Tri Counties Bank
Marketing Specialist I, II or Senior
Tri Counties Bank, Roseville, California, United States, 95678
Come to work for a company you can be proud to represent.
The hiring range for this opportunity is $23.00 to $45.00 hourly along with incentive opportunities, creating a competitive total compensation package based on our pay scale, and may be modified by location and is commensurate with qualifications and experience.
Tri Counties Bank is seeking a skilled and experienced Paid Search Advertising Marketing Specialist to join our team. The ideal candidate will have extensive experience with Google Ads and Microsoft Ads. This role involves creating and managing search ad campaigns, optimizing budget spend and bidding strategies, tracking performance through data analysis and reporting, and developing effective keyword strategies. Familiarity with Google Analytics and Tag Manager is essential, and a demonstrated ability to strategically execute paid search campaigns is required. If you are passionate about driving results through paid search and have a keen eye for detail, we would love to hear from you.
Marketing Specialist I
POSITION SUMMARY - Marketing Specialist I
Supports the development and execution of assigned marketing programs and executes a variety of marketing initiatives. The position generally specializes in one or more marketing functions, such as digital media, database management and analytics, administration of marketing systems, marketing communications, product marketing, public relations, social media, marketing research, event planning or promotional sponsorships. A competent junior professional who is familiar with marketing concepts, principles and tactics, and is able to successfully execute assigned marketing programs.
MAJOR RESPONSIBILITIES - Marketing Specialist I
Under the supervision of a senior Marketing manager, collaborates with other members of the Marketing and Product Management teams to gather information, develop marketing initiatives and monitor performance.Assists in the development and documentation of proposals for marketing projects, completes required approval steps, helps manage the project through to successful completion and reports on results.Works with external vendors, as needed, to implement and execute marketing initiatives and achieve assigned goals.Works with other marketing functions, such as marketing research, to identify opportunities and propose additions, changes or enhancements to marketing programs.Assists in the development and creation of marketing materials, such as sales and product collateral or digital content, and ensures adherence to brand guidelines and bank policies.Writes, proofreads, and edits creative content across various media, as assigned.Assists creative teams to develop branding ideas, graphic designs, promotional materials and advertising copy.Demonstrates knowledge in assigned areas of marketing specialization.EDUCATION, EXPERIENCE AND OTHER SKILLS REQUIRED - Marketing Specialist I
One year of corporate marketing experience, preferably with a bank or other financial services firm.Undergraduate degree in Business, Marketing, Advertising, Journalism, English, Communications or related field, preferred.Proficient in Microsoft Office applications including Word, Excel, PowerPoint and OutlookStrong written, verbal and interpersonal communication skillsAbility to meet strict deadlines within a fast-paced, solutions-oriented environmentExcellent analytical and collaborative skills; ability to work both independently and as member of a high-performance teamMarketing Specialist II
POSITION SUMMARY - Marketing Specialist II
Plays an integral role in the development and execution of assigned marketing programs and provides marketing support on a wide range of initiatives. The position generally specializes in one or more marketing functions, such as digital media, database management and analytics, administration of marketing systems, marketing communications, product marketing, public relations, social media, marketing research, event planning and promotional sponsorships. A competent professional well-versed in marketing concepts, principles and tactics, and is able to deploy knowledge of banking, strategic objectives, market trends and customer needs in order to execute and create results.
