Tbwa Chiat/Day Inc
Performance Marketing & Content Manager
Tbwa Chiat/Day Inc, New York, New York, us, 10261
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified BCorp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
Are you the right candidate for this opportunity Make sure to read the full description below.About the role:This role will report to the Head of Marketing, Jukebox. This is a full-time hybrid role based out of New York City, NY. The anticipated base compensation for this role will be $80,000-$100,000. Compensation will be commensurate with the candidate’s experience and local market rates.What you'll do:Collaborate closely with the performance marketing team to align on account needs, creative insights, and campaign priorities.Generate and edit creative assets (image & video) independently, and consistently on a daily and weekly basis.Create strong, action-oriented CTAs that encourage user engagement and drive conversions.Develop a variety of content formats.Stay updated on industry trends, competitor strategies, and audience behavior to inform content creation.Use insights to tailor content that resonates with target demographics.Maintain and organize marketing materials and creative assets.Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting.Possess the ability to understand and navigate regulatory guidelines for scriptwriting, serving as the go-to expert for regulatory checks and external copy approvals.Utilize Monday (project management software) to track campaign status, ensuring projects are progressing smoothly and are aligned with broader team objectives.Help redefine the content strategy for digital creative across performance marketing ads (Instagram, Facebook, TikTok, Pinterest, YouTube).Provide strategic guidance on creative direction, leveraging channel and placement expertise.Partner with the performance marketing team to:
Execute A/B tests for performance creatives across various ad platforms to determine winning creative.Analyze and offer detailed commentary on the performance of creatives, highlighting successful elements and emerging competitor trends.
Participate actively in creative brainstorms and broader brand creative meetings.Develop insights and analysis of creative performance across platforms, and use insights to inform future creative decisions.Communicate cross-functionally and with upper management on creative projects and results.About you:Bachelor’s Degree (ideally in Marketing, Advertising, Art, or related field).3+ years of experience in creative strategy and content for DTC products.Proven experience in content creation for digital marketing, particularly in paid advertising.Strong writing and editing skills with an eye for detail.Proficiency in design tools (e.g., Adobe Creative Suite, Canva, Figma) and understanding of video editing.Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights) for measuring ad performance.Adept at managing multiple projects and delivering projects on time.Brand affinity for Jukebox and ability to harness brand voice, look, and feel across creative assets.Interest in health & wellness, personal care, and/or eCommerce industries.Experience working in the consumer products industry is highly preferred.You can accomplish your work without perfect resources, are innovative and work in a timely manner.You have high standards, take ownership and pride in your work, and are invested in the outcome.You proactively help others, stay positive, and have a sense of humor.We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!Diversity, Equity & Inclusion @ Squatch:We firmly believe that Team Squatch is a place for everyone and we’re proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
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Are you the right candidate for this opportunity Make sure to read the full description below.About the role:This role will report to the Head of Marketing, Jukebox. This is a full-time hybrid role based out of New York City, NY. The anticipated base compensation for this role will be $80,000-$100,000. Compensation will be commensurate with the candidate’s experience and local market rates.What you'll do:Collaborate closely with the performance marketing team to align on account needs, creative insights, and campaign priorities.Generate and edit creative assets (image & video) independently, and consistently on a daily and weekly basis.Create strong, action-oriented CTAs that encourage user engagement and drive conversions.Develop a variety of content formats.Stay updated on industry trends, competitor strategies, and audience behavior to inform content creation.Use insights to tailor content that resonates with target demographics.Maintain and organize marketing materials and creative assets.Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting.Possess the ability to understand and navigate regulatory guidelines for scriptwriting, serving as the go-to expert for regulatory checks and external copy approvals.Utilize Monday (project management software) to track campaign status, ensuring projects are progressing smoothly and are aligned with broader team objectives.Help redefine the content strategy for digital creative across performance marketing ads (Instagram, Facebook, TikTok, Pinterest, YouTube).Provide strategic guidance on creative direction, leveraging channel and placement expertise.Partner with the performance marketing team to:
Execute A/B tests for performance creatives across various ad platforms to determine winning creative.Analyze and offer detailed commentary on the performance of creatives, highlighting successful elements and emerging competitor trends.
Participate actively in creative brainstorms and broader brand creative meetings.Develop insights and analysis of creative performance across platforms, and use insights to inform future creative decisions.Communicate cross-functionally and with upper management on creative projects and results.About you:Bachelor’s Degree (ideally in Marketing, Advertising, Art, or related field).3+ years of experience in creative strategy and content for DTC products.Proven experience in content creation for digital marketing, particularly in paid advertising.Strong writing and editing skills with an eye for detail.Proficiency in design tools (e.g., Adobe Creative Suite, Canva, Figma) and understanding of video editing.Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights) for measuring ad performance.Adept at managing multiple projects and delivering projects on time.Brand affinity for Jukebox and ability to harness brand voice, look, and feel across creative assets.Interest in health & wellness, personal care, and/or eCommerce industries.Experience working in the consumer products industry is highly preferred.You can accomplish your work without perfect resources, are innovative and work in a timely manner.You have high standards, take ownership and pride in your work, and are invested in the outcome.You proactively help others, stay positive, and have a sense of humor.We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!Diversity, Equity & Inclusion @ Squatch:We firmly believe that Team Squatch is a place for everyone and we’re proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
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