Intuit
Group Manager Marketing - Product Marketing/Innovation
Intuit, San Diego, California, United States, 92154
Overview
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.The U.S. Online Accountant Marketing team in Intuit’s Global Business Solutions Group (GBSG) is responsible for growing revenue and market share for our range of online accounting products. This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and innovation with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This leader is responsible for innovation toward in year revenue goals, as well as a key driver for our 3-year plan.We are seeking a highly skilled and innovative Group Marketing Manager - Product Marketing responsible for revolutionizing and delivering our vision of an accountant platform addressing their needs from entire E2E experience, including onboarding clients, workflows, and processes.The ideal candidate will have a proven track record of delivering breakthrough technology and experiences at scale in close partnership with data analytics, market research, product leaders, and senior leadership. You have demonstrated excellence in the core skills of PM, from deep customer empathy, and strong analytical and data skills, to rallying a team and an organization around the most important priorities. You will lead a team of skilled product managers and coach them in the craft of product marketing.If you are passionate about solving customer problems, want to learn from the best and thrive in a role where people, processes, and technology fuel growth and innovation, then we want to hear from you!What you'll bringMinimum of 10 years of experience in product marketing and/or innovationTrack record of listening and working closely with customers & partners to identify opportunities and convert them into inspiring visions, strategies, roadmaps, and priorities.Demonstrated ability to use structured, data-backed approach to prioritize and make decisionsReputation for being passionate about inspiring teams to ship new innovations that also lead to driving big resultsDemonstrated ability to build and lead high-performing teamsExcellent collaboration and communication skills - leading execution across teams, influencing across organizationsDemonstrable technical depth and curiosity in SaaS software developmentUndergraduate degree required; computer science preferable; MBA is a plus; equivalent experience will be consideredHow you will leadConceptualize, identify, and spearhead the biggest opportunities to build a Platform of choice for Accounting firms to run their business and delight our mutual customersLead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelinesLeverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmapsSize new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutionsLeverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomesCreate clear requirements that inspire cross-functional partners to conceptualize and ship awesome experiences where accountants will work effortlessly and seamlessly to delight customersComfort with ambiguity to bring a structured approach to problem-solving, including data and pattern analysis to spot new trendsTurn insights into recommendations for accountant experience and process improvements and efficiency gainsRaise the bar on yourself and your peers by continuously learning and gaining deep customer empathyKeep an outside-in view of the landscape by staying up to date on industry trends and how Intuit can be catalystIdentify the intersection of accountant needs and business opportunityAbility to define monetization opportunities of accelerated adoption while creating new revenue streamsPartner with Sales and other partner teams for ongoing customer and prospect feedback loopDevelop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiationRepresent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teamsDeliverablesWith partnership of product teams, delivery of platform solutions in fiscal year while building solutions for longer termPartner with market research team to validate hypothesis and inform recommendationsBuild positioning foundation to transition to GTM teams for execution upon launchExample Deliverables: Defined value proposition, market sizing and business casesEnable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segmentsLead development of marketing assets (e.g. videos, playbooks, etc) to support the value propositionCoach team of 4 to build pipeline of innovation and link to cohesive product strategy
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Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.The U.S. Online Accountant Marketing team in Intuit’s Global Business Solutions Group (GBSG) is responsible for growing revenue and market share for our range of online accounting products. This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and innovation with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This leader is responsible for innovation toward in year revenue goals, as well as a key driver for our 3-year plan.We are seeking a highly skilled and innovative Group Marketing Manager - Product Marketing responsible for revolutionizing and delivering our vision of an accountant platform addressing their needs from entire E2E experience, including onboarding clients, workflows, and processes.The ideal candidate will have a proven track record of delivering breakthrough technology and experiences at scale in close partnership with data analytics, market research, product leaders, and senior leadership. You have demonstrated excellence in the core skills of PM, from deep customer empathy, and strong analytical and data skills, to rallying a team and an organization around the most important priorities. You will lead a team of skilled product managers and coach them in the craft of product marketing.If you are passionate about solving customer problems, want to learn from the best and thrive in a role where people, processes, and technology fuel growth and innovation, then we want to hear from you!What you'll bringMinimum of 10 years of experience in product marketing and/or innovationTrack record of listening and working closely with customers & partners to identify opportunities and convert them into inspiring visions, strategies, roadmaps, and priorities.Demonstrated ability to use structured, data-backed approach to prioritize and make decisionsReputation for being passionate about inspiring teams to ship new innovations that also lead to driving big resultsDemonstrated ability to build and lead high-performing teamsExcellent collaboration and communication skills - leading execution across teams, influencing across organizationsDemonstrable technical depth and curiosity in SaaS software developmentUndergraduate degree required; computer science preferable; MBA is a plus; equivalent experience will be consideredHow you will leadConceptualize, identify, and spearhead the biggest opportunities to build a Platform of choice for Accounting firms to run their business and delight our mutual customersLead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelinesLeverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmapsSize new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutionsLeverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomesCreate clear requirements that inspire cross-functional partners to conceptualize and ship awesome experiences where accountants will work effortlessly and seamlessly to delight customersComfort with ambiguity to bring a structured approach to problem-solving, including data and pattern analysis to spot new trendsTurn insights into recommendations for accountant experience and process improvements and efficiency gainsRaise the bar on yourself and your peers by continuously learning and gaining deep customer empathyKeep an outside-in view of the landscape by staying up to date on industry trends and how Intuit can be catalystIdentify the intersection of accountant needs and business opportunityAbility to define monetization opportunities of accelerated adoption while creating new revenue streamsPartner with Sales and other partner teams for ongoing customer and prospect feedback loopDevelop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiationRepresent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teamsDeliverablesWith partnership of product teams, delivery of platform solutions in fiscal year while building solutions for longer termPartner with market research team to validate hypothesis and inform recommendationsBuild positioning foundation to transition to GTM teams for execution upon launchExample Deliverables: Defined value proposition, market sizing and business casesEnable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segmentsLead development of marketing assets (e.g. videos, playbooks, etc) to support the value propositionCoach team of 4 to build pipeline of innovation and link to cohesive product strategy
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