REDW LLC
Marketing Director
REDW LLC, Oregon, Illinois, United States, 61061
Tuesday, September 24, 2024
Ensure you read the information regarding this opportunity thoroughly before making an application.REDW LLC, one of the Southwest’s largest and fastest growing certified public accounting and business advisory firms, with offices in New Mexico, Arizona, Oregon, and Oklahoma, is excited to have been awarded
Top Workplace 2023, 2022 and 2021
honors for both the state of Arizona and the state of New Mexico.The Marketing Director leads a small team of marketing professionals and plays a pivotal role in shaping REDW's brand identity, generating demand for our services, and expanding our market presence and brand.This position will oversee the development and execution of integrated marketing strategies, ensuring alignment with REDW's growth goals across various service lines, including financial services, wealth management, cybersecurity, business valuation, and more. As the leader of a high-performing team, you’ll play a pivotal role in shaping REDW’s marketing approach, building demand, and enhancing revenue.The ideal candidate has a deep understanding of brand management, digital marketing, and content strategy, preferably with some experience in the financial sphere, along with a proven ability to lead teams and execute successful campaigns in a competitive market.RESPONSIBILITIESDevelop and execute a comprehensive marketing strategy that aligns with REDW’s business goals, focusing on brand growth, client acquisition, and revenue generation.Strategically position REDW's services in a competitive market landscape to increase market share and client acquisition.Lead the marketing effort in developing and executing go-to-market strategies for both new and existing services.Lead, build and mentor a small team of high-performing marketing professionals, fostering a culture of excellence and collaboration.Manage social media strategy, ensuring growth in follower engagement, lead generation, and consistent brand messaging across all platforms.Build and drive REDW's brand presence and reputation through strategic communications, thought leadership, and public relations efforts.Promote innovation, collaboration, and continuous improvement within the marketing team.Develop and execute corporate communication strategies to enhance the company’s reputation and brand image.Collaborate with your team to create multi-channel campaigns to drive pipeline growth and achieve revenue targets.Implement revenue marketing strategies that support high velocity growth.Collaborate with sales, leadership, and service line leaders to ensure marketing efforts are aligned with revenue goals.Plan and execute events, including trade shows and conferences. Ensure our firm-sponsored events are well-organized and deliver a high return on investment (ROI).Oversee the development of all our service-line positioning, messaging, and go-to-market strategies for multiple categories, including financial, wealth management, cyber-security, technology, business valuation, and human resources.Define and understand our ideal client profiles while ensuring consistent and compelling narratives that resonate with target audiences.Drive market research and competitive analysis to influence and develop a multi-year product and business strategy.Establish and manage the marketing budget, ensuring efficient allocation of resources.Oversee external marketing vendor relationships to ensure there is streamlined communication across all teams to deliver quality services/products to clients.Track and analyze key performance metrics for all marketing activities. Provide quarterly reports to senior management, outlining successes, areas for improvement, and recommendations for future strategies.QUALIFICATIONSBachelor’s Degree in Marketing, Business Administration, or related field.8+ years of experience in Marketing roles, with a minimum of 4 years in a leadership role.Demonstrated track record of success in strategic marketing, digital marketing, and corporate communication.Proven experience managing cross-functional marketing team members, with expertise in MarCom, Marketing Operations, Digital, Branding, and Content.PREFERREDExperience in professional services firm and accounting industry.REDW is proud of our commitment to equal pay for equal work. The potential annualized pay range for this position is $160,000 to $190,000. We make compensation offers within the range based on a range of individual factors, including but not limited to location, skills, experience, training, licensure and certifications, business needs, and applicable employment laws.Benefits Highlights:Competitive Benefits Package -
Our competitive benefits package includes Medical, Dental, Vision, HSA, FSA, Disability Insurance, Life and AD&D Insurance, Supplemental coverage, and 401(k) with employer match.Employee Wellness -
We care about overall employee wellness, offering monthly reimbursements for expenses like gym memberships, training programs, health apps, and more.Time Off -
On top of PTO and paid sick time, REDW observes ten (10) paid holidays each year and offers our team members two floating holidays chosen by your department.Exclusive Perks -
Our Access Perks program helps team members maximize budgets with exclusive perks for travel, shopping, and more, offering thousands of discounts with travel and entertainment providers.Professional Development -
We pride ourselves on our entrepreneurial spirit at REDW and so are big fans of learning and development.Remote Worker Allowance -
Along with providing essential technology needs, we help equip remote team members to succeed with an annual $150 work-from-home allowance for key gear in their home offices.Credentialing & Licensure -
Credentialing support, licensing exam bonuses, and longevity awards.As an equal opportunity employer, REDW actively fosters a diverse and inclusive workplace. We encourage all qualified candidates to apply, as we believe that diversity of perspectives and backgrounds leads to further innovation and success.REDW is committed to providing reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or to participate in our recruiting process, please send us an email at people-operations@redw.com.
