Vice President, Digital Communications & Strategy

Vice President, Digital Communications & Strategy New YorkThe ideal VP of Digital Communications and Strategy will be an innovative thinker, a data maven who can translate research into insights that drive those strategies and an expert at leveraging digital channels and new media formats. This role will plan and execute digital strategies for Collected’s clients and lead the digital communications offering for the firm as we continue to scale. The right person for this job will be a curious and creative practitioner who is energized by a fast-paced environment, appreciates how information is consumed online and thrives on discovering and implementing new tools and tactics.ResponsibilitiesDevelop strategic roadmap, with a focus on incorporating emerging technologies across practice areasAdvise clients and help implement situation-specific strategies focused on financial communications, corporate reputation management, investor relations, transaction communications and shareholder activismDevelop and execute cross-channel digital marketing and communications campaigns, including content marketing, paid search, SEO, display media, programmatic and social mediaMonitor campaign performance and identify opportunities for improvement and optimizationCreate and implement digital policies, prepare social listening reports, and conduct digital auditsPartner with third parties, including digital agencies and software vendors, to implement tactics and upgrade digital capabilitiesHelp create a data-driven culture by contributing to the development of the latest tools and capabilitiesExperience and Skills5 to 10 years experience, ideally in an agency setting (i.e. digital marketing or PR preferred)Excellent strategic thinking skills with the ability to formulate and align stakeholders on comprehensive strategiesStrong knowledge of traditional and new media channelsDeep experience executing paid media advertising campaigns across Facebook, LinkedIn, Instagram, Twitter/X, Reddit, Google and TikTokThorough understanding of best practices for social listening, measurement and reporting on the performance of persuasion, brand awareness, and direct response digital advertising campaignsExperience building customized dashboards using data visualization software (i.e., Looker Studio, Power BI, Tableau)Deep understanding of Google Analytics, Google Search Console, Google Tag ManagerA bachelor’s degree in Marketing, Public Relations, Computer Science or related fieldSalary Range$175,000 - $200,000 per yearCollected Strategies is an equal opportunity employer. All candidates must be eligible to work in the United States.

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

Interested candidates should send a cover letter and resume to

careers@collectedstrategies.com.

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