AlohaCare
Media and Marketing Specialist
AlohaCare, Honolulu, Hawaii, United States, 96814
Are you ready for new challenges and new opportunities?
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Join our team!AlohaCare is a local, non-profit health plan serving the Medicaid and Medicare dual eligible population. We provide comprehensive managed care to qualifying health plan members through well-established partnerships with quality health care providers and community-governed health centers. Our mission is to serve individuals and communities in the true spirit of aloha by ensuring and advocating access to quality health care for all.The Opportunity:The role of the Media and Marketing Specialist is to produce effective and engaging social media content and marketing materials. This position is an important contributor to growing awareness of AlohaCare’s brand as a nonprofit safety net health plan that provides comprehensive health coverage, makes significant investments in the communities we serve, and supports our members with caring staff.Primary Duties, Responsibilities and Competencies:Collaboration and Continuous ImprovementCollaborate with external and internal partners to meet organizational goals.Contribute to continuous improvement of deliverables and processes.Demonstrate excellent customer service skills ensuring internal and external relations are conducted with a pleasant and friendly attitude and respond in a timely manner.Assist with strategy implementation, coordination, and planning for all External Affairs functions.Strategy and Project ManagementContribute to the development and implementation of media and marketing strategies.Stay updated on trends to ensure AlohaCare incorporates best practices.Serve as a liaison between the External Affairs and AlohaCare departments working in collaboration with teams to facilitate timely, high-quality deliverables.Collaborate with leadership to plan, direct and implement marketing strategies in support of key projects and initiatives.Support membership growth and retention by increasing AlohaCare’s brand awareness in the community.Other duties as assigned.Social MediaDevelop and execute social strategies including development of engaging content, research, audience identification and internal and external collaboration.Create and implement a schedule of quality content tailored for multiple social media platforms consistent with organizational priorities and opportunities.Generate engaging multimedia content, including videos, graphics, articles, infographics, captions and scripts tailored to resonate with diverse audiences that promote AlohaCare’s value as a local safety net health plan.Ensure content accuracy, relevance, and timely delivery across various digital media platforms.Actively oversee and maintain AlohaCare’s social media profiles, fostering continuous interaction, and responsiveness with audiences.Employ tailored engagement tactics such as contests, polls, live sessions, and community-driven initiatives to enhance audience participation and retention.Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.Safeguard the integrity and credibility of AlohaCare’s online presence.Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.MarketingPlan and execute timely, relevant and engaging marketing campaigns, activities and communications including but not limited to member materials, digital media, photos, video, email, social media, printed collateral, articles, emails and presentations.Conduct market research, planning and evaluation.Coordinate with internal and external resources to ensure content is aligned with marketing objectives.Reporting and AnalyticsRegularly evaluate the effectiveness of current marketing and communication strategies, content, framework and tools.Develop performance analytic dashboards, campaign success metrics, including return on investment.Analyze campaigns and make recommendations for increasing effectiveness.Responsible to maintain AlohaCare’s confidential information in accordance with AlohaCare policies, and state and federal laws, rules and regulations regarding confidentiality.Other duties as assigned.Requirements:Bachelor’s degree or equivalent combination of education and experience.Two years of related work experience.Understanding of social media and marketing metrics; able to interpret results and take action to increase effectiveness.Strong and effective verbal and written communicator.Strong organizational and project management skills.Possession of a valid driver’s license and auto insurance with a reliable, 4-wheel, safety-inspected vehicle.Intermediate skill using Microsoft Office products; Word, Excel, Outlook, PowerPoint, and TEAMS.Must be self-motivated, efficient, detail-oriented, have excellent organization and time management skills.Preferred Requirements:Prior experience in a non-profit and/or healthcare industry.Mental, Physical and Environmental Demands:Sedentary Work: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.Inside working conditions.Requires operation of general office equipment to include PC.Salary Range: $62,000 - $83,000 annually.AlohaCare is committed to providing equal employment opportunity to all applicants in accordance with sound practices and federal and state laws.
