Credit One Bank
Customer Engagement - Digital Marketing Associate III - P3
Credit One Bank, Las Vegas, Nevada, us, 89105
DescriptionPosition Summary
The Digital Campaign analyst will be responsible for providing strategic direction, data and insights by analyzing and reporting on the impact of marketing strategies and tests and presenting findings to management, communications governance and customer engagement to influence marketing strategies. Additionally, this role will create, execute, and report on various Marketing and Product split tests to advise strategic planning process.Summary of Essential Job Functions
Design campaign strategies to optimize engagement to targeted populationWork with channel and communications governance to outline strategies to test engagement index.Segment and extract data according to campaign goals and objectives to optimize performanceEvaluate, analyze, and report the impact of performance for ancillary product marketing campaigns including but not limited to credit protection, credit score, paperless enrollments, and authorized usersAnalyze campaign performance and recommend test designs and to optimize channels,messaging, offers, and audiencesCreate, maintain, and continually seek enhancements for reporting dashboardsProduce analysis and insights with structured, strategic thinkingInterpret data, formulate reports and make recommendations to senior leadershipCollaborate with the marketing strategy teams to inform and influence marketing strategiesDevelop and implement A/B tests for distribution, spend and marketing strategiesDesign and execute data campaign validation proceduresPerform other duties as assignedPosition Requirements
Bachelor’s degree in Business, Marketing, or in a related field. Advanced degree a plus.4-6 years of analytics experience using SQL, SAS, R, and Python2+ year of database marketing experienceDemonstrated experience utilizing Tableau and Adobe AnalyticsExperience working with structured and unstructured data sets to produce reports and actionable data modelsStrong knowledge of relational databases and SQLStrong proficiency in Microsoft Tool Suite (Excel, Word, PowerPoint, Visio).Strong financial analytical skills with the ability to read, interpret and evaluate.Excellent verbal, written, and presentation skillsAbility to work independently with a high degree of organizationPreferred Experience:
Experience in financial services or consumer credit card industryDeep knowledge of data warehousingExperience managing small teamsCredit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
The Digital Campaign analyst will be responsible for providing strategic direction, data and insights by analyzing and reporting on the impact of marketing strategies and tests and presenting findings to management, communications governance and customer engagement to influence marketing strategies. Additionally, this role will create, execute, and report on various Marketing and Product split tests to advise strategic planning process.Summary of Essential Job Functions
Design campaign strategies to optimize engagement to targeted populationWork with channel and communications governance to outline strategies to test engagement index.Segment and extract data according to campaign goals and objectives to optimize performanceEvaluate, analyze, and report the impact of performance for ancillary product marketing campaigns including but not limited to credit protection, credit score, paperless enrollments, and authorized usersAnalyze campaign performance and recommend test designs and to optimize channels,messaging, offers, and audiencesCreate, maintain, and continually seek enhancements for reporting dashboardsProduce analysis and insights with structured, strategic thinkingInterpret data, formulate reports and make recommendations to senior leadershipCollaborate with the marketing strategy teams to inform and influence marketing strategiesDevelop and implement A/B tests for distribution, spend and marketing strategiesDesign and execute data campaign validation proceduresPerform other duties as assignedPosition Requirements
Bachelor’s degree in Business, Marketing, or in a related field. Advanced degree a plus.4-6 years of analytics experience using SQL, SAS, R, and Python2+ year of database marketing experienceDemonstrated experience utilizing Tableau and Adobe AnalyticsExperience working with structured and unstructured data sets to produce reports and actionable data modelsStrong knowledge of relational databases and SQLStrong proficiency in Microsoft Tool Suite (Excel, Word, PowerPoint, Visio).Strong financial analytical skills with the ability to read, interpret and evaluate.Excellent verbal, written, and presentation skillsAbility to work independently with a high degree of organizationPreferred Experience:
Experience in financial services or consumer credit card industryDeep knowledge of data warehousingExperience managing small teamsCredit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.