Verizon
Associate Director of Product Marketing
Verizon, Basking Ridge, New Jersey, us, 07920
When you join Verizon
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.
Join the team that connects people with quality experiences that give them the best value in wireless.
What You’ll Be Doing:
As the Associate Director of Brand Management for Tracfone, you will lead a team to define winning growth strategies for Tracfone to ensure the brand continues being the leader among the agent retailer channel.
Diving deep into business performance, consumer insights, and the competitive landscape to design and launch new value propositions, products, and promotions.
Owning the Tracfone brand growth strategy and roadmap that outlines new value propositions, products and promotions.
Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth of the Tracfone business while also driving customer retention and churn improvements for the brand.
Responsible for the identification of growth target segments for Tracfone, using conceptual thinking to understand and unearth relevant pain points and insights that will lead to stronger value propositions.
Continuously working closely with the research and insights team to stay close to consumer insights, industry trends, and competitive threats.
Developing a strong partnership among all VVO functions (Finance, Marketing, Distribution, Legal, Operations, Base, etc.) and continuously communicates brand strategy, objectives, targets, and initiatives to drive cohesive cross-functional plans that result in brand growth.
Providing strategic brand counsel to guide decision-making within cross-functional strategies that impact that brand.
Closely monitoring business performance and proactively initiates necessary teams to optimize programs or develops new ones to meet necessary targets.
Identifying key growth initiatives (Big Rocks) for the year and continuously optimizes to ensure initiatives are current to target segment needs and business priorities.
Leading the Tracfone Brand team in the definition of business assumptions and business rules for all proposed growth initiatives, inclusive of leadership alignment and approval.
Developing high quality briefs to all necessary stakeholders and is directly responsible for the overall execution and performance of key initiatives.
Working with Integrated Marketing to secure necessary marketing support for key initiatives and closely partner to ensure visibility of marketing plans.
Directly responsible for ensuring end to end launch of key initiatives are sound and in strategic alignment to overall key objectives.
Cultivating a positive winning mindset for the brand within the team and partners.
Sharing a contagious passion and excitement for the brand and business that motivates partners to engage.
Dedicated to nurturing and developing their respective team.
You’ll Need to Have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even Better If You Have One or More of the Following:
MBA.
Exceptional communication and interpersonal skills.
Proficiency in Google Suite and MS Office.
Understanding of Verizon processes and systems.
Understanding of the indirect channel.
Experience in telecommunications or CPG.
Strong project management skills, efficient multi-tasking is vital to success.
Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
Impeccable managerial skills and excellent communication skills and executive presence.
Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $244,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
#J-18808-Ljbffr
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.
Join the team that connects people with quality experiences that give them the best value in wireless.
What You’ll Be Doing:
As the Associate Director of Brand Management for Tracfone, you will lead a team to define winning growth strategies for Tracfone to ensure the brand continues being the leader among the agent retailer channel.
Diving deep into business performance, consumer insights, and the competitive landscape to design and launch new value propositions, products, and promotions.
Owning the Tracfone brand growth strategy and roadmap that outlines new value propositions, products and promotions.
Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth of the Tracfone business while also driving customer retention and churn improvements for the brand.
Responsible for the identification of growth target segments for Tracfone, using conceptual thinking to understand and unearth relevant pain points and insights that will lead to stronger value propositions.
Continuously working closely with the research and insights team to stay close to consumer insights, industry trends, and competitive threats.
Developing a strong partnership among all VVO functions (Finance, Marketing, Distribution, Legal, Operations, Base, etc.) and continuously communicates brand strategy, objectives, targets, and initiatives to drive cohesive cross-functional plans that result in brand growth.
Providing strategic brand counsel to guide decision-making within cross-functional strategies that impact that brand.
Closely monitoring business performance and proactively initiates necessary teams to optimize programs or develops new ones to meet necessary targets.
Identifying key growth initiatives (Big Rocks) for the year and continuously optimizes to ensure initiatives are current to target segment needs and business priorities.
Leading the Tracfone Brand team in the definition of business assumptions and business rules for all proposed growth initiatives, inclusive of leadership alignment and approval.
Developing high quality briefs to all necessary stakeholders and is directly responsible for the overall execution and performance of key initiatives.
Working with Integrated Marketing to secure necessary marketing support for key initiatives and closely partner to ensure visibility of marketing plans.
Directly responsible for ensuring end to end launch of key initiatives are sound and in strategic alignment to overall key objectives.
Cultivating a positive winning mindset for the brand within the team and partners.
Sharing a contagious passion and excitement for the brand and business that motivates partners to engage.
Dedicated to nurturing and developing their respective team.
You’ll Need to Have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even Better If You Have One or More of the Following:
MBA.
Exceptional communication and interpersonal skills.
Proficiency in Google Suite and MS Office.
Understanding of Verizon processes and systems.
Understanding of the indirect channel.
Experience in telecommunications or CPG.
Strong project management skills, efficient multi-tasking is vital to success.
Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
Impeccable managerial skills and excellent communication skills and executive presence.
Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $244,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
#J-18808-Ljbffr