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Join our team!AlohaCare is a local, non-profit health plan serving the Medicaid and Medicare dual eligible population. We provide comprehensive managed care to qualifying health plan members through well-established partnerships with quality health care providers and community-governed health centers. Our mission is to serve individuals and communities in the true spirit of aloha by ensuring and advocating access to quality health care for all.The Opportunity:The role of the Media and Marketing Specialist is to produce effective and engaging social media content and marketing materials. This position is an important contributor to growing awareness of AlohaCare’s brand as a nonprofit safety net health plan that provides comprehensive health coverage, makes significant investments in the communities we serve, and supports our members with caring staff.Primary Duties, Responsibilities and Competencies:Collaboration and Continuous ImprovementCollaborate with external and internal partners to meet organizational goals.Contribute to continuous improvement of deliverables and processes.Demonstrate excellent customer service skills ensuring internal and external relations are conducted with a pleasant and friendly attitude and respond in a timely manner.Assist with strategy implementation, coordination, and planning for all External Affairs functions.Strategy and Project ManagementContribute to the development and implementation of media and marketing strategies.Stay updated on trends to ensure AlohaCare incorporates best practices.Serve as a liaison between the External Affairs and AlohaCare departments working in collaboration with teams to facilitate timely, high-quality deliverables.Collaborate with leadership to plan, direct and implement marketing strategies in support of key projects and initiatives.Support membership growth and retention by increasing AlohaCare’s brand awareness in the community.Other duties as assigned.Social MediaDevelop and execute social strategies including development of engaging content, research, audience identification and internal and external collaboration.Create and implement a schedule of quality content tailored for multiple social media platforms consistent with organizational priorities and opportunities.Generate engaging multimedia content, including videos, graphics, articles, infographics, captions and scripts tailored to resonate with diverse audiences that promote AlohaCare’s value as a local safety net health plan.Ensure content accuracy, relevance, and timely delivery across various digital media platforms.Actively oversee and maintain AlohaCare’s social media profiles, fostering continuous interaction, and responsiveness with audiences.Employ tailored engagement tactics such as contests, polls, live sessions, and community-driven initiatives to enhance audience participation and retention.Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.Safeguard the integrity and credibility of AlohaCare’s online presence.Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.MarketingPlan and execute timely, relevant and engaging marketing campaigns, activities and communications including but not limited to member materials, digital media, photos, video, email, social media, printed collateral, articles, emails and presentations.Conduct market research, planning and evaluation.Coordinate with internal and external resources to ensure content is aligned with marketing objectives.Reporting and AnalyticsRegularly evaluate the effectiveness of current marketing and communication strategies, content, framework and tools.Develop performance analytic dashboards, campaign success metrics, including return on investment.Analyze campaigns and make recommendations for increasing effectiveness.Responsible to maintain AlohaCare’s confidential information in accordance with AlohaCare policies, and state and federal laws, rules and regulations regarding confidentiality.Other duties as assigned.Requirements:Bachelor’s degree or equivalent combination of education and experience.Two years of related work experience.Understanding of social media and marketing metrics; able to interpret results and take action to increase effectiveness.Strong and effective verbal and written communicator.Strong organizational and project management skills.Possession of a valid driver’s license and auto insurance with a reliable, 4-wheel, safety-inspected vehicle.Intermediate skill using Microsoft Office products; Word, Excel, Outlook, PowerPoint, and TEAMS.Must be self-motivated, efficient, detail-oriented, have excellent organization and time management skills.Preferred Requirements:Prior experience in a non-profit and/or healthcare industry.Mental, Physical and Environmental Demands:Sedentary Work: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.Inside working conditions.Requires operation of general office equipment to include PC.Salary Range: $62,000 - $83,000 annually.AlohaCare is committed to providing equal employment opportunity to all applicants in accordance with sound practices and federal and state laws.
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