Everlane
Social Media Manager
Everlane, Los Angeles, California, United States, 90079
At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world, work with high quality and more sustainably sourced materials, and share the true cost of every product we make. We're excited to be growing a team of motivated individuals who are up for the challenge.
Find out if this opportunity is a good fit by reading all of the information that follows below.The Everlane social team is responsible for driving brand awareness, building a strong and engaged community, and being innovative thought leaders in the social space to create engaging content. The Social Media Manager will be a key member of the social team, working closely with cross-functional partners across brand, creative, PR, influencer, and merchandising to ensure our social strategies align with brand and campaign objectives. Your day-to-day will include post planning, posting across channels, leading community management, ideating creative concepts, light video editing, and content creation to support Stories and Pinterest in tools like Canva. You will also assist with reporting and attend campaign shoots to capture LoFi video to support our content needs. You will be someone who is obsessed with social trends and will think about how to bring Everlane into those conversations in authentic ways. Your work will drive brand awareness and play a big part in customer acquisition and retention.
This position reports directly to the Director of Content & Social and is based in our Los Angeles Creative Studio located in the Arts District.
Your day-to-day:
Execute a comprehensive social media strategy for multiple platforms that aligns with overall brand objectives and target audiences.
Continuously monitor, track, and analyze social media metrics to optimize performance and identify new growth opportunities.
Stay up-to-date with social media trends and best practices to incorporate new approaches into our strategy.
Assist in brainstorming and executing innovative marketing ideas, including giveaways, contests, and collaborations.
Collaborate across the organization, managing multiple projects and communicating with stakeholders.
Concept, develop, produce, and edit engaging content that resonates with our audience across key channels.
Develop and maintain the content calendar, ensuring timely and relevant content that aligns with business initiatives.
Lead community engagement by interacting with our community and identifying relevant topics for engagement.
Assist with reporting to track against company and department goals.
We’d love to hear from you if you have:
Bachelor's degree in Marketing, Communications, or a related field.
2-5 years of experience managing social media platforms (2M+ audience total).
In-depth knowledge of social media platform trends and successful social media strategies.
Experience creating visually compelling social media content, with a strong eye for photography and video.
Strong copywriting skills, with the ability to write and edit engaging captions.
Strong logical reasoning skills, data sensitivity, and proficiency in Excel.
Experience working with influencers and brand partners to drive co-branded content and campaigns.
Strong project management skills and the ability to manage multiple projects at once.
Excellent communication skills and the ability to collaborate with cross-functional teams.
Passion for fashion and a strong interest in social media marketing.
Awareness of global fashion trends and marketing milestones.
Experience with social media advertising and paid campaigns.
Knowledge of SEO and online marketing strategies.
Familiarity with influencer marketing and executing campaigns from inception through launch.
California resident:
At Everlane, we consider a wide range of compensation factors, including your background and experience. The annual compensation range for this role is $85,000 - $94,000, based on the San Francisco geographic area.
Everlane is committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.
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Find out if this opportunity is a good fit by reading all of the information that follows below.The Everlane social team is responsible for driving brand awareness, building a strong and engaged community, and being innovative thought leaders in the social space to create engaging content. The Social Media Manager will be a key member of the social team, working closely with cross-functional partners across brand, creative, PR, influencer, and merchandising to ensure our social strategies align with brand and campaign objectives. Your day-to-day will include post planning, posting across channels, leading community management, ideating creative concepts, light video editing, and content creation to support Stories and Pinterest in tools like Canva. You will also assist with reporting and attend campaign shoots to capture LoFi video to support our content needs. You will be someone who is obsessed with social trends and will think about how to bring Everlane into those conversations in authentic ways. Your work will drive brand awareness and play a big part in customer acquisition and retention.
This position reports directly to the Director of Content & Social and is based in our Los Angeles Creative Studio located in the Arts District.
Your day-to-day:
Execute a comprehensive social media strategy for multiple platforms that aligns with overall brand objectives and target audiences.
Continuously monitor, track, and analyze social media metrics to optimize performance and identify new growth opportunities.
Stay up-to-date with social media trends and best practices to incorporate new approaches into our strategy.
Assist in brainstorming and executing innovative marketing ideas, including giveaways, contests, and collaborations.
Collaborate across the organization, managing multiple projects and communicating with stakeholders.
Concept, develop, produce, and edit engaging content that resonates with our audience across key channels.
Develop and maintain the content calendar, ensuring timely and relevant content that aligns with business initiatives.
Lead community engagement by interacting with our community and identifying relevant topics for engagement.
Assist with reporting to track against company and department goals.
We’d love to hear from you if you have:
Bachelor's degree in Marketing, Communications, or a related field.
2-5 years of experience managing social media platforms (2M+ audience total).
In-depth knowledge of social media platform trends and successful social media strategies.
Experience creating visually compelling social media content, with a strong eye for photography and video.
Strong copywriting skills, with the ability to write and edit engaging captions.
Strong logical reasoning skills, data sensitivity, and proficiency in Excel.
Experience working with influencers and brand partners to drive co-branded content and campaigns.
Strong project management skills and the ability to manage multiple projects at once.
Excellent communication skills and the ability to collaborate with cross-functional teams.
Passion for fashion and a strong interest in social media marketing.
Awareness of global fashion trends and marketing milestones.
Experience with social media advertising and paid campaigns.
Knowledge of SEO and online marketing strategies.
Familiarity with influencer marketing and executing campaigns from inception through launch.
California resident:
At Everlane, we consider a wide range of compensation factors, including your background and experience. The annual compensation range for this role is $85,000 - $94,000, based on the San Francisco geographic area.
Everlane is committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.
#J-18808-Ljbffr