Loews Hotels
Area Director of Public Relations
Loews Hotels, Atlanta, Georgia, United States, 30383
Area Director of Public RelationsSituated in the epicenter of Midtown,
Loews Atlanta Hotel
is walking distance to some of the best attractions in the city. Welcome to Atlanta's Most Vibrant Neighborhood. With spectacular views, beautiful rooms and an ideal location this property is a modern-age Southern charmer.The Area Director of Public Relations primary focus is to develop and implement strategic public relations plan for the hotels, generate and maximize relevant media exposure for the properties on a local, regional, and national level, effectively implement, pitch related Loews Hotels Brand programs to local media, act as liaison between the hotels and the community oversee internal communications as well as social media. This position will support Loews Atlanta Hotel and Loews Vanderbilt Hotel.Essential Functions and ResponsibilitiesDevelop and execute PR and social media strategies for the hotels, keeping the hotels positioning and brand top of mind
Be the creator and gatekeeper of all copy and content for the hotels they oversee
Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotels
Promote Good Neighbor promotions or events
Develop and maintain hotels media materials and press areas of the Loews Hotels Web site
Distribute media releases for each hotels key markets on both national and local level
Keep abreast of consumer and trade media interests in order to better capitalize on publicity opportunities.
Maintain strong media relations with local and regional journalists and pitch hotels efforts
Create media personalities within the hotels staff i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel. Train staff as needed to appear on camera or be interviewed
Participate with local CVBs to stay current on destination promotional efforts, and host journalist requests when appropriate
Develop relationships with organizations and businesses within key markets that support and enhance PR efforts
Liaise with onsite contacts about media visits and requests
Manage all media inquiries, press visits and onsite productions
Monitor all forms of media (TV, radio, online and print), report on media mentions and share best media coverage
Responsible for media relations in the event of a crisis at the hotel. Prepare and keep crisis plan current.
Become an advocate of the company by nurturing relationships with key influencers in the community and work with local PR efforts to maximize reach
Develop monthly reports in a timely efficient manner
Regular attendance in conformance with standards
May be required to work varying schedules to reflect business needs
Required to attend all training sessions and meetings
Supportive Functions and ResponsibilitiesWork with marketing on partnerships with a newsworthy focus and which fall under hotels positioning and brand strategy
Other duties as assigned
QualificationsRequired:Excellent written and oral communications skills
Minimum of six plus years in public relations with a lifestyle or hospitality brand or a PR agency
Self-starter with strong organizational and leadership skills
Creativity!
College Degree
Must be able to meet the demands of client events to include presence at numerous food and beverage functions taking place throughout the day
Excels in fast paced work environment
Able to work flexible schedule including some weekends and holidays
Preferred:Knowledge of Hotel and Food & Beverage operations
General Knowledge of all Hotel departments
Loews Atlanta Hotel
is walking distance to some of the best attractions in the city. Welcome to Atlanta's Most Vibrant Neighborhood. With spectacular views, beautiful rooms and an ideal location this property is a modern-age Southern charmer.The Area Director of Public Relations primary focus is to develop and implement strategic public relations plan for the hotels, generate and maximize relevant media exposure for the properties on a local, regional, and national level, effectively implement, pitch related Loews Hotels Brand programs to local media, act as liaison between the hotels and the community oversee internal communications as well as social media. This position will support Loews Atlanta Hotel and Loews Vanderbilt Hotel.Essential Functions and ResponsibilitiesDevelop and execute PR and social media strategies for the hotels, keeping the hotels positioning and brand top of mind
Be the creator and gatekeeper of all copy and content for the hotels they oversee
Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotels
Promote Good Neighbor promotions or events
Develop and maintain hotels media materials and press areas of the Loews Hotels Web site
Distribute media releases for each hotels key markets on both national and local level
Keep abreast of consumer and trade media interests in order to better capitalize on publicity opportunities.
Maintain strong media relations with local and regional journalists and pitch hotels efforts
Create media personalities within the hotels staff i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel. Train staff as needed to appear on camera or be interviewed
Participate with local CVBs to stay current on destination promotional efforts, and host journalist requests when appropriate
Develop relationships with organizations and businesses within key markets that support and enhance PR efforts
Liaise with onsite contacts about media visits and requests
Manage all media inquiries, press visits and onsite productions
Monitor all forms of media (TV, radio, online and print), report on media mentions and share best media coverage
Responsible for media relations in the event of a crisis at the hotel. Prepare and keep crisis plan current.
Become an advocate of the company by nurturing relationships with key influencers in the community and work with local PR efforts to maximize reach
Develop monthly reports in a timely efficient manner
Regular attendance in conformance with standards
May be required to work varying schedules to reflect business needs
Required to attend all training sessions and meetings
Supportive Functions and ResponsibilitiesWork with marketing on partnerships with a newsworthy focus and which fall under hotels positioning and brand strategy
Other duties as assigned
QualificationsRequired:Excellent written and oral communications skills
Minimum of six plus years in public relations with a lifestyle or hospitality brand or a PR agency
Self-starter with strong organizational and leadership skills
Creativity!
College Degree
Must be able to meet the demands of client events to include presence at numerous food and beverage functions taking place throughout the day
Excels in fast paced work environment
Able to work flexible schedule including some weekends and holidays
Preferred:Knowledge of Hotel and Food & Beverage operations
General Knowledge of all Hotel departments