Envision Unlimited
Senior Vice President of Marketing and Communications
Envision Unlimited, Chicago, Illinois, United States, 60290
This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12256685
The Senior Vice President (SVP) of Marketing and Communications is responsible for developing and implementing a comprehensive marketing, communications, and brand strategy that supports the ongoing growth of Envision Unlimited. The SVP will lead initiatives to promote the organizations programs, build its brand presence, and engage stakeholders across multiple channels. The role will evolve with the organizations expansion and focus on industry-standard marketing practices such as audience segmentation, omnichannel marketing, and digital transformation. The SVP will scale the Marketing and Communications team to meet the demands of a growing organization and create systems that ensure continued brand growth and awareness.
Key Responsibilities
In addition to the responsibilities listed in the previous Vice President role, the following enhancements and new responsibilities reflect ongoing growth and align with industry best practices:
Strategic Brand Development and Awareness
NEW: Create a long-term brand strategy that positions Envision Unlimited as a leader in health and human services, expanding beyond IDD to include broader mental health and integrated care services.NEW: Develop omnichannel marketing strategies that increase brand awareness across digital, social, earned media, and traditional channels.NEW: Implement audience segmentation and targeted messaging strategies to communicate more effectively with specific stakeholder groups, including donors, members, government agencies, and the general public.NEW: Launch a brand awareness campaign that highlights Envision Unlimiteds comprehensive care model, including thought leadership content, paid advertising, influencer partnerships, and media outreach.
2. Scalable Marketing & Communications Infrastructure
NEW: Scale the marketing and communications function in tandem with the organizations projected growth, ensuring that the team has the resources, talent, and technology to support program expansion and geographic reach.Build systems for real-time tracking of marketing performance (e.g., CRM tools, marketing automation platforms) to increase efficiency and data-driven decision-making.Lead digital transformation efforts, including upgrading marketing technology (MarTech) stacks to support personalized campaigns, content management, and analytics.
3. Digital Strategy & Social Media Management
Expand the digital marketing strategy, integrating SEO/SEM, social media, and content marketing to drive engagement and lead generation across channels.NEW: Implement advanced social listening tools and analytics to measure sentiment, brand perception, and impact of digital campaigns.Scale social media presence, aiming for 15-20% growth in engagement metrics annually, leveraging emerging platforms and interactive content formats (e.g., live streaming, virtual events).
4. Thought Leadership & Public Relations
Lead a comprehensive public relations strategy that positions Envision Unlimited as a thought leader in the healthcare sector.NEW: Partner with external thought leaders, influencers, and health organizations to elevate the organizations voice in the national dialogue on disability and mental health services.NEW: Develop a reputation management strategy to proactively manage the organizations public image, ensuring positive sentiment and alignment with its mission.
5. Strategic Oversight of Events & Campaign Promotion
Continue to manage the promotion of organizational events, but with a greater focus on integrating multimedia storytelling and personalized d nor engagement strategies.NEW: Utilize AI-driven marketing to create personalized email and social media series for donor and sponsor engagement, optimizing content delivery for each segment of the audience.Elevate the organizations annual gala and events by incorporating new sponsorship opportunities, virtual engagement components, and multi-platform promotional campaigns.
6. Internal Communications and Stakeholder Engagement
NEW: Oversee internal communications strategies to ensure alignment across all departments and promote the organizations growth goals to staff and leadership.Develop a more sophisticated employee engagement communication strategy, incorporating feedback mechanisms, updates on organizational growth, and alignment with brand values.
7. Data-Driven Marketing &
The Senior Vice President (SVP) of Marketing and Communications is responsible for developing and implementing a comprehensive marketing, communications, and brand strategy that supports the ongoing growth of Envision Unlimited. The SVP will lead initiatives to promote the organizations programs, build its brand presence, and engage stakeholders across multiple channels. The role will evolve with the organizations expansion and focus on industry-standard marketing practices such as audience segmentation, omnichannel marketing, and digital transformation. The SVP will scale the Marketing and Communications team to meet the demands of a growing organization and create systems that ensure continued brand growth and awareness.
Key Responsibilities
In addition to the responsibilities listed in the previous Vice President role, the following enhancements and new responsibilities reflect ongoing growth and align with industry best practices:
Strategic Brand Development and Awareness
NEW: Create a long-term brand strategy that positions Envision Unlimited as a leader in health and human services, expanding beyond IDD to include broader mental health and integrated care services.NEW: Develop omnichannel marketing strategies that increase brand awareness across digital, social, earned media, and traditional channels.NEW: Implement audience segmentation and targeted messaging strategies to communicate more effectively with specific stakeholder groups, including donors, members, government agencies, and the general public.NEW: Launch a brand awareness campaign that highlights Envision Unlimiteds comprehensive care model, including thought leadership content, paid advertising, influencer partnerships, and media outreach.
2. Scalable Marketing & Communications Infrastructure
NEW: Scale the marketing and communications function in tandem with the organizations projected growth, ensuring that the team has the resources, talent, and technology to support program expansion and geographic reach.Build systems for real-time tracking of marketing performance (e.g., CRM tools, marketing automation platforms) to increase efficiency and data-driven decision-making.Lead digital transformation efforts, including upgrading marketing technology (MarTech) stacks to support personalized campaigns, content management, and analytics.
3. Digital Strategy & Social Media Management
Expand the digital marketing strategy, integrating SEO/SEM, social media, and content marketing to drive engagement and lead generation across channels.NEW: Implement advanced social listening tools and analytics to measure sentiment, brand perception, and impact of digital campaigns.Scale social media presence, aiming for 15-20% growth in engagement metrics annually, leveraging emerging platforms and interactive content formats (e.g., live streaming, virtual events).
4. Thought Leadership & Public Relations
Lead a comprehensive public relations strategy that positions Envision Unlimited as a thought leader in the healthcare sector.NEW: Partner with external thought leaders, influencers, and health organizations to elevate the organizations voice in the national dialogue on disability and mental health services.NEW: Develop a reputation management strategy to proactively manage the organizations public image, ensuring positive sentiment and alignment with its mission.
5. Strategic Oversight of Events & Campaign Promotion
Continue to manage the promotion of organizational events, but with a greater focus on integrating multimedia storytelling and personalized d nor engagement strategies.NEW: Utilize AI-driven marketing to create personalized email and social media series for donor and sponsor engagement, optimizing content delivery for each segment of the audience.Elevate the organizations annual gala and events by incorporating new sponsorship opportunities, virtual engagement components, and multi-platform promotional campaigns.
6. Internal Communications and Stakeholder Engagement
NEW: Oversee internal communications strategies to ensure alignment across all departments and promote the organizations growth goals to staff and leadership.Develop a more sophisticated employee engagement communication strategy, incorporating feedback mechanisms, updates on organizational growth, and alignment with brand values.
7. Data-Driven Marketing &