off and donation matching)
Annual wellness stipend
Monthly tech stipend
Annual family planning stipend
Quarterly snack boxes delivered to your door
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
This role is eligible for hire in the San Francisco Bay Area, California, and Vancouver & Toronto, Canada.
Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
About Course Hero:
Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.
Join us on our mission!
#J-18808-Ljbffr
is scaling! We are seeking an experienced, highly motivated, and data-driven
Lead SEO Manager
to own key parts of our SEO roadmap. SEO is a critical part of our growth strategy. With 100M+ indexed pages, 1B+ pageviews/year, and 100M+ users/year, we are one of the most visited sites in the world.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.In this role, you’ll run experiments, analyze lots of data, and build and execute a cohesive SEO strategy. You will work with dedicated engineering, analytics and AI resources to take on on-page technical SEO opportunities at scale. You’ll also collaborate cross-functionally with other product teams to ensure your work is aligned with the rest of the company’s strategy and communicate updates to internal stakeholders.
If you enjoy having a major impact at a corporate level while also helping students graduate around the globe, this role is for you!
Here are some ways you'll make an impact:
Develop, prioritize and lead the execution of our technical SEO projects alongside dedicated engineers, data analysts & AI resources
Oversee complex technical SEO projects, streamline workflows and align with business goals
Define, supervise and move KPIs, success metrics, and other analytics to gauge SEO and product health
Develop winning SEO tactics and strategies that improve the organic search visibility of the product
Collaborate with our analytics team and use data-driven approaches to help guide your decisions and continuously improve our SEO health
Run tons of SEO A/B tests, evaluate experiment results and push forward next steps at a rapid pace
Keep abreast of the SEO landscape, including algorithm updates, standard methodologies, emerging trends, and competitor techniques
Are you our Lead SEO Manager?
6+ years of SEO experience
Working knowledge of HTML, front-end Javascript, and SQL
Managed large sites (over 1 million pages) with significant organic search traffic
Ability to articulate SEO ideas, strategies, and tactics to audiences with varying knowledge of SEO
Experience running A/B tests and shown success in using analytics to provide strategic recommendations and drive concrete action
Ability to not only adapt to change but to promote change with passion and creative problem-solving
Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
Deep understanding and experience with Google Search Console and Google Analytics
Bonus Points:
Familiarity with tools such as Screaming Frog, Semrush, Botify, Ahrefs, Similarweb, etc.
Experience with SEO A/B testing
Scrum or other agile experience
Benefits & Perks!
Competitive salary, annual bonus, and RSUs
Medical coverage, including full dental and vision
Life and disability benefits
401(k) program (US)
/ retirement savings plan (Canada) with company match
One month paid sabbatical after 5 years at the company
Education reimbursement
Professional development workshops & industry conferences
Paid parental leave
Flexible work schedule
Social responsibility program (volunteer time off and donation matching)
Annual wellness stipend
Monthly tech stipend
Annual family planning stipend
Quarterly snack boxes delivered to your door
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
This role is eligible for hire in the San Francisco Bay Area, California, and Vancouver & Toronto, Canada.
Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
About Course Hero:
Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.
Join us on our mission!
#J-18808-Ljbffr