Katun Corp
Product Marketing Analyst Minneapolis, MN Hybrid (in-office Tuesday through Thur
Katun Corp, Minneapolis, Minnesota, United States, 55443
Hybrid (in-office Tuesday through Thursday)For over 45 years, Katun has been one of the world’s leading providers of OEM-compatible imaging supplies, photoreceptors, and parts for copiers, printers, MFPs, and other imaging equipment. We serve 8,000 customers in 110 countries from our headquarters in Minneapolis. We believe that in order for people and businesses to prosper, we must protect the environment first, as a healthy planet and a healthy community go hand in hand.The Product Marketing Analyst will play a critical role in supporting the product marketing efforts, including developing marketing strategies, creating compelling content, and executing go-to-market initiatives. This position is ideal for individuals with a passion for product marketing, excellent communication skills, and a strong understanding of marketing processes and best practices in a competitive industry landscape.Key Responsibilities:
Assist in the development and execution of product marketing strategies to align with the company’s business objectives, identifying target markets, segments, and value propositions.Support market research, competitive analysis, and customer insights to effectively position and differentiate our products in the market.Provide input on requirements for future products.Assist in collection of market and competitive intelligence to track industry trends.Go-to-Market Support
Assist in the go-to-market planning and execution for new product launches and updates, collaborating with cross-functional teams to ensure the successful introduction of products to the market.Contribute to the development of product marketing plans, messaging, sales enablement materials, and launch assets to drive demand and adoption.Participate in trade shows, exhibits, open houses, product demos, and customer training sessions.
Product Performance Analysis
Utilize analytics tools to measure the performance of marketing initiatives, providing insights and recommendations to optimize marketing efforts, enhance brand awareness, and drive engagement.
Sales Enablement and Support
Develop and maintain a strong understanding of the company’s product portfolio, staying informed of the latest product advancements and updates to support effective product marketing initiatives.Assist in the ongoing support of the sales team, providing follow-up support for product-related inquiries and customer-specific sales opportunities.Ensure relevancy and accuracy of marketing content and assets to align with sales strategy.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Additional qualifications in product management or marketing are a plus.Proven experience in marketing and product management, preferably within the copier and imaging equipment industry or related technology sectors. 5-10 years’ experience desired.Strong communication and writing skills, with the ability to craft engaging and compelling marketing content.Attention to detail and ability to collaborate with cross-functional teams to align product marketing efforts with broader marketing and business objectives.Attributes:
Detail-Oriented: Capability to ensure the accuracy and consistency of marketing content and messaging in alignment with the brand’s identity and strategic goals.Collaboration Skills: The ability to work effectively with cross-functional teams to align product marketing efforts with broader marketing and business objectives.Excellent Analytical Skills.Experience with Microsoft Office (Excel, Word, PowerPoint) and ERPs.Work Schedule and Physical Requirements:
This is a full-time position, with a work schedule of approximately 40 hours per week. Specific schedule can be negotiated upon hire.The role requires the ability to sit or stand for extended periods of time, perform repetitive tasks, and lift up to 10 pounds.Domestic and International Travel up 10%-15% of the time.Apply Today If you believe you are a good fit for this role and want to be considered as a candidate for this or future job openings, please send your resume and cover letter to hr1@katun.com. Thank you for your interest in Katun Corporation.– Talent Acquisition Team.
Check out the role overview below If you are confident you have got the right skills and experience, apply today.#J-18808-LjbffrRemote working/work at home options are available for this role.
Assist in the development and execution of product marketing strategies to align with the company’s business objectives, identifying target markets, segments, and value propositions.Support market research, competitive analysis, and customer insights to effectively position and differentiate our products in the market.Provide input on requirements for future products.Assist in collection of market and competitive intelligence to track industry trends.Go-to-Market Support
Assist in the go-to-market planning and execution for new product launches and updates, collaborating with cross-functional teams to ensure the successful introduction of products to the market.Contribute to the development of product marketing plans, messaging, sales enablement materials, and launch assets to drive demand and adoption.Participate in trade shows, exhibits, open houses, product demos, and customer training sessions.
Product Performance Analysis
Utilize analytics tools to measure the performance of marketing initiatives, providing insights and recommendations to optimize marketing efforts, enhance brand awareness, and drive engagement.
Sales Enablement and Support
Develop and maintain a strong understanding of the company’s product portfolio, staying informed of the latest product advancements and updates to support effective product marketing initiatives.Assist in the ongoing support of the sales team, providing follow-up support for product-related inquiries and customer-specific sales opportunities.Ensure relevancy and accuracy of marketing content and assets to align with sales strategy.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Additional qualifications in product management or marketing are a plus.Proven experience in marketing and product management, preferably within the copier and imaging equipment industry or related technology sectors. 5-10 years’ experience desired.Strong communication and writing skills, with the ability to craft engaging and compelling marketing content.Attention to detail and ability to collaborate with cross-functional teams to align product marketing efforts with broader marketing and business objectives.Attributes:
Detail-Oriented: Capability to ensure the accuracy and consistency of marketing content and messaging in alignment with the brand’s identity and strategic goals.Collaboration Skills: The ability to work effectively with cross-functional teams to align product marketing efforts with broader marketing and business objectives.Excellent Analytical Skills.Experience with Microsoft Office (Excel, Word, PowerPoint) and ERPs.Work Schedule and Physical Requirements:
This is a full-time position, with a work schedule of approximately 40 hours per week. Specific schedule can be negotiated upon hire.The role requires the ability to sit or stand for extended periods of time, perform repetitive tasks, and lift up to 10 pounds.Domestic and International Travel up 10%-15% of the time.Apply Today If you believe you are a good fit for this role and want to be considered as a candidate for this or future job openings, please send your resume and cover letter to hr1@katun.com. Thank you for your interest in Katun Corporation.– Talent Acquisition Team.
Check out the role overview below If you are confident you have got the right skills and experience, apply today.#J-18808-LjbffrRemote working/work at home options are available for this role.