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Ensure you read the information regarding this opportunity thoroughly before making an application.REDW LLC, one of the Southwest’s largest and fastest growing certified public accounting and business advisory firms, with offices in New Mexico, Arizona, Oregon, and Oklahoma, is excited to have been awarded
Top Workplace 2023, 2022 and 2021
honors for both the state of Arizona and the state of New Mexico.The Marketing Director leads a small team of marketing professionals and plays a pivotal role in shaping REDW's brand identity, generating demand for our services, and expanding our market presence and brand.This position will oversee the development and execution of integrated marketing strategies, ensuring alignment with REDW's growth goals across various service lines, including financial services, wealth management, cybersecurity, business valuation, and more. As the leader of a high-performing team, you’ll play a pivotal role in shaping REDW’s marketing approach, building demand, and enhancing revenue.The ideal candidate has a deep understanding of brand management, digital marketing, and content strategy, preferably with some experience in the financial sphere, along with a proven ability to lead teams and execute successful campaigns in a competitive market.RESPONSIBILITIESDevelop and execute a comprehensive marketing strategy that aligns with REDW’s business goals, focusing on brand growth, client acquisition, and revenue generation.Strategically position REDW's services in a competitive market landscape to increase market share and client acquisition.Lead the marketing effort in developing and executing go-to-market strategies for both new and existing services.Lead, build and mentor a small team of high-performing marketing professionals, fostering a culture of excellence and collaboration.Manage social media strategy, ensuring growth in follower engagement, lead generation, and consistent brand messaging across all platforms.Build and drive REDW's brand presence and reputation through strategic communications, thought leadership, and public relations efforts.Promote innovation, collaboration, and continuous improvement within the marketing team.Develop and execute corporate communication strategies to enhance the company’s reputation and brand image.Collaborate with your team to create multi-channel campaigns to drive pipeline growth and achieve revenue targets.Implement revenue marketing strategies that support high velocity growth.Collaborate with sales, leadership, and service line leaders to ensure marketing efforts are aligned with revenue goals.Plan and execute events, including trade shows and conferences. Ensure our firm-sponsored events are well-organized and deliver a high return on investment (ROI).Oversee the development of all our service-line positioning, messaging, and go-to-market strategies for multiple categories, including financial, wealth management, cyber-security, technology, business valuation, and human resources.Define and understand our ideal client profiles while ensuring consistent and compelling narratives that resonate with target audiences.Drive market research and competitive analysis to influence and develop a multi-year product and business strategy.Establish and manage the marketing budget, ensuring efficient allocation of resources.Oversee external marketing vendor relationships to ensure there is streamlined communication across all teams to deliver quality services/products to clients.Track and analyze key performance metrics for all marketing activities. Provide quarterly reports to senior management, outlining successes, areas for improvement, and recommendations for future strategies.QUALIFICATIONSBachelor’s Degree in Marketing, Business Administration, or related field.8+ years of experience in Marketing roles, with a minimum of 4 years in a leadership role.Demonstrated track record of success in strategic marketing, digital marketing, and corporate communication.Proven experience managing cross-functional marketing team members, with expertise in MarCom, Marketing Operations, Digital, Branding, and Content.PREFERREDExperience in professional services firm and accounting industry.REDW is proud of our commitment to equal pay for equal work. The potential annualized pay range for this position is $160,000 to $190,000. We make compensation offers within the range based on a range of individual factors, including but not limited to location, skills, experience, training, licensure and certifications, business needs, and applicable employment laws.Benefits Highlights:Competitive Benefits Package -
Our competitive benefits package includes Medical, Dental, Vision, HSA, FSA, Disability Insurance, Life and AD&D Insurance, Supplemental coverage, and 401(k) with employer match.Employee Wellness -
We care about overall employee wellness, offering monthly reimbursements for expenses like gym memberships, training programs, health apps, and more.Time Off -
On top of PTO and paid sick time, REDW observes ten (10) paid holidays each year and offers our team members two floating holidays chosen by your department.Exclusive Perks -
Our Access Perks program helps team members maximize budgets with exclusive perks for travel, shopping, and more, offering thousands of discounts with travel and entertainment providers.Professional Development -
We pride ourselves on our entrepreneurial spirit at REDW and so are big fans of learning and development.Remote Worker Allowance -
Along with providing essential technology needs, we help equip remote team members to succeed with an annual $150 work-from-home allowance for key gear in their home offices.Credentialing & Licensure -
Credentialing support, licensing exam bonuses, and longevity awards.As an equal opportunity employer, REDW actively fosters a diverse and inclusive workplace. We encourage all qualified candidates to apply, as we believe that diversity of perspectives and backgrounds leads to further innovation and success.REDW is committed to providing reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or to participate in our recruiting process, please send us an email at people-operations@redw.com.
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