SiriusXM Radio, Inc.
Senior Director, Video & Social Monetization
SiriusXM Radio, Inc., Los Angeles, California, United States, 90079
Who We Are:
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.SiriusXM Media
is the gateway for marketers to the largest digital audio advertising ecosystem in North America. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first.How you'll make an impact:We are seeking a strategic and dynamic individual to lead our new branded content sponsorships initiative within the podcast advertising division. This entrepreneurial leader will be responsible for establishing and driving a holistic branded content offering for our advertising clients, anchored by the top creators in the SiriusXM Podcast Network. The ideal candidate will have a proven track record of working with creators to build out a scalable sponsored content business with domain expertise in Sales, Media Production, Operations, or similar roles within traditional media, social media, podcasting, influencer marketing, or talent management industries.What you'll do:Strategy Development & Execution:Develop and execute a comprehensive go-to-market strategy for branded content sponsorships, focusing on Video and Social content.Develop and maintain a business plan for the branded content division, outlining revenue goals and growth strategies, working cross-functionally with stakeholders.Operational Leadership:Manage day-to-day operations of the branded content partnerships team, including sales, content production, and operations.Design and optimize operational workflows to ensure seamless execution of sponsorship campaigns.Campaign Strategy:Oversee end-to-end management of branded content campaigns, including ideation and performance analysis.Develop and implement scalable programs that can be replicated across different campaigns.Data-Driven Decision Making:Establish a measurement framework to assess the performance of brand content partnerships.Utilize analytics tools to track and report on campaign performance.Sales & Revenue Generation:Partner with internal co-sellers to prospect and close new business.Focus on developing key advertiser accounts, proactively maintaining an account list that includes primarily brands and large agencies.Client & Talent Relationships:Develop and participate in pitches to both talent and advertising clients/agencies.Ensure the highest level of sales and operational customer service for our clients.What you'll need:10+ yrs overall experience in advertising media industryBA/BS Degree or related industry experience.5+ years in digital video advertising sales and Social Monetization.Prior relationships with brands/agencies are essential.Excellent written and verbal communication skills.Strong attention to detail and organizational skills.Must have legal right to work in the U.S.
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Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.SiriusXM Media
is the gateway for marketers to the largest digital audio advertising ecosystem in North America. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first.How you'll make an impact:We are seeking a strategic and dynamic individual to lead our new branded content sponsorships initiative within the podcast advertising division. This entrepreneurial leader will be responsible for establishing and driving a holistic branded content offering for our advertising clients, anchored by the top creators in the SiriusXM Podcast Network. The ideal candidate will have a proven track record of working with creators to build out a scalable sponsored content business with domain expertise in Sales, Media Production, Operations, or similar roles within traditional media, social media, podcasting, influencer marketing, or talent management industries.What you'll do:Strategy Development & Execution:Develop and execute a comprehensive go-to-market strategy for branded content sponsorships, focusing on Video and Social content.Develop and maintain a business plan for the branded content division, outlining revenue goals and growth strategies, working cross-functionally with stakeholders.Operational Leadership:Manage day-to-day operations of the branded content partnerships team, including sales, content production, and operations.Design and optimize operational workflows to ensure seamless execution of sponsorship campaigns.Campaign Strategy:Oversee end-to-end management of branded content campaigns, including ideation and performance analysis.Develop and implement scalable programs that can be replicated across different campaigns.Data-Driven Decision Making:Establish a measurement framework to assess the performance of brand content partnerships.Utilize analytics tools to track and report on campaign performance.Sales & Revenue Generation:Partner with internal co-sellers to prospect and close new business.Focus on developing key advertiser accounts, proactively maintaining an account list that includes primarily brands and large agencies.Client & Talent Relationships:Develop and participate in pitches to both talent and advertising clients/agencies.Ensure the highest level of sales and operational customer service for our clients.What you'll need:10+ yrs overall experience in advertising media industryBA/BS Degree or related industry experience.5+ years in digital video advertising sales and Social Monetization.Prior relationships with brands/agencies are essential.Excellent written and verbal communication skills.Strong attention to detail and organizational skills.Must have legal right to work in the U.S.
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