MAJOR RESPONSIBILITIES - Marketing Specialist II
Under the supervision of a senior Marketing manager, aligns assigned marketing programs to Bank and departmental goals, while identifying opportunities and recommending improvements to management.Collaborates across the bank, including with senior leaders, to gather information, develop strategic marketing initiatives and monitor performance.Develops and documents proposals for marketing projects, completes required approval steps, manages projects to successful completion and reports on results.Supervises assigned external vendors to implement and execute marketing initiatives and achieve assigned goals.Analyzes marketing research and program results to identify opportunities and propose additions, changes, or enhancements to marketing programs.Reports campaign results to internal team members.Participates in cross-functional working groups and special projects.Develops and creates marketing materials, such as sales and product collateral or digital content, and ensures adherence to brand guidelines and bank policies.Writes, proofreads, and edits creative content across various media.Provides direction to creative teams for branding, graphic designs, promotional materials and advertising copy.Demonstrates expertise in assigned areas of marketing specialization.EDUCATION, EXPERIENCE AND OTHER SKILLS REQUIRED - Marketing Specialist II
Three years of corporate marketing experience, preferably with a bank or other financial services firm.Undergraduate degree in Business, Marketing, Advertising, Journalism, English, Communications or related field, preferred.Proficient in Microsoft Office applications including Word, Excel, PowerPoint and Outlook.Outstanding written, verbal and interpersonal communication skills.Strong project skills including the ability to meet strict deadlines within a fast-paced, solution-oriented environment.Excellent analytical and collaborative skills; ability to work both independently and as member of a high-performance team.Senior Marketing Specialist
POSITION SUMMARY - Senior Marketing Specialist
Drives development and execution of the bank’s marketing programs and provides strategic marketing support on a wide range of initiatives. The position generally specializes in one or more marketing functions, such as digital media, database management and analytics, administration of marketing systems, marketing communications, product marketing, public relations, social media, marketing research, event planning and promotional sponsorships. A competent professional, well-versed in marketing concepts, principles and tactics, and able to deploy knowledge of the business of banking, strategic objectives, market trends and customer needs in order to execute and create meaningful bottom-line results.
MAJOR RESPONSIBILITIES - Senior Marketing Specialist
Evaluates Bank and departmental objectives, develops strategies for improvement and innovation, and presents new or enhanced programs to the leadership team.Drives collaboration across the bank, including with senior leaders, to collect insights, design and implement strategic marketing plans and measure outcomes.Develops and documents proposals for complex marketing projects, completes required approval steps, manages projects to successful completion and reports on results.Identifies and cultivates partnerships with external vendors and works with them, as needed, to build and execute marketing initiatives and achieve assigned goals.Initiates and analyzes marketing research and reviews existing program results to identify opportunities and propose additions, changes, or enhancements to marketing programs.Interprets campaign results and recommends solutions to Senior Leadership.Participates in cross-functional working groups and special projects. Presents findings to Senior Leadership.Develops and creates marketing materials, such as sales and product collateral or digital content, and ensures adherence to brand guidelines and bank policies.Writes, proofreads, and edits creative content across various media.Provides direction to creative teams for branding, graphic designs, promotional materials and advertising copy.Provides expertise and thought leadership in assigned areas of marketing specialization.EDUCATION, EXPERIENCE AND OTHER SKILLS REQUIRED - Senior Marketing Specialist
5 years of corporate marketing experience, preferably with a bank or other financial services firmUndergraduate degree in Business, Marketing, Advertising, Journalism, English, Communications or related field, preferred.Proficient in Microsoft Office applications including Word, Excel, PowerPoint and Outlook.Superior written, verbal and interpersonal communication skills.Outstanding project skills including the ability to meet strict deadlines and exceed the expectations of others within a fast-paced, solution-oriented environment.Excellent analytical and collaborative skills; ability to work both independently and as member of a high-performance team.OTHER RESPONSIBILITIES - Marketing Specialist I, II and Senior
Maintains a current understanding of Bank policies and procedures in compliance with all federal and state laws, including but not limited to Bank Secrecy Act (SARs, CIP, OFAC), Information Security (GLBA), Identity Theft Red Flags, Financial Elder Abuse Reporting, and any other applicable regulations that may be specific to your job duties.
COMPANY PROFILE
Established in 1975, Tri Counties Bank is a wholly-owned subsidiary of TriCo Bancshares (NASDAQ: TCBK) headquartered in Chico, California, with assets of nearly $10 billion and more than 45 years of financial stability. Tri Counties Bank provides a unique brand of Service With Solutions® for communities throughout California with a breadth of personal, small business and commercial banking services, plus an extensive branch network, more than 37,000 surcharge-free ATMs nationwide, and advanced online and mobile banking.
Tri Counties Bank remains strong and profitable through our top-down commitment to our core values, sound business principles and responsible lending practices.
Our success is also based on our community engagement. We still believe in the vision of the helpful and caring community banker. As we grow and serve more communities, we become more involved, providing substantial financial and volunteer support to local economies and community organizations. We applaud our employees who roll up their sleeves to work and volunteer for a greater good in our communities.
Tri Counties Bank hires individuals who are qualified for the role and who represent the communities in which we serve. We look to place people in positions where they can best utilize their abilities and strengths, and where they are able to grow with the Bank.
