Sanofi
Director, Portfolio Marketing Strategy Lead
Sanofi, Bridgewater, Massachusetts, us, 02324
Director, Portfolio Marketing Strategy Lead
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.Position Title:
Director, Portfolio Marketing Strategy Lead - Portfolio Marketing
Location:
Bridgewater and Morristown
50% remote working and 10% of travel expected.
Who You Are:
You are an experienced strategic marketer who thrives in a competitive environment to maximize brand potential and customer value by identifying, designing and building portfolio solutions and content, and thereby driving patient/public health impact. Highly customer centric, continuously collecting and integrating external and internal insights into strategies and tactics, you create tailored experiences that generate a strong portfolio identity and are a thought partner with brand, sales and strategic partners to devise tactical plans.
The Team:
At Sanofi US, we are committed to the growth of our people, connected in purpose by career, life, and health. Sanofi has been recognized as a top 50 company for diversity in 2021 by Diversity Inc. Sanofi US is part of a leading global healthcare company that is dedicated to improving health and driving back disease by making innovative medicines accessible to people around the world.
The Head of Portfolio Strategy will report to the Portfolio Marketing and Operations Head and will work in close collaboration with brand, sales, and transversal partners to define end-to-end portfolio strategies and tactics. You will be responsible for developing and leading the execution of the portfolio marketing strategy who has the objective to develop a unique Sanofi Vaccines cross-brands identity, along with Account Management and Retail solutions teams.
Main responsibilities:
Lead strategic projects for customer (independent, retail, hospital, HS) portfolio solutions that maximize value for the customer and activate brand strategic imperatives.
Build appropriate brand content and provide thought partnership into tactical execution by sales teams.
Identify tactics brand teams could use to enhance strategic imperative activation including omnichannel, digital and customer (retail, medical clinic, health system) value propositions.
Build and execute the roadmap for growth opportunities using your extensive experience in market and customer insights, marketing strategy, analytics, digital marketing tools and platforms.
Monitor and analyze the performance of portfolio marketing campaigns.
Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory and other issues which impact product marketing.
Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.
Basic Qualifications:
Required: minimum bachelor’s degree.
8-10 years' experience in Pharma/vaccines.
Demonstrated ability to apply marketing and digital solutions to deliver brand and customer objectives.
Preferred Qualifications:
MBA or masters.
Marketing, product launch, digital, policy or marketing access experience in the U.S.
Demonstrated breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.
At Sanofi, diversity and inclusion is foundational to how we operate and embedded in our Core Values.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.Position Title:
Director, Portfolio Marketing Strategy Lead - Portfolio Marketing
Location:
Bridgewater and Morristown
50% remote working and 10% of travel expected.
Who You Are:
You are an experienced strategic marketer who thrives in a competitive environment to maximize brand potential and customer value by identifying, designing and building portfolio solutions and content, and thereby driving patient/public health impact. Highly customer centric, continuously collecting and integrating external and internal insights into strategies and tactics, you create tailored experiences that generate a strong portfolio identity and are a thought partner with brand, sales and strategic partners to devise tactical plans.
The Team:
At Sanofi US, we are committed to the growth of our people, connected in purpose by career, life, and health. Sanofi has been recognized as a top 50 company for diversity in 2021 by Diversity Inc. Sanofi US is part of a leading global healthcare company that is dedicated to improving health and driving back disease by making innovative medicines accessible to people around the world.
The Head of Portfolio Strategy will report to the Portfolio Marketing and Operations Head and will work in close collaboration with brand, sales, and transversal partners to define end-to-end portfolio strategies and tactics. You will be responsible for developing and leading the execution of the portfolio marketing strategy who has the objective to develop a unique Sanofi Vaccines cross-brands identity, along with Account Management and Retail solutions teams.
Main responsibilities:
Lead strategic projects for customer (independent, retail, hospital, HS) portfolio solutions that maximize value for the customer and activate brand strategic imperatives.
Build appropriate brand content and provide thought partnership into tactical execution by sales teams.
Identify tactics brand teams could use to enhance strategic imperative activation including omnichannel, digital and customer (retail, medical clinic, health system) value propositions.
Build and execute the roadmap for growth opportunities using your extensive experience in market and customer insights, marketing strategy, analytics, digital marketing tools and platforms.
Monitor and analyze the performance of portfolio marketing campaigns.
Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory and other issues which impact product marketing.
Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.
Basic Qualifications:
Required: minimum bachelor’s degree.
8-10 years' experience in Pharma/vaccines.
Demonstrated ability to apply marketing and digital solutions to deliver brand and customer objectives.
Preferred Qualifications:
MBA or masters.
Marketing, product launch, digital, policy or marketing access experience in the U.S.
Demonstrated breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.
At Sanofi, diversity and inclusion is foundational to how we operate and embedded in our Core Values.
#J-18808-Ljbffr