Marketo, an Adobe Company
Product Marketing Strategy Senior Associate
Marketo, an Adobe Company, Wilmington, Delaware, us, 19894
The Ink Product Marketing Strategy Senior Associatein the Ink Products & Segments (Mass) Team will lead innovation and execute on small business credit card product strategy and development, with a focus on identifying and implementing new, highly marketable value streams that differentiate the Ink suite of credit cards. This position sits within the Chase Branded Cards organization of Card Services, a key business within Chase’s Consumer & Community Banking group.
Is this the role you are looking for If so read on for more details, and make sure to apply today.As a Product Marketing Strategy Senior Associate within the Ink Products & Segments (Mass) Team, you will lead innovation and execute on small business credit card product strategy and development. You will focus on identifying and implementing new, highly marketable value streams that differentiate the Ink suite of credit cards. You will be responsible for identifying, evaluating, and implementing features and benefits that attract prospective cardholders and increase existing customer engagement and satisfaction.
Job Responsibilities:
Empathize with small business owners and understand the unique needs of this segment
Review and understand insights to lead change for small business card holders, using a data-driven approach
Keep pulse on the external ecosystem to help drive the product strategy
Help to plan and drive any enhancements, optimizations and/or refreshes in this customer segment
Collaborate with other internal stakeholders (i.e., Corporate Functions, Acquisitions, Business Development, Rewards & Benefits, Market Research/Insights, Competitive Intelligence, Analytics, and Finance) to evaluate opportunities, identify gaps, and implement solutions
Required Qualifications, Capabilities, and Skills:
Bachelor's Degree
Experience working with data analytics
Strategic thinking and creative problem-solving skills
Ability to tell a story from large sets of data in order to influence decision making
Strong collaboration, communication, relationship, and project management skills, along with an attention to detail
Preferred Qualifications, Capabilities, and Skills:
Previous experience at a financial institution
Understanding of the key pieces of a Profit and Loss (P&L) statement
Ability to lead and influence large teams of cross-functional internal stakeholders to lead business results
Committed to designing experiences with a customer-first mindset
Possess excellent senior-level communication skills, both written and oral
Consulting Experience
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Is this the role you are looking for If so read on for more details, and make sure to apply today.As a Product Marketing Strategy Senior Associate within the Ink Products & Segments (Mass) Team, you will lead innovation and execute on small business credit card product strategy and development. You will focus on identifying and implementing new, highly marketable value streams that differentiate the Ink suite of credit cards. You will be responsible for identifying, evaluating, and implementing features and benefits that attract prospective cardholders and increase existing customer engagement and satisfaction.
Job Responsibilities:
Empathize with small business owners and understand the unique needs of this segment
Review and understand insights to lead change for small business card holders, using a data-driven approach
Keep pulse on the external ecosystem to help drive the product strategy
Help to plan and drive any enhancements, optimizations and/or refreshes in this customer segment
Collaborate with other internal stakeholders (i.e., Corporate Functions, Acquisitions, Business Development, Rewards & Benefits, Market Research/Insights, Competitive Intelligence, Analytics, and Finance) to evaluate opportunities, identify gaps, and implement solutions
Required Qualifications, Capabilities, and Skills:
Bachelor's Degree
Experience working with data analytics
Strategic thinking and creative problem-solving skills
Ability to tell a story from large sets of data in order to influence decision making
Strong collaboration, communication, relationship, and project management skills, along with an attention to detail
Preferred Qualifications, Capabilities, and Skills:
Previous experience at a financial institution
Understanding of the key pieces of a Profit and Loss (P&L) statement
Ability to lead and influence large teams of cross-functional internal stakeholders to lead business results
Committed to designing experiences with a customer-first mindset
Possess excellent senior-level communication skills, both written and oral
Consulting Experience
#J-18808-Ljbffr