American Heart Association
Sr. Marketing Analyst
American Heart Association, Dallas, Texas, United States, 75215
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Job InformationAmerican Heart Association Sr. Marketing Analyst Dallas, Texas
OverviewAs we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.We are looking for a
Senior Marketing Analyst
to work in a fast-paced environment, analyzing data to identify opportunities for marketing and revenue growth while working with cross-functional teams to implement and track effective marketing strategies.The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.ResponsibilitiesThe Senior Marketing Analyst will collaborate with executive staff to design analytical dashboard solutions, manage data management applications, analyze campaign results, and assess and recommend emerging social and digital media trends. The senior marketing analyst will also manage the processes and people responsible for accurate digital data collection, prepare PowerPoint presentations, translate business questions into meaningful analytics for stakeholders, creating ad-hoc insights, AB test analyses, lift tests, reporting & visualization. Additionally, this individual will utilize various databases and querying/programming languages to access, manipulate, and present the data and recommended growth marketing strategies.The senior analyst should be analytical, deliberate, strategic, collaborative, and determined. This individual should have a knack for seeing solutions in sprawling data sets, the business mindset to convert insights into strategic opportunities, and excellent communication skills to present growth strategy opportunities to executive leaders.QualificationsConducts advanced data analysis, provides regular updates on trends, and develops growth strategies to ultimately help achieve business, marketing, and revenue objectives.Assists MarComm Leaders in setting clear and consistent objectives and KPIs.Consistently monitors data, evaluates, and provides insights to business and/or campaign leaders.Performs statistical analysis and presents findings to executive leadership, sponsors, and/or internal clients.Writes summary reports that interpret findings using interactive/dynamic dashboards created with tools like Tableau, Looker, and Sprinklr.Serves as SME for current and advanced analytics and presents novel research opportunities based on gaps in achieving targets.Decides and implements goals and methods for acquisition and retention of customers and stakeholders.Creates data-driven business development strategies by applying analyses and communicates results to convey insights into existing or potential strategies.Monitors Key Performance Indicators (KPIs) and collaborates with stakeholders on custom CRM analyses.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Performance and Recognition
– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.Work-Life Harmonization
– The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees, along with 12 paid holidays off each year.Professional Development
– You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin, and physical or cognitive abilities.EOE/Protected Veterans/Persons with DisabilitiesPosted Date
2 days agoRequisition ID
2024-14332Job Category
Marketing, Communications & Public Relations
#J-18808-Ljbffr
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Job InformationAmerican Heart Association Sr. Marketing Analyst Dallas, Texas
OverviewAs we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.We are looking for a
Senior Marketing Analyst
to work in a fast-paced environment, analyzing data to identify opportunities for marketing and revenue growth while working with cross-functional teams to implement and track effective marketing strategies.The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.ResponsibilitiesThe Senior Marketing Analyst will collaborate with executive staff to design analytical dashboard solutions, manage data management applications, analyze campaign results, and assess and recommend emerging social and digital media trends. The senior marketing analyst will also manage the processes and people responsible for accurate digital data collection, prepare PowerPoint presentations, translate business questions into meaningful analytics for stakeholders, creating ad-hoc insights, AB test analyses, lift tests, reporting & visualization. Additionally, this individual will utilize various databases and querying/programming languages to access, manipulate, and present the data and recommended growth marketing strategies.The senior analyst should be analytical, deliberate, strategic, collaborative, and determined. This individual should have a knack for seeing solutions in sprawling data sets, the business mindset to convert insights into strategic opportunities, and excellent communication skills to present growth strategy opportunities to executive leaders.QualificationsConducts advanced data analysis, provides regular updates on trends, and develops growth strategies to ultimately help achieve business, marketing, and revenue objectives.Assists MarComm Leaders in setting clear and consistent objectives and KPIs.Consistently monitors data, evaluates, and provides insights to business and/or campaign leaders.Performs statistical analysis and presents findings to executive leadership, sponsors, and/or internal clients.Writes summary reports that interpret findings using interactive/dynamic dashboards created with tools like Tableau, Looker, and Sprinklr.Serves as SME for current and advanced analytics and presents novel research opportunities based on gaps in achieving targets.Decides and implements goals and methods for acquisition and retention of customers and stakeholders.Creates data-driven business development strategies by applying analyses and communicates results to convey insights into existing or potential strategies.Monitors Key Performance Indicators (KPIs) and collaborates with stakeholders on custom CRM analyses.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Performance and Recognition
– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.Work-Life Harmonization
– The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees, along with 12 paid holidays off each year.Professional Development
– You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin, and physical or cognitive abilities.EOE/Protected Veterans/Persons with DisabilitiesPosted Date
2 days agoRequisition ID
2024-14332Job Category
Marketing, Communications & Public Relations
#J-18808-Ljbffr