Gap Inc.
Manager, CRM Marketing
Gap Inc., San Francisco, California, United States, 94199
About the RoleOld Navy is seeking a dynamic and strategic CRM enthusiast to join our Marketing team. This role will be pivotal in: 1) leading testing initiatives 2) driving segmentation strategies, 3) supporting change management and execution. This role will serve as the primary testing & reporting liaison to cross functional internal teams + external vendors as well as acting as the marketing lead for our e-commerce testing POD. This position is instrumental in ensuring that we are providing the most relevant and performant experiences to our customers across all owned channels - Site, App, Email, SMS. What You'll DoTesting:
Lead testing direction (creative, segmentation, experience, tech, etc) for owned marketing channels, with a primary focus on site & app and additional support for email. Analyze results to make data-driven recommendations for continuous improvement in service of engagement, demand, and customer experience.Segmentation:
Lead the development and implementation of segmentation strategies to optimize customer targeting and personalization efforts.Reporting & Analytics:
Ensure accurate and timely reporting of campaign performance metrics to internal stakeholders. Serve as the main point of contact for external reporting vendors.E-commerce POD:
Act as the marketing lead within the e-commerce POD, collaborating closely with cross-functional teams to drive cohesive and effective marketing strategies.Change Management:
Oversee the management and execution of the marketing calendar for site & app, plus additional ad-hoc support as necessary (pre-season and in-season)Who You AreMinimum of 5 years of experience in CRM marketing, preferably within the retail industry.Strong analytical skills with the ability to interpret data and generate actionable insights (Adobe reporting proficiency is a plus)Outstanding written and verbal communication skills - ability to effectively organize and share information.Must have excellent attention to detail and a sense of urgency.Ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.Experience with CRM vendors (Salesforce, Merkle, DaVinci, etc) a plus.
Lead testing direction (creative, segmentation, experience, tech, etc) for owned marketing channels, with a primary focus on site & app and additional support for email. Analyze results to make data-driven recommendations for continuous improvement in service of engagement, demand, and customer experience.Segmentation:
Lead the development and implementation of segmentation strategies to optimize customer targeting and personalization efforts.Reporting & Analytics:
Ensure accurate and timely reporting of campaign performance metrics to internal stakeholders. Serve as the main point of contact for external reporting vendors.E-commerce POD:
Act as the marketing lead within the e-commerce POD, collaborating closely with cross-functional teams to drive cohesive and effective marketing strategies.Change Management:
Oversee the management and execution of the marketing calendar for site & app, plus additional ad-hoc support as necessary (pre-season and in-season)Who You AreMinimum of 5 years of experience in CRM marketing, preferably within the retail industry.Strong analytical skills with the ability to interpret data and generate actionable insights (Adobe reporting proficiency is a plus)Outstanding written and verbal communication skills - ability to effectively organize and share information.Must have excellent attention to detail and a sense of urgency.Ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.Experience with CRM vendors (Salesforce, Merkle, DaVinci, etc) a plus.