Mosaec
Director of Strategic Marketing & Communication
Mosaec, Columbus, Ohio, United States, 43224
The Ohio State University Libraries, one of the nation’s leading academic research libraries, has proudly served Buckeyes, the local community, national and global partners and other stakeholders for generations. Pairing a rich heritage with a drive to thoughtfully redefine how the modern academic research library delivers value for our stakeholders, our organization continues to leverage marketing and communications to more effectively connect our audiences to the incredible suite of services and information resources vital to their teaching, learning and research journeys.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.As University Libraries continues to deliver on our mission, we seek a dynamic thought leader experienced in strategic marketing, brand management and internal communications to join our team. Reporting to University Libraries’ Assistant Dean for Administration and Chief Administrative Officer (CAO), the Director of Strategic Marketing and Communications (DSMC) leads the refinement and execution of a modern marketing and communication strategy that aligns with University Libraries vision, mission and strategic agenda.The DSMC innovatively and collaboratively leads organizational efforts around:Strategic marketing and sub-brand strategyContent strategy and executionMedia relationsIssues managementPublic awarenessInternal and external communications strategyIntegrated omni-channel planning, campaigns, and analyticsThe DSMC develops a deep understanding of our audiences to create marketing initiatives that optimize the dissemination and impact of key messages, by audience, working collaboratively across the whole of University Libraries and in partnership with the university's Office of Marketing and Communications team to ensure consistency and brand alignment.They act as a brand steward and strategic marketing champion for University Libraries, bringing to life user-centric strategies, marketing plans and experiences that drive awareness, engagement, affinity and choice with key audiences. The DSMC works closely with University Libraries Executive Committee, department heads, our Advancement/Development team and key stakeholders to create and execute comprehensive plans that tell our story, promote our organization’s programs, services, outreach and culture and further build on the momentum created by our strategic directions.They lead efforts to effectively communicate our authentic value proposition and highlight how our people, places, collections and services align with and support the needs of our users, create impactful outcomes, shape our culture and contribute to the successful achievement of our goals and that of the broader university.The DSMC is a visionary strategist, strong project manager and expert writer across traditional, digital and multi-media platforms. The DSMC leads and continuously develops a staff currently sized at three.Select areas of focus:Provide leadership and direction for all aspects of University Libraries marketing and communications strategy, both internal and external.Develop initiatives to advance the relevance, resonance and distinctiveness of the University Libraries brand.Create approaches to effectively communicate the breadth and depth of the people, services and resources available to users.Drive editorial strategy and content development; lead a team of content creators to leverage consistency across all channels.Further enhance effectiveness of key digital platforms and initiatives related to marketing and communications.Expand upon the existing University Libraries internal and external messaging strategy framework.Represent University Libraries at appropriate university-level functions and develop collaborative working relationships.Engage with consortia partners to leverage industry best practices.Consistently demonstrates commitment to our values and promotes an organizational culture of Discovery, Connection, Equity, Integrity, and Stewardship.Required