Gaia Herbs
Senior Manager, Digital Marketing
Gaia Herbs, Charlotte, North Carolina, United States, 28269
Increase your chances of an interview by reading the following overview of this role before making an application.Connecting People, Plants & Planet to Create Healing
Tucked into the beautiful Blue Ridge Mountains of Western North Carolina, Gaia Herbs offers a unique opportunity to join an industry-leading company that produces the highest quality herbal supplements in the world.
About Us:
Since Gaia Herbs was just a seedling in 1987, we have remained true to our purpose: connecting people, plants, and planet to create healing. We knew then what many are coming to realize now—plants and people are inextricably linked, and that plants hold the wisdom we need to heal.
As a Certified B Corporation, Gaia Herbs believes in the healing power of nature, and we make it our business to build exceptional teams of responsible environmental stewards who produce outstanding products.
Our Culture:
Gaia Herbs cares deeply about our people, so the well-being of our employees and communities is always a top priority. We are committed to maintaining an inclusive and supportive workplace where communication and mutual respect are the norm. We strive for excellence by taking initiative, leaning into collaboration, and delivering results in all that we do.
Why Gaia Herbs?
At Gaia Herbs, you can make a meaningful difference while working in an inspiring, supportive, and collaborative environment. Come join the crew and help as we create healing and promote wellness at work, in our communities, and around the world.
Job Summary:
As Senior Manager, Digital Marketing for Gaia Herbs, you will lead our comprehensive digital marketing efforts, driving strategy and execution across paid, owned, and earned channels. Your role will be pivotal in facilitating omnichannel social commerce anchored social, email, and direct to consumer plans that amplify brand visibility, and drive engagement, acquisition, retention, and loyalty for the Gaia Herbs Brand. You and your team will also serve as a Center of Excellence supporting the Gaia Herbs Professional and Salus brands, delivering enterprise tools, execution, and direct support that can be leveraged and scaled by non-directly managed brands. As a critical team member, you will be directly engaged and involved in work across marketing, and a critical leader, you will sit on the Marketing Leadership Team, reporting directly to the CMO.
Key Responsibilities:
Strategic Thought Leadership:
Develop and implement cohesive digital marketing strategies that align with brand and business objectives and ensure a consistent and compelling consumer experience throughout the omnichannel path to purchase. Execute digital best practices while identifying, assessing and recommending latest opportunities for innovation and growth.
Digital Storytelling and Community Building:
Deliver clear and compelling personalized brand experiences, highlighting Gaia Herbs premium points of difference across the multi-touchpoint digital landscape, attracting and engaging new to brand audiences and cultivating long-term customer relationships.
Performance Optimization and Reporting:
Analyze performance metrics across channels and tactics to optimize campaigns and creative to maximize marketing efficiency and drive continuous improvement. Provide regular updates on digital marketing performance, insights, and optimizations to senior leadership.
Team Management and Collaboration:
Lead and inspire a diverse team of marketing professionals, including two direct reports responsible for content, social, strategic communications, and partnerships. Partner with Brand, Creative Services, Insights, Sales and IT colleagues, and agencies to foster a culture of results-oriented creativity and collaboration.
Budget Management:
Oversee the digital marketing budget, ensuring effective allocation, actualization, and optimization.
Passion:
As a leader in the organization, your expertise and energy will influence beyond social, email, CRM, SEO, and influencer marketing, but build capability for nimble execution through the organization with the very latest trends and approaches to tell stories, drive brand awareness, engagement, community, and growth.
Qualifications:
Education and/or Experience:
Bachelor or master’s degree in marketing with deep understanding of consumer behavior.
8+ years of experience in digital marketing, with extensive experience auditing and building best-in-class digital marketing strategies across multiple touchpoints and activations.
Knowledge, Skills and Abilities
Proven track record of successfully managing digital marketing campaigns across multiple channels, with an intimate knowledge of social media, email, paid media, CRM, and marketing automation.
Strong analytical skills and experience with data-driven decision-making.
Excellent leadership and team management abilities.
Experience managing multiple brands and associated agencies and stakeholders.
Exceptional communication and interpersonal skills.
Pay & Benefits:
We offer competitive compensation and comprehensive benefits, including:
401k Retirement Savings Plan with company match program
Wellness Program including quarterly on-site wellness clinics
Medical Insurance coverage starting first full month of employment
Dental & Vision Insurance coverage options available
Generous Paid Time Off and company holidays from Day 1
Employee Perks:
Lunch Program featuring Gaia-grown & locally sourced ingredients
Veggie Program free farmers market of seasonal Gaia-grown produce
Product Discounts on all Gaia Herbs brand products
Partner Discounts on products from companies like Dr. Bronner’s, Prana, PACT, & more
Physical Demands:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk, hear, sit, stand, and walk. The employee is regularly required to use hands to finger, handle, or feel, and reach with hands and arms. The employee is occasionally required to stoop, kneel or crouch. Specific vision abilities required by this job include the ability to be able to view a computer screen for longer periods of time.
Work Environment:
The employee in this position primarily works in an office environment, but may infrequently pass through a manufacturing plant, where they would be exposed to moving mechanical parts, airborne particles, toxic or caustic chemicals and loud noise.
Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Gaia Herbs, Inc., where employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, gender or gender identity, age, national origin, sexual orientation, physical or mental disability, veteran status, or any other protected characteristic as established by law. All employees and applicants will be treated fairly, with dignity and respect, in accordance with, and as defined by federal, state and local non-discrimination laws.
