California Closets Corporate
Sr. Director Relationship Marketing (CRM) - Remote
California Closets Corporate, Queen Creek, Arizona, United States, 85142
Make sure to apply with all the requested information, as laid out in the job overview below.Company DescriptionFounded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’
Job DescriptionThe Sr. Director Relationship Marketing (CRM) is responsible for developing a modern vision for how California Closets will drive growth through customer engagement, retention, and lifetime value. Balancing the national goals of the business with the local goals of our operators, the Sr. Director will define and execute our approach to segmentation, experimentation, and lifecycle marketing for our email and direct mail channels.
This is a key leadership role that will create meaningful and inspirational connections along the customer journey by harnessing the combination of qualitative insights, customer data, analytics, content, and marketing technology.
What we offer:
Generous compensation package including annual performance bonus
Premium medical, dental, vision, disability, and life insurance plans.
3-weeks paid time off in addition to sick days, paid standard holidays and 3 floating holidays.
401K retirement plan with generous company matching.
Team member discount on custom space installations.
Specific Duties and Responsibilities:
Build and manage an innovative, best-in-class CRM Strategy to propel growth and loyalty with current, past, and future customers throughout their lifecycles
Develop a deep understanding of the California Closets customer journey and uncover the high impact moments we need to focus on to support growth
Ensure insights are actionable and leveraged by collaborating closely with members of the growth marketing team and cross-functional partners
Drive to critical customer-centric KPIs that this role will help define and champion
Architect learning agendas and test plans to strengthen channel performance, driving incremental revenue and lead conversions
Champion and support improved collection and management of customer data (0P, 1P, 2P, 3P) to have more personalized conversations with our customers
Create processes to identify, build, and manage audiences with a focus on automation
Develop campaigns in close partnership with Brand Strategy and Partnerships Team through results-driven briefs that accelerate performance while amplifying messages that differentiate the Brand through its expertise and design leadership
Manage the CRM budget
Support a team culture that upholds the values of California Closets and is worthy of a Brand of Belonging
Qualifications
15+ years of experience building and leading CRM strategy and driving measurable program growth
Deep channel experience in email and direct mail
Skilled at uncovering and interpreting customer and business insights through analytics
Proven competency for telling simple stories from complex data
Experience with technology partnerships inclusive of ESPs, CRM and Database platforms, deliverability consultants, automation and prospecting partners. Salesforce and Salesforce Marketing Cloud experience a plus
Demonstrated ability to assess MarTech opportunities and to enable those partnerships in collaboration with technology and product teams
Strong written and oral communication skills that flex across a range of stakeholders from cross-functional partners, installers, designers, senior leaders, and operators
Demonstrated experience managing the complexity of campaign strategy, testing, and reporting across scores of geographic regions and customer segments
Servant leader mentality required
#J-18808-LjbffrRemote working/work at home options are available for this role.
Job DescriptionThe Sr. Director Relationship Marketing (CRM) is responsible for developing a modern vision for how California Closets will drive growth through customer engagement, retention, and lifetime value. Balancing the national goals of the business with the local goals of our operators, the Sr. Director will define and execute our approach to segmentation, experimentation, and lifecycle marketing for our email and direct mail channels.
This is a key leadership role that will create meaningful and inspirational connections along the customer journey by harnessing the combination of qualitative insights, customer data, analytics, content, and marketing technology.
What we offer:
Generous compensation package including annual performance bonus
Premium medical, dental, vision, disability, and life insurance plans.
3-weeks paid time off in addition to sick days, paid standard holidays and 3 floating holidays.
401K retirement plan with generous company matching.
Team member discount on custom space installations.
Specific Duties and Responsibilities:
Build and manage an innovative, best-in-class CRM Strategy to propel growth and loyalty with current, past, and future customers throughout their lifecycles
Develop a deep understanding of the California Closets customer journey and uncover the high impact moments we need to focus on to support growth
Ensure insights are actionable and leveraged by collaborating closely with members of the growth marketing team and cross-functional partners
Drive to critical customer-centric KPIs that this role will help define and champion
Architect learning agendas and test plans to strengthen channel performance, driving incremental revenue and lead conversions
Champion and support improved collection and management of customer data (0P, 1P, 2P, 3P) to have more personalized conversations with our customers
Create processes to identify, build, and manage audiences with a focus on automation
Develop campaigns in close partnership with Brand Strategy and Partnerships Team through results-driven briefs that accelerate performance while amplifying messages that differentiate the Brand through its expertise and design leadership
Manage the CRM budget
Support a team culture that upholds the values of California Closets and is worthy of a Brand of Belonging
Qualifications
15+ years of experience building and leading CRM strategy and driving measurable program growth
Deep channel experience in email and direct mail
Skilled at uncovering and interpreting customer and business insights through analytics
Proven competency for telling simple stories from complex data
Experience with technology partnerships inclusive of ESPs, CRM and Database platforms, deliverability consultants, automation and prospecting partners. Salesforce and Salesforce Marketing Cloud experience a plus
Demonstrated ability to assess MarTech opportunities and to enable those partnerships in collaboration with technology and product teams
Strong written and oral communication skills that flex across a range of stakeholders from cross-functional partners, installers, designers, senior leaders, and operators
Demonstrated experience managing the complexity of campaign strategy, testing, and reporting across scores of geographic regions and customer segments
Servant leader mentality required
#J-18808-LjbffrRemote working/work at home options are available for this role.