Culture Amp
Lead Product Marketing Manager
Culture Amp, San Francisco, California, United States, 94199
Join us on our mission to make a better world of work.
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.How you can help make a better world of workWe’re on the hunt for an ambitious Lead Product Marketing Manager (Lead, PMM) to drive Culture Amp’s go-to-market (GTM) strategy for the company’s core product portfolios and work alongside a team of passionate product marketers.As a SaaS Product Marketing expert, you will bring a plethora of exciting features to market, drive awareness and user growth on our platform via innovative and creative strategies, and be the subject matter expert in competitive and market trends. Based in San Francisco and working closely with our Product team in Australia, the successful candidate in this role has a massive opportunity for impact.You willDrive the GTM strategies across your portfolios to unlock awareness, activation, adoption, retention and expansion among your target users.Influence and rally teams to bring world-class products to market. You will oversee and guide the end-to-end delivery of your strategy and continually optimize it to ensure its success.Own the targeting strategy for your portfolio, including identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across Marketing, Product, CX & Sales.Own the positioning & messaging for your product portfolios, and enable teams to use your positioning across the entire product and marketing funnel.Craft a compelling narrative to drive awareness and demand among your user base through compelling campaigns and selling tools.Partner with product and marketing teams to drive continued adoption and engagement of our product base via onboarding and retention initiatives.Source and analyze market and competitive insights, translating these into actionable workstreams for customer-facing teams to increase win-rates.Connect the dots between product, marketing, Customer Success, and sales, ensuring superb stakeholder management and communication.You have12+ years of business/general marketing experience ideally in international, B2B companies.6+ years of direct product marketing experience (e.g. launching products, driving user growth, enabling internal sales, marketing & support teams).Exceptional communication skills to empower stakeholders to support your product strategies.Ability to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, CSSX and research.Ability to identify and forecast potential business problems/opportunities and prioritize resources.Extensive experience running complex cross-functional GTM launches and influencing senior stakeholders.Strong experience crafting compelling positioning & messaging that drives product awareness, adoption, and growth.Ability to understand the market, competitors, and core customer audience while identifying essential trends.Ability to juggle multiple projects and possess strong prioritization skills.Growth mindset and eagerness to learn and grow every day.Passion for solving customer problems and collaborating with product teams to build world-class products.We already have over 1,000 amazing Campers and we want to continue to attract exceptional people motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and we conduct annual pay equity audits.For this role, the estimated base salary range is $165,000 — $180,000 USD. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience.In addition to base salary, your compensation package will include components such as equity and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits.Key benefits include:Employee Share Options Program.Programs, coaching, and budgets to help you thrive personally and professionally.Access to external providers for mental wellbeing and coaching support.Monthly Camper Life Allowance.Team budgets dedicated to team building activities.Intentional quarterly wellbeing pauses.Extended year-end breaks.Excellent parental leave and in-work support program.5 Social Impact Days a year.MacBooks and a work from home office budget.Medical insurance coverage for you and your family (Available for US & UK only).We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti-Racism and endeavor to lead by example.Please keep reading...Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com.
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Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.How you can help make a better world of workWe’re on the hunt for an ambitious Lead Product Marketing Manager (Lead, PMM) to drive Culture Amp’s go-to-market (GTM) strategy for the company’s core product portfolios and work alongside a team of passionate product marketers.As a SaaS Product Marketing expert, you will bring a plethora of exciting features to market, drive awareness and user growth on our platform via innovative and creative strategies, and be the subject matter expert in competitive and market trends. Based in San Francisco and working closely with our Product team in Australia, the successful candidate in this role has a massive opportunity for impact.You willDrive the GTM strategies across your portfolios to unlock awareness, activation, adoption, retention and expansion among your target users.Influence and rally teams to bring world-class products to market. You will oversee and guide the end-to-end delivery of your strategy and continually optimize it to ensure its success.Own the targeting strategy for your portfolio, including identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across Marketing, Product, CX & Sales.Own the positioning & messaging for your product portfolios, and enable teams to use your positioning across the entire product and marketing funnel.Craft a compelling narrative to drive awareness and demand among your user base through compelling campaigns and selling tools.Partner with product and marketing teams to drive continued adoption and engagement of our product base via onboarding and retention initiatives.Source and analyze market and competitive insights, translating these into actionable workstreams for customer-facing teams to increase win-rates.Connect the dots between product, marketing, Customer Success, and sales, ensuring superb stakeholder management and communication.You have12+ years of business/general marketing experience ideally in international, B2B companies.6+ years of direct product marketing experience (e.g. launching products, driving user growth, enabling internal sales, marketing & support teams).Exceptional communication skills to empower stakeholders to support your product strategies.Ability to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, CSSX and research.Ability to identify and forecast potential business problems/opportunities and prioritize resources.Extensive experience running complex cross-functional GTM launches and influencing senior stakeholders.Strong experience crafting compelling positioning & messaging that drives product awareness, adoption, and growth.Ability to understand the market, competitors, and core customer audience while identifying essential trends.Ability to juggle multiple projects and possess strong prioritization skills.Growth mindset and eagerness to learn and grow every day.Passion for solving customer problems and collaborating with product teams to build world-class products.We already have over 1,000 amazing Campers and we want to continue to attract exceptional people motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and we conduct annual pay equity audits.For this role, the estimated base salary range is $165,000 — $180,000 USD. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience.In addition to base salary, your compensation package will include components such as equity and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits.Key benefits include:Employee Share Options Program.Programs, coaching, and budgets to help you thrive personally and professionally.Access to external providers for mental wellbeing and coaching support.Monthly Camper Life Allowance.Team budgets dedicated to team building activities.Intentional quarterly wellbeing pauses.Extended year-end breaks.Excellent parental leave and in-work support program.5 Social Impact Days a year.MacBooks and a work from home office budget.Medical insurance coverage for you and your family (Available for US & UK only).We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti-Racism and endeavor to lead by example.Please keep reading...Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com.
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