Red Bull Gruppe
Brand Marketing Manager
Red Bull Gruppe, Houston, Texas, United States, 77246
The Brand Marketing Manager (BMM) leads regional marketing efforts to drive sales & product consumption, win new consumers, and build brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by consumer & product insights and coaching their teams of specialists towards best-in-class execution.
Increase your chances of an interview by reading the following overview of this role before making an application.Responsibilities Areas that play to your strengths:Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives & local ATL campaign spend.Build & lead a local ‘360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice.Leverage national programming to drive sales in regional retail accounts.Create custom retail programming in collaboration with Key Accounts and Product Marketing teams when necessary.Oversee regional sampling & collegiate marketing programs that engage current and next generation consumers.Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives.Ensure all local brand/beverage efforts are executed in line with national/global strategy and guidelines.Develop appropriate and measurable marketing objectives for the region.Develop & execute event barters and other custom programs in partnership with Sales teams.Leverage insights to influence & support the dollar allocation and strategic focus of POS plans.Lead all regional product launches, building & developing cross-functional plans within the region.Closely manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region.Develop a thorough understanding of the Consumer Collecting program, team dynamics, and sampling goals.Oversee regional execution of Student Marketeer program, ensuring we meet can goals, effectively use hours, and deliver excellent campus plans.Hire & onboard and/or get to know your team of specialists.Provide consistent & timely coaching, build targets & development plans, and establish team routines & ways of working.Interview candidates for part-time workforce and provide feedback to your specialists, equipping them with information to make sound hiring decisions.Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example.Qualifications
Project management experience delivering projects from ideation to execution.Experience presenting and facilitating trainings and meetings.Success in collaborative and creative environments.Collegiate marketing and sampling experience a plus.Travel 30-40%.Permanent position.Benefits eligible.Location Houston, Texas, United StatesJoin the Team In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
#J-18808-Ljbffr
Increase your chances of an interview by reading the following overview of this role before making an application.Responsibilities Areas that play to your strengths:Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives & local ATL campaign spend.Build & lead a local ‘360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice.Leverage national programming to drive sales in regional retail accounts.Create custom retail programming in collaboration with Key Accounts and Product Marketing teams when necessary.Oversee regional sampling & collegiate marketing programs that engage current and next generation consumers.Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives.Ensure all local brand/beverage efforts are executed in line with national/global strategy and guidelines.Develop appropriate and measurable marketing objectives for the region.Develop & execute event barters and other custom programs in partnership with Sales teams.Leverage insights to influence & support the dollar allocation and strategic focus of POS plans.Lead all regional product launches, building & developing cross-functional plans within the region.Closely manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region.Develop a thorough understanding of the Consumer Collecting program, team dynamics, and sampling goals.Oversee regional execution of Student Marketeer program, ensuring we meet can goals, effectively use hours, and deliver excellent campus plans.Hire & onboard and/or get to know your team of specialists.Provide consistent & timely coaching, build targets & development plans, and establish team routines & ways of working.Interview candidates for part-time workforce and provide feedback to your specialists, equipping them with information to make sound hiring decisions.Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example.Qualifications
Project management experience delivering projects from ideation to execution.Experience presenting and facilitating trainings and meetings.Success in collaborative and creative environments.Collegiate marketing and sampling experience a plus.Travel 30-40%.Permanent position.Benefits eligible.Location Houston, Texas, United StatesJoin the Team In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
#J-18808-Ljbffr