Tri Counties Bank is an Affirmative Action and Equal Opportunity Employer, Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability/Veteran.
The hiring range for this opportunity is $23.00 to $45.00 hourly along with incentive opportunities, creating a competitive total compensation package based on our pay scale, and may be modified by location and is commensurate with qualifications and experience.
Tri Counties Bank is seeking a skilled and experienced Paid Search Advertising Marketing Specialist to join our team. The ideal candidate will have extensive experience with Google Ads and Microsoft Ads. This role involves creating and managing search ad campaigns, optimizing budget spend and bidding strategies, tracking performance through data analysis and reporting, and developing effective keyword strategies. Familiarity with Google Analytics and Tag Manager is essential, and a demonstrated ability to strategically execute paid search campaigns is required. If you are passionate about driving results through paid search and have a keen eye for detail, we would love to hear from you.
Marketing Specialist I
POSITION SUMMARY - Marketing Specialist I
Supports the development and execution of assigned marketing programs and executes a variety of marketing initiatives. The position generally specializes in one or more marketing functions, such as digital media, database management and analytics, administration of marketing systems, marketing communications, product marketing, public relations, social media, marketing research, event planning or promotional sponsorships. A competent junior professional who is familiar with marketing concepts, principles and tactics, and is able to successfully execute assigned marketing programs.
MAJOR RESPONSIBILITIES - Marketing Specialist I
Under the supervision of a senior Marketing manager, collaborates with other members of the Marketing and Product Management teams to gather information, develop marketing initiatives and monitor performance.Assists in the development and documentation of proposals for marketing projects, completes required approval steps, helps manage the project through to successful completion and reports on results.Works with external vendors, as needed, to implement and execute marketing initiatives and achieve assigned goals.Works with other marketing functions, such as marketing research, to identify opportunities and propose additions, changes or enhancements to marketing programs.Assists in the development and creation of marketing materials, such as sales and product collateral or digital content, and ensures adherence to brand guidelines and bank policies.Writes, proofreads, and edits creative content across various media, as assigned.Assists creative teams to develop branding ideas, graphic designs, promotional materials and advertising copy.Demonstrates knowledge in assigned areas of marketing specialization.EDUCATION, EXPERIENCE AND OTHER SKILLS REQUIRED - Marketing Specialist I
One year of corporate marketing experience, preferably with a bank or other financial services firm.Undergraduate degree in Business, Marketing, Advertising, Journalism, English, Communications or related field, preferred.Proficient in Microsoft Office applications including Word, Excel, PowerPoint and OutlookStrong written, verbal and interpersonal communication skillsAbility to meet strict deadlines within a fast-paced, solutions-oriented environmentExcellent analytical and collaborative skills; ability to work both independently and as member of a high-performance teamMarketing Specialist II
POSITION SUMMARY - Marketing Specialist II
Plays an integral role in the development and execution of assigned marketing programs and provides marketing support on a wide range of initiatives. The position generally specializes in one or more marketing functions, such as digital media, database management and analytics, administration of marketing systems, marketing communications, product marketing, public relations, social media, marketing research, event planning and promotional sponsorships. A competent professional well-versed in marketing concepts, principles and tactics, and is able to deploy knowledge of banking, strategic objectives, market trends and customer needs in order to execute and create results.
MAJOR RESPONSIBILITIES - Marketing Specialist II
Under the supervision of a senior Marketing manager, aligns assigned marketing programs to Bank and departmental goals, while identifying opportunities and recommending improvements to management.Collaborates across the bank, including with senior leaders, to gather information, develop strategic marketing initiatives and monitor performance.Develops and documents proposals for marketing projects, completes required approval steps, manages projects to successful completion and reports on results.Supervises assigned external vendors to implement and execute marketing initiatives and achieve assigned goals.Analyzes marketing research and program results to identify opportunities and propose additions, changes, or enhancements to marketing programs.Reports campaign results to internal team members.Participates in cross-functional working groups and special projects.Develops and creates marketing materials, such as sales and product collateral or digital content, and ensures adherence to brand guidelines and bank policies.Writes, proofreads, and edits creative content across various media.Provides direction to creative teams for branding, graphic designs, promotional materials and advertising copy.Demonstrates expertise in assigned areas of marketing specialization.EDUCATION, EXPERIENCE AND OTHER SKILLS REQUIRED - Marketing Specialist II
Three years of corporate marketing experience, preferably with a bank or other financial services firm.Undergraduate degree in Business, Marketing, Advertising, Journalism, English, Communications or related field, preferred.Proficient in Microsoft Office applications including Word, Excel, PowerPoint and Outlook.Outstanding written, verbal and interpersonal communication skills.Strong project skills including the ability to meet strict deadlines within a fast-paced, solution-oriented environment.Excellent analytical and collaborative skills; ability to work both independently and as member of a high-performance team.Senior Marketing Specialist
POSITION SUMMARY - Senior Marketing Specialist
Drives development and execution of the bank’s marketing programs and provides strategic marketing support on a wide range of initiatives. The position generally specializes in one or more marketing functions, such as digital media, database management and analytics, administration of marketing systems, marketing communications, product marketing, public relations, social media, marketing research, event planning and promotional sponsorships. A competent professional, well-versed in marketing concepts, principles and tactics, and able to deploy knowledge of the business of banking, strategic objectives, market trends and customer needs in order to execute and create meaningful bottom-line results.
