Allison Worldwide
Senior Vice President, Integrated Marketing
Allison Worldwide, New York, New York, us, 10261
About Us
We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us.
At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.
We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to Allison.
Overview
We are seeking a
Senior Vice President
for our Integrated Marketing team. The ideal applicant is skilled at bringing together multiple and multi-disciplinary campaign elements to create compelling programming for our exciting clients. The function requires 12+ years' of experience in-house or at an agency with a proven track record of success.
The SVP will be a leading voice in championing innovative and results-oriented marketing solutions that are tailored by channels, burnishing the agency's reputation as a creative marketing partner. They will play a pivotal role in account planning when a client seeks work involving multiple agency stakeholders.
This person will have the proven ability to take a project from messaging to positioning to programming with a holistic view of all the pieces that can be added to the mix - branding/identity, messaging, channel planning, sales materials, internal communications, paid media, website and social, etc. This is a fundamental position with a focus on integration, strategy, creativity, and revenue generation. This person will be embedded on our largest integrated accounts, contribute to other accounts as needed, and drive programming and represent our integrated vision to both existing and prospective clients.
Responsibilities
Deep believer in the philosophy of integrated solutions driving activity among a client's most valuable customers and communitiesWork with account teams to understand client needs and determine effective and profitable campaign solutionsSenior counsel lead on integrated client engagements, translating a strategic vision into a coordinated and actionable online/offline marketing program; remain active on the businessA consistent contributor in pitches and a primary collaborator across agency disciplines (PR, brand strategy, social/digital, content, creative, research and measurement)A voracious appetite to scour emerging platforms, and a defined POV across the myriad of established channels: from digital to social, influencer to traditionalConstantly monitoring the impact of each channel against client KPIsAccountable to financials of projects from scopes to budget tracking, monthly utilization of resources and revenue and closingConsistently looking for opportunities to grow business organically through the upselling of additional agency servicesEvangelize Allison and Marketing Innovation Team's value propositions internally and externally via proactive networkingContribute to agency thought leadership on content and integrated communicationsA mentor to entire account management team of all levelsQualifications
A client-facing marketer with vice president level of experience; and one who has delved deeply into the digital MarCom world with great successPassion for advertising, marketing, social media, influencer marketing, content marketing, public relations/communications or other related disciplinePrior senior-level management experience with direct reports necessaryMust be able to work under pressure and a fast-paced environmentHeavy experience and solid understanding of best practices in social, paid media, influencer marketing and content campaigns; emphasis in a single specialty area is okayKnows how to find consumer insights from both quant and qualitative sources leading to breakthrough campaign ideasExperience in campaigns that drive results across the entire customer journeyEnthusiastic, thorough and hardworking, can-do attitude and an entrepreneurial spirit that will do whatever it takes to deliverStrong understanding of accounting and business practices as they pertain to forecasting, revenue planning and resourcingConsummate professional, well-organized and great attention to detailSelf-starter, goal-oriented, quick studyBenefits
Benefits + Perks
Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeksComprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)Four-week sabbatical every five years of employmentExceptional parental leave benefitsGlobal mentorship and networking programsMonthly cell phone reimbursement401k savings and employee stock purchase planVolunteer hours (20 hours annually) for designated non-profit partner and personal choiceGlobally driven DEI initiatives (Employee Advocacy Groups, DEI committee)Career growth opportunities, such as Allison University (multi-day customized trainings for each level)
At Allison, We're different by design.
Our founding vision was to create a positive and entrepreneurial environment where talented people thrive - and creativity-killing bureaucracy... doesn't.
We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $155k-$215k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.
#LI-KG1
#executive
We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us.
At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.
We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to Allison.
Overview
We are seeking a
Senior Vice President
for our Integrated Marketing team. The ideal applicant is skilled at bringing together multiple and multi-disciplinary campaign elements to create compelling programming for our exciting clients. The function requires 12+ years' of experience in-house or at an agency with a proven track record of success.
The SVP will be a leading voice in championing innovative and results-oriented marketing solutions that are tailored by channels, burnishing the agency's reputation as a creative marketing partner. They will play a pivotal role in account planning when a client seeks work involving multiple agency stakeholders.
This person will have the proven ability to take a project from messaging to positioning to programming with a holistic view of all the pieces that can be added to the mix - branding/identity, messaging, channel planning, sales materials, internal communications, paid media, website and social, etc. This is a fundamental position with a focus on integration, strategy, creativity, and revenue generation. This person will be embedded on our largest integrated accounts, contribute to other accounts as needed, and drive programming and represent our integrated vision to both existing and prospective clients.
Responsibilities
Deep believer in the philosophy of integrated solutions driving activity among a client's most valuable customers and communitiesWork with account teams to understand client needs and determine effective and profitable campaign solutionsSenior counsel lead on integrated client engagements, translating a strategic vision into a coordinated and actionable online/offline marketing program; remain active on the businessA consistent contributor in pitches and a primary collaborator across agency disciplines (PR, brand strategy, social/digital, content, creative, research and measurement)A voracious appetite to scour emerging platforms, and a defined POV across the myriad of established channels: from digital to social, influencer to traditionalConstantly monitoring the impact of each channel against client KPIsAccountable to financials of projects from scopes to budget tracking, monthly utilization of resources and revenue and closingConsistently looking for opportunities to grow business organically through the upselling of additional agency servicesEvangelize Allison and Marketing Innovation Team's value propositions internally and externally via proactive networkingContribute to agency thought leadership on content and integrated communicationsA mentor to entire account management team of all levelsQualifications
A client-facing marketer with vice president level of experience; and one who has delved deeply into the digital MarCom world with great successPassion for advertising, marketing, social media, influencer marketing, content marketing, public relations/communications or other related disciplinePrior senior-level management experience with direct reports necessaryMust be able to work under pressure and a fast-paced environmentHeavy experience and solid understanding of best practices in social, paid media, influencer marketing and content campaigns; emphasis in a single specialty area is okayKnows how to find consumer insights from both quant and qualitative sources leading to breakthrough campaign ideasExperience in campaigns that drive results across the entire customer journeyEnthusiastic, thorough and hardworking, can-do attitude and an entrepreneurial spirit that will do whatever it takes to deliverStrong understanding of accounting and business practices as they pertain to forecasting, revenue planning and resourcingConsummate professional, well-organized and great attention to detailSelf-starter, goal-oriented, quick studyBenefits
Benefits + Perks
Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeksComprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)Four-week sabbatical every five years of employmentExceptional parental leave benefitsGlobal mentorship and networking programsMonthly cell phone reimbursement401k savings and employee stock purchase planVolunteer hours (20 hours annually) for designated non-profit partner and personal choiceGlobally driven DEI initiatives (Employee Advocacy Groups, DEI committee)Career growth opportunities, such as Allison University (multi-day customized trainings for each level)
At Allison, We're different by design.
Our founding vision was to create a positive and entrepreneurial environment where talented people thrive - and creativity-killing bureaucracy... doesn't.
We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $155k-$215k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.
#LI-KG1
#executive