Amazon
Sr. Campaign Manager, US Sports Marketing
Amazon, Culver City, California, United States, 90232
Sr. Campaign Manager, US Sports Marketing Job ID: 2657784 | Amazon.com Services LLCThe Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead 360° marketing campaigns and related projects in support of our live sports properties and original unscripted sports programming (docuseries and documentaries). The campaign management team is the operational backbone of Sports Marketing at Amazon, responsible for organizing the team and for bringing innovative marketing campaigns and initiatives to life. This position reports to the Head of Campaign Management and will play a key role in three crucial areas:
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.
Campaign and Creative Operations:
Oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery.Team Operations:
Champion efficiency and innovation within the CM team. Build processes. Implement marketing technology, streamline workflows, and track key metrics to maximize team output. Lead resource management and capacity planning within the Campaign Management and other Sports Marketing verticals.Sports Brand Operations:
Lead the creation and execution of impactful sports brand content. Ensure brand consistency across initiatives and manage content for cross-functional needs. Partner with Creative and Strategy teams to develop and enforce a strong sports brand identity.Key Job Responsibilities
Overall health of 360° campaigns including timeline management and oversight of the creative production budgetAlign the strategy, creative, social and media teams towards common objectives and shared timelinesWork proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing planAct as the main point of contact with internal and external partnersEstablish and own creative asset budgets, including the strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assetsDrive necessary approvals and communicate plans to relevant stakeholdersInvent and simplify appropriate processes and system tooling to ensure on time and on budget delivery, as well as support efficient collaboration, campaign planning, resource tracking and creative review/approvalsAnticipate and mitigate problems as they arise while ensuring updates on progress, relevant delays and budget implications are communicated to stakeholdersRaise the quality bar and foster continual process improvements through routine post mortems and collaborative feedback with cross-functional partnersMentorship and supervisory responsibilities, if and as necessaryBASIC QUALIFICATIONS
8+ years of professional non-internship marketing experienceExperience driving direction and alignment with large cross-functional teams and agency partnersExperience using data and metrics to measure impact and determine improvementsExperience presenting metrics and progress to goal to senior leadershipExperience in creative project management, budget management, and vendor negotiationExperience owning relationships with senior stakeholders and partnersExperience building, executing, driving alignment, and scaling cross-functional marketing programsExperience implementing team processes, and strong understanding of project management software to track process and creative development progressExcellence in written and verbal communicationExperience working in sports marketing and/or sports broadcast marketingPREFERRED QUALIFICATIONS
A passion for sports and deep understanding of the sports marketing and/or sports broadcast marketing landscapeKnowledge of brand development and brand management principlesUnderstanding of digital file and folder management systemsDAM (Digital Asset Management) experience a plusAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.
Campaign and Creative Operations:
Oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery.Team Operations:
Champion efficiency and innovation within the CM team. Build processes. Implement marketing technology, streamline workflows, and track key metrics to maximize team output. Lead resource management and capacity planning within the Campaign Management and other Sports Marketing verticals.Sports Brand Operations:
Lead the creation and execution of impactful sports brand content. Ensure brand consistency across initiatives and manage content for cross-functional needs. Partner with Creative and Strategy teams to develop and enforce a strong sports brand identity.Key Job Responsibilities
Overall health of 360° campaigns including timeline management and oversight of the creative production budgetAlign the strategy, creative, social and media teams towards common objectives and shared timelinesWork proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing planAct as the main point of contact with internal and external partnersEstablish and own creative asset budgets, including the strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assetsDrive necessary approvals and communicate plans to relevant stakeholdersInvent and simplify appropriate processes and system tooling to ensure on time and on budget delivery, as well as support efficient collaboration, campaign planning, resource tracking and creative review/approvalsAnticipate and mitigate problems as they arise while ensuring updates on progress, relevant delays and budget implications are communicated to stakeholdersRaise the quality bar and foster continual process improvements through routine post mortems and collaborative feedback with cross-functional partnersMentorship and supervisory responsibilities, if and as necessaryBASIC QUALIFICATIONS
8+ years of professional non-internship marketing experienceExperience driving direction and alignment with large cross-functional teams and agency partnersExperience using data and metrics to measure impact and determine improvementsExperience presenting metrics and progress to goal to senior leadershipExperience in creative project management, budget management, and vendor negotiationExperience owning relationships with senior stakeholders and partnersExperience building, executing, driving alignment, and scaling cross-functional marketing programsExperience implementing team processes, and strong understanding of project management software to track process and creative development progressExcellence in written and verbal communicationExperience working in sports marketing and/or sports broadcast marketingPREFERRED QUALIFICATIONS
A passion for sports and deep understanding of the sports marketing and/or sports broadcast marketing landscapeKnowledge of brand development and brand management principlesUnderstanding of digital file and folder management systemsDAM (Digital Asset Management) experience a plusAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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