MAJOR RESPONSIBILITIES - Senior Marketing Specialist
Evaluates Bank and departmental objectives, develops strategies for improvement and innovation, and presents new or enhanced programs to the leadership team.Drives collaboration across the bank, including with senior leaders, to collect insights, design and implement strategic marketing plans and measure outcomes.Develops and documents proposals for complex marketing projects, completes required approval steps, manages projects to successful completion and reports on results.Identifies and cultivates partnerships with external vendors and works with them, as needed, to build and execute marketing initiatives and achieve assigned goals.Initiates and analyzes marketing research and reviews existing program results to identify opportunities and propose additions, changes, or enhancements to marketing programs.Interprets campaign results and recommends solutions to Senior Leadership.Participates in cross-functional working groups and special projects. Presents findings to Senior Leadership.Develops and creates marketing materials, such as sales and product collateral or digital content, and ensures adherence to brand guidelines and bank policies.Writes, proofreads, and edits creative content across various media.Provides direction to creative teams for branding, graphic designs, promotional materials and advertising copy.Provides expertise and thought leadership in assigned areas of marketing specialization.EDUCATION, EXPERIENCE AND OTHER SKILLS REQUIRED - Senior Marketing Specialist
5 years of corporate marketing experience, preferably with a bank or other financial services firmUndergraduate degree in Business, Marketing, Advertising, Journalism, English, Communications or related field, preferred.Proficient in Microsoft Office applications including Word, Excel, PowerPoint and Outlook.Superior written, verbal and interpersonal communication skills.Outstanding project skills including the ability to meet strict deadlines and exceed the expectations of others within a fast-paced, solution-oriented environment.Excellent analytical and collaborative skills; ability to work both independently and as member of a high-performance team.OTHER RESPONSIBILITIES - Marketing Specialist I, II and Senior
Maintains a current understanding of Bank policies and procedures in compliance with all federal and state laws, including but not limited to Bank Secrecy Act (SARs, CIP, OFAC), Information Security (GLBA), Identity Theft Red Flags, Financial Elder Abuse Reporting, and any other applicable regulations that may be specific to your job duties.
COMPANY PROFILE
Established in 1975, Tri Counties Bank is a wholly-owned subsidiary of TriCo Bancshares (NASDAQ: TCBK) headquartered in Chico, California, with assets of nearly $10 billion and more than 45 years of financial stability. Tri Counties Bank provides a unique brand of Service With Solutions® for communities throughout California with a breadth of personal, small business and commercial banking services, plus an extensive branch network, more than 37,000 surcharge-free ATMs nationwide, and advanced online and mobile banking.
Tri Counties Bank remains strong and profitable through our top-down commitment to our core values, sound business principles and responsible lending practices.
Our success is also based on our community engagement. We still believe in the vision of the helpful and caring community banker. As we grow and serve more communities, we become more involved, providing substantial financial and volunteer support to local economies and community organizations. We applaud our employees who roll up their sleeves to work and volunteer for a greater good in our communities.
Tri Counties Bank hires individuals who are qualified for the role and who represent the communities in which we serve. We look to place people in positions where they can best utilize their abilities and strengths, and where they are able to grow with the Bank.
Tri Counties Bank is an Affirmative Action and Equal Opportunity Employer, Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability/Veteran.