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Tucked into the beautiful Blue Ridge Mountains of Western North Carolina, Gaia Herbs offers a unique opportunity to join an industry-leading company that produces the highest quality herbal supplements in the world.
About Us:
Since Gaia Herbs was just a seedling in 1987, we have remained true to our purpose: connecting people, plants, and planet to create healing. We knew then what many are coming to realize now—plants and people are inextricably linked, and that plants hold the wisdom we need to heal.
As a Certified B Corporation, Gaia Herbs believes in the healing power of nature, and we make it our business to build exceptional teams of responsible environmental stewards who produce outstanding products.
Our Culture:
Gaia Herbs cares deeply about our people, so the well-being of our employees and communities is always a top priority. We are committed to maintaining an inclusive and supportive workplace where communication and mutual respect are the norm. We strive for excellence by taking initiative, leaning into collaboration, and delivering results in all that we do.
Why Gaia Herbs?
At Gaia Herbs, you can make a meaningful difference while working in an inspiring, supportive, and collaborative environment. Come join the crew and help as we create healing and promote wellness at work, in our communities, and around the world.
Job Summary:
As Senior Manager, Digital Marketing for Gaia Herbs, you will lead our comprehensive digital marketing efforts, driving strategy and execution across paid, owned, and earned channels. Your role will be pivotal in facilitating omnichannel social commerce anchored social, email, and direct to consumer plans that amplify brand visibility, and drive engagement, acquisition, retention, and loyalty for the Gaia Herbs Brand. You and your team will also serve as a Center of Excellence supporting the Gaia Herbs Professional and Salus brands, delivering enterprise tools, execution, and direct support that can be leveraged and scaled by non-directly managed brands. As a critical team member, you will be directly engaged and involved in work across marketing, and a critical leader, you will sit on the Marketing Leadership Team, reporting directly to the CMO.
Key Responsibilities:
Strategic Thought Leadership:
Develop and implement cohesive digital marketing strategies that align with brand and business objectives and ensure a consistent and compelling consumer experience throughout the omnichannel path to purchase. Execute digital best practices while identifying, assessing and recommending latest opportunities for innovation and growth.
Digital Storytelling and Community Building:
Deliver clear and compelling personalized brand experiences, highlighting Gaia Herbs premium points of difference across the multi-touchpoint digital landscape, attracting and engaging new to brand audiences and cultivating long-term customer relationships.
Performance Optimization and Reporting:
Analyze performance metrics across channels and tactics to optimize campaigns and creative to maximize marketing efficiency and drive continuous improvement. Provide regular updates on digital marketing performance, insights, and optimizations to senior leadership.
Team Management and Collaboration:
Lead and inspire a diverse team of marketing professionals, including two direct reports responsible for content, social, strategic communications, and partnerships. Partner with Brand, Creative Services, Insights, Sales and IT colleagues, and agencies to foster a culture of results-oriented creativity and collaboration.
Budget Management:
Oversee the digital marketing budget, ensuring effective allocation, actualization, and optimization.
Passion:
As a leader in the organization, your expertise and energy will influence beyond social, email, CRM, SEO, and influencer marketing, but build capability for nimble execution through the organization with the very latest trends and approaches to tell stories, drive brand awareness, engagement, community, and growth.
Qualifications:
Education and/or Experience:
Bachelor or master’s degree in marketing with deep understanding of consumer behavior.
8+ years of experience in digital marketing, with extensive experience auditing and building best-in-class digital marketing strategies across multiple touchpoints and activations.
Knowledge, Skills and Abilities
Proven track record of successfully managing digital marketing campaigns across multiple channels, with an intimate knowledge of social media, email, paid media, CRM, and marketing automation.
Strong analytical skills and experience with data-driven decision-making.
Excellent leadership and team management abilities.
Experience managing multiple brands and associated agencies and stakeholders.
Exceptional communication and interpersonal skills.
Pay & Benefits:
We offer competitive compensation and comprehensive benefits, including:
401k Retirement Savings Plan with company match program
Wellness Program including quarterly on-site wellness clinics
Medical Insurance coverage starting first full month of employment
Dental & Vision Insurance coverage options available
Generous Paid Time Off and company holidays from Day 1
Employee Perks:
Lunch Program featuring Gaia-grown & locally sourced ingredients
Veggie Program free farmers market of seasonal Gaia-grown produce
Product Discounts on all Gaia Herbs brand products
Partner Discounts on products from companies like Dr. Bronner’s, Prana, PACT, & more
Physical Demands:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk, hear, sit, stand, and walk. The employee is regularly required to use hands to finger, handle, or feel, and reach with hands and arms. The employee is occasionally required to stoop, kneel or crouch. Specific vision abilities required by this job include the ability to be able to view a computer screen for longer periods of time.
Work Environment:
The employee in this position primarily works in an office environment, but may infrequently pass through a manufacturing plant, where they would be exposed to moving mechanical parts, airborne particles, toxic or caustic chemicals and loud noise.
Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Gaia Herbs, Inc., where employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, gender or gender identity, age, national origin, sexual orientation, physical or mental disability, veteran status, or any other protected characteristic as established by law. All employees and applicants will be treated fairly, with dignity and respect, in accordance with, and as defined by federal, state and local non-discrimination laws.
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