Bristol Myers Squibb
Director, US HCP Marketing, Eliquis
Bristol Myers Squibb, Princeton, New Jersey, us, 08543
Working with Us
If you think you are the right match for the following opportunity, apply after reading the complete description.Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Position:
Director, US HCP Marketing, Eliquis
Location:
Princeton, New Jersey - US
Key Responsibilities
Co-lead development of the professional marketing strategy, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans.Lead the development of all commercial initiatives for community and hospital/institution-based physicians, and organized customers for all indications.Oversee development of messaging market research, and other strategic research projects, and develop specific insights in order to inform strategy.Advance new marketing techniques, strategies and capabilities to extract additional brand growth through segmentation, channel optimization and new or improved technological applications.Lead a team of marketers with some intern or preceptor staff, including coaching, objective setting, and development planning.Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions.Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials.Lead the development of promotional education programs across all indications including oversight of speakers and speaker training.Qualifications & Experience
Desired 10 years pharmaceutical experience with 5-7 years of relevant marketing experience and expertise in biopharma and general marketing fundamentals.Exceptional marketing analytics, insights and problem-solving capability.Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance.Proven ability to lead and develop a team of direct reports.Strong organizational and interpersonal skills, with proven project management experience to drive performance.Acts with a sense of accountability and urgency.Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.US marketing experience and prior sales or sales leadership roles preferred.Understanding of the broader cardiovascular marketplace across the care continuum preferred.On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.#J-18808-Ljbffr
If you think you are the right match for the following opportunity, apply after reading the complete description.Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Position:
Director, US HCP Marketing, Eliquis
Location:
Princeton, New Jersey - US
Key Responsibilities
Co-lead development of the professional marketing strategy, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans.Lead the development of all commercial initiatives for community and hospital/institution-based physicians, and organized customers for all indications.Oversee development of messaging market research, and other strategic research projects, and develop specific insights in order to inform strategy.Advance new marketing techniques, strategies and capabilities to extract additional brand growth through segmentation, channel optimization and new or improved technological applications.Lead a team of marketers with some intern or preceptor staff, including coaching, objective setting, and development planning.Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions.Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials.Lead the development of promotional education programs across all indications including oversight of speakers and speaker training.Qualifications & Experience
Desired 10 years pharmaceutical experience with 5-7 years of relevant marketing experience and expertise in biopharma and general marketing fundamentals.Exceptional marketing analytics, insights and problem-solving capability.Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance.Proven ability to lead and develop a team of direct reports.Strong organizational and interpersonal skills, with proven project management experience to drive performance.Acts with a sense of accountability and urgency.Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.US marketing experience and prior sales or sales leadership roles preferred.Understanding of the broader cardiovascular marketplace across the care continuum preferred.On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.#J-18808-Ljbffr