ServiceNow
Design Director, Global Brand
ServiceNow, Santa Clara, California, us, 95053
Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Before applying for this role, please read the following information about this opportunity found below.Job Description The ServiceNow Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a design director to lead the vision for the ServiceNow brand and to lead brand design across the organization and all of the channels and touchpoints both internal and external.This leadership role is responsible for developing and scaling the ServiceNow brand identity, driving forward a design-led vision across the ServiceNow’s brand ecosystem globally. They should have a passion for strategy and a talent for creative development with meticulous execution.The Design Director will elevate design quality, foster an inclusive design culture, and partner seamlessly across the ServiceNow organization. This leader will support our team of creative talent to do the best work of their careers. An ideal candidate has experience and is curious about technology, can build and maintain senior relationships, and influence large orgs and their leadership towards a collective future.They have experience leading projects with internal teams, freelancers and managing external agencies. The ability to thrive in ambiguity, adopt new processes and embrace change is required.An ideal candidate will have a strong background in design systems, and a proven track record of successfully leading integrated brand efforts. They are comfortable both as a leader and hands-on with creative tools when needed. They thrive in leading projects from initial strategy and briefing stages to final delivery of a finished product.Design Director Responsibilities:Drive the global brand identity for all of ServiceNow products and services to ensure quality, consistency and scalability across all touchpointsLead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audienceFoster and grow brand design culture through enabling world-class designDrive decision making processes and ways of working to improve performance, quality and integrated approaches to executionLead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systemsQualifications
10+ years experience in design, building consumer brands globally7+ years of demonstrated people management experience coaching and developing team membersExperience leading with creative vision, purpose and innovationExperience driving brand solutions to business problemsExperience building portfolio brands and working with brand architectureExperience across integrated design work: traditional, product, packaging, retail and experientialExperience recruiting talent and developing design careersExperience managing internal, external teams and agenciesExperience collaborating, driving consensus among highly cross functional teamsExceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.Experience partnering with and influencing marketing leadership and other executive stakeholdersExpert with creative tools, creative cloud, Figma, Miro.
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Before applying for this role, please read the following information about this opportunity found below.Job Description The ServiceNow Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a design director to lead the vision for the ServiceNow brand and to lead brand design across the organization and all of the channels and touchpoints both internal and external.This leadership role is responsible for developing and scaling the ServiceNow brand identity, driving forward a design-led vision across the ServiceNow’s brand ecosystem globally. They should have a passion for strategy and a talent for creative development with meticulous execution.The Design Director will elevate design quality, foster an inclusive design culture, and partner seamlessly across the ServiceNow organization. This leader will support our team of creative talent to do the best work of their careers. An ideal candidate has experience and is curious about technology, can build and maintain senior relationships, and influence large orgs and their leadership towards a collective future.They have experience leading projects with internal teams, freelancers and managing external agencies. The ability to thrive in ambiguity, adopt new processes and embrace change is required.An ideal candidate will have a strong background in design systems, and a proven track record of successfully leading integrated brand efforts. They are comfortable both as a leader and hands-on with creative tools when needed. They thrive in leading projects from initial strategy and briefing stages to final delivery of a finished product.Design Director Responsibilities:Drive the global brand identity for all of ServiceNow products and services to ensure quality, consistency and scalability across all touchpointsLead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audienceFoster and grow brand design culture through enabling world-class designDrive decision making processes and ways of working to improve performance, quality and integrated approaches to executionLead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systemsQualifications
10+ years experience in design, building consumer brands globally7+ years of demonstrated people management experience coaching and developing team membersExperience leading with creative vision, purpose and innovationExperience driving brand solutions to business problemsExperience building portfolio brands and working with brand architectureExperience across integrated design work: traditional, product, packaging, retail and experientialExperience recruiting talent and developing design careersExperience managing internal, external teams and agenciesExperience collaborating, driving consensus among highly cross functional teamsExceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.Experience partnering with and influencing marketing leadership and other executive stakeholdersExpert with creative tools, creative cloud, Figma, Miro.
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