Siteimprove
Field Marketing Manager
Siteimprove, Minneapolis, Minnesota, United States, 55443
Do you thrive in understanding what marketing campaigns will drive real business results? Are you an analytical whiz with a creative spark and a passion for aligning marketing initiatives with revenue goals? If so, we want you on our team! In this dynamic role, you will be a key contributor behind revenue-generating marketing campaigns and marketing performance visibility. You will collaborate across teams to create data-driven, multi-channel marketing campaigns that align with our target audiences and ideal customer profiles (ICPs). With a focus on driving revenue, you will be responsible for optimizing campaigns, owning our nurture drip campaign program, aligning with sales, and ensuring marketing directly contributes to business growth. If you are ready to deliver measurable results, analyze customer data, and manage multi-channel marketing campaigns, this role is for you!
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.What you will be doing
Revenue-Focused Campaigns:
Execute and manage marketing campaigns that are directly tied to revenue generation.Marketing and Sales Alignment:
Work closely with sales teams to ensure marketing efforts support sales objectives and lead generation. Be a liaison with marketing and sales to ensure campaign success and revenue generation is at the forefront of our department’s focus.Lead Generation & Nurturing:
Create lead generation programs across multiple channels and nurture prospects at each stage of the customer journey. Develop and manage lead scoring models as well as nurture drip campaigns.TOFU, MOFU, BOFU Strategy:
Understand and implement initiatives across the
Top of Funnel (TOFU), Middle of Funnel (MOFU) , and
Bottom of Funnel (BOFU)
to ensure marketing efforts are aligned with customer acquisition and retention goals.Webinar Management:
Lead and manage local and global webinars, ensuring they are aligned with overall marketing strategies and designed to drive engagement and lead generation.Data-Driven Strategy:
Analyze customer data, market trends, and campaign performance to inform strategy. Provide insights to improve campaign effectiveness.Multi-Channel Campaign Development & Execution:
Manage and deliver marketing campaigns across channels (email, social media, webinars, etc.) from concept to completion.Partner Marketing Collaboration & Support:
Work with the Partner department to create and manage partner marketing campaigns, metric performance, and event planning, and be a resource for partner marketing questions with external partners meetings.Collaboration with Internal Teams:
Partner with product, sales, partner, and customer success teams to create marketing assets, such as content and sales enablement tools. Assist event teams with promotional outreach if necessary.Marketing Automation & CRM Management:
Implement and optimize marketing automation tools and CRM platforms to streamline lead generation, segmentation, and nurture campaigns.Performance Reporting:
Create detailed reports that track and analyze campaign performance. Present results, insights, and forecasts to leadership.Customer Journey Mapping:
Understand and map out the entire customer journey, ensuring all marketing touches align with the buyer’s journey and contribute to revenue.What we will require of you
Proven track record in executing end-to-end marketing campaigns.Strong project management, multitasking, and time management skills.A data-driven mindset with a creative approach to problem-solving.Experience with marketing automation, marketing insights, and CRM tools (e.g., Salesforce, Pardot, DreamData, etc.).Excellent communication and collaboration skills to work across teams.Experience managing project timelines and reporting on performance.What we will love about you
Minimum 5+ years of experience in a marketing role or equivalent, preferably in a B2B / Software-as-a-Service (SaaS) technology company with progressive growth or equivalent.Experience managing marketing automation within Pardot or a similar platform.Experience supporting sales teams and driving sales enablement initiatives.Ability to think strategically, define short- and long-term plans, and execute activities on a day-to-day basis.Solid understanding of lead and demand generation and CRM.Proven track record of achieving and exceeding growth targets.Capability to thrive in a matrix organization that is fast-paced, entrepreneurial, and multi-cultural.Analytical tendencies with a natural curiosity to measure, test, analyze, and derive actionable insights and achieve desired results.Ability to communicate well at all levels of an organization via presentation, written, and spoken channels.Proven success managing time and juggling multiple projects in a high-growth environment where priorities change often.In addition, we hope you will appreciate:
Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days.Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.Base pay will depend on the position, individual qualifications, market, and other operational business needs.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.What you will be doing
Revenue-Focused Campaigns:
Execute and manage marketing campaigns that are directly tied to revenue generation.Marketing and Sales Alignment:
Work closely with sales teams to ensure marketing efforts support sales objectives and lead generation. Be a liaison with marketing and sales to ensure campaign success and revenue generation is at the forefront of our department’s focus.Lead Generation & Nurturing:
Create lead generation programs across multiple channels and nurture prospects at each stage of the customer journey. Develop and manage lead scoring models as well as nurture drip campaigns.TOFU, MOFU, BOFU Strategy:
Understand and implement initiatives across the
Top of Funnel (TOFU), Middle of Funnel (MOFU) , and
Bottom of Funnel (BOFU)
to ensure marketing efforts are aligned with customer acquisition and retention goals.Webinar Management:
Lead and manage local and global webinars, ensuring they are aligned with overall marketing strategies and designed to drive engagement and lead generation.Data-Driven Strategy:
Analyze customer data, market trends, and campaign performance to inform strategy. Provide insights to improve campaign effectiveness.Multi-Channel Campaign Development & Execution:
Manage and deliver marketing campaigns across channels (email, social media, webinars, etc.) from concept to completion.Partner Marketing Collaboration & Support:
Work with the Partner department to create and manage partner marketing campaigns, metric performance, and event planning, and be a resource for partner marketing questions with external partners meetings.Collaboration with Internal Teams:
Partner with product, sales, partner, and customer success teams to create marketing assets, such as content and sales enablement tools. Assist event teams with promotional outreach if necessary.Marketing Automation & CRM Management:
Implement and optimize marketing automation tools and CRM platforms to streamline lead generation, segmentation, and nurture campaigns.Performance Reporting:
Create detailed reports that track and analyze campaign performance. Present results, insights, and forecasts to leadership.Customer Journey Mapping:
Understand and map out the entire customer journey, ensuring all marketing touches align with the buyer’s journey and contribute to revenue.What we will require of you
Proven track record in executing end-to-end marketing campaigns.Strong project management, multitasking, and time management skills.A data-driven mindset with a creative approach to problem-solving.Experience with marketing automation, marketing insights, and CRM tools (e.g., Salesforce, Pardot, DreamData, etc.).Excellent communication and collaboration skills to work across teams.Experience managing project timelines and reporting on performance.What we will love about you
Minimum 5+ years of experience in a marketing role or equivalent, preferably in a B2B / Software-as-a-Service (SaaS) technology company with progressive growth or equivalent.Experience managing marketing automation within Pardot or a similar platform.Experience supporting sales teams and driving sales enablement initiatives.Ability to think strategically, define short- and long-term plans, and execute activities on a day-to-day basis.Solid understanding of lead and demand generation and CRM.Proven track record of achieving and exceeding growth targets.Capability to thrive in a matrix organization that is fast-paced, entrepreneurial, and multi-cultural.Analytical tendencies with a natural curiosity to measure, test, analyze, and derive actionable insights and achieve desired results.Ability to communicate well at all levels of an organization via presentation, written, and spoken channels.Proven success managing time and juggling multiple projects in a high-growth environment where priorities change often.In addition, we hope you will appreciate:
Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days.Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.Base pay will depend on the position, individual qualifications, market, and other operational business needs.
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