U.S. Bank National Association
Marketing and Sales Enablement Lead
U.S. Bank National Association, Chicago, Illinois, United States, 60290
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job DescriptionU.S. Bank’s Business Banking Marketing Office is seeking a Marketing and Sales Enablement professional with proven leadership experience to maximize customer growth, retention and engagement. This individual will lead and oversee the execution of marketing strategies that bridge the digital and physical worlds, enabling growth across Branch, Small Business Specialists and Business Banking Relationship Managers.
This individual develops and leads omnichannel, client-centric, marketing programs that maximize client growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Adapts departmental plans and priorities to address agility, resource and operational challenges. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. This is an experienced position requiring strong leadership/management, sales and marketing strategy, marketing technology, and project management skills.
Additional responsibilities include:
Cultivate partnerships within the product and sales organizations to uncover client needs, and develop marketing strategies that reflect segment specific buying journeys.
Partner with analytics to develop and optimize targeting strategies that leverage third-party and first-party data sources.
Partner with digital marketing and content teams to create experiences capable of developing signals and audiences consistent with high-intent leads.
Oversee delivery and asset development in support of sales activities.
Partner with product and sales to drive audience strategy and segmentation.
Define measurement strategy for online to offline acquisition and deepening journeys.
Basic Qualifications
Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Advanced knowledge of CRM and lead generation strategies
Exceptional strategic and analytical problem solving and storyboarding skills.
Detail-oriented with excellent organizational skills.
Highly fungible and able to easily adapt to shifting priorities without disruption.
Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
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Job DescriptionU.S. Bank’s Business Banking Marketing Office is seeking a Marketing and Sales Enablement professional with proven leadership experience to maximize customer growth, retention and engagement. This individual will lead and oversee the execution of marketing strategies that bridge the digital and physical worlds, enabling growth across Branch, Small Business Specialists and Business Banking Relationship Managers.
This individual develops and leads omnichannel, client-centric, marketing programs that maximize client growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Adapts departmental plans and priorities to address agility, resource and operational challenges. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. This is an experienced position requiring strong leadership/management, sales and marketing strategy, marketing technology, and project management skills.
Additional responsibilities include:
Cultivate partnerships within the product and sales organizations to uncover client needs, and develop marketing strategies that reflect segment specific buying journeys.
Partner with analytics to develop and optimize targeting strategies that leverage third-party and first-party data sources.
Partner with digital marketing and content teams to create experiences capable of developing signals and audiences consistent with high-intent leads.
Oversee delivery and asset development in support of sales activities.
Partner with product and sales to drive audience strategy and segmentation.
Define measurement strategy for online to offline acquisition and deepening journeys.
Basic Qualifications
Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Advanced knowledge of CRM and lead generation strategies
Exceptional strategic and analytical problem solving and storyboarding skills.
Detail-oriented with excellent organizational skills.
Highly fungible and able to easily adapt to shifting priorities without disruption.
Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
#J-18808-Ljbffr