Marketing Manager Paid Social Acquisition

Location Boston, Massachusetts, United StatesSalary $55,000 - $90,000 a year (US Dollars)Description At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you.Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.What you’ll do:Define and own the paid media social strategy globallyPartner with paid social stakeholders in establishing a best-in-class approach to paid social: Growth Marketing, Field/ABM Marketing, Comms Messaging SocialOversee the execution of campaigns, including content creation, creative production oversight, in-platform campaign management, and lead flowTransition the company’s paid social campaign management from an agency to in-houseAccountable for key paid media performance metricsApply a data-driven approach and continuously explore opportunities to automate, activate & optimize efficiency/ROAS across paid media channelsPromote a culture of development and learning.Build and develop strong relationships with platform partners (such as LinkedIn & Meta) and develop joint roadmaps to hit targetsEnsure platform hygiene is of a gold standardEnsure content is localized per region as needed (APAC & EMEA)Challenge the assumptions about what good looks like and use data to prove itImprove audience targeting and performanceConsistently identify and test innovative opportunitiesRegularly present performance data/strategy/opportunities to senior stakeholdersWhat we’re looking for:6+ years’ demonstrable hands-on experience on Paid Social (Meta & LinkedIn essential)Experience in social-adjacent digital paid channels such as podcasts, OTT, etc. a bonusExperience in the following tools: Business Manager, Looker/Google Data Studio, Airtable, Emplifi, HubSpot, Salesforce, 6senseProven experience owning budgets exceeding $1m/yr.A strong commercial acumen and results-driven approachStrong analytical, strategic and mathematical skills, along with meticulous attention to detailA motivated self-starter who is ambitious & curious, with a desire to test new ideasStrong interpersonal skills with an ability to work with a variety of styles and personalitiesGreat communication skills and good at expressing reasoning and recommendations both verbally and writtenThrives in a fast-paced environment with a proven track record of being able to multitaskThe annual gross base salary for this position is $125,000 with an annual bonus opportunity.G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years of service and more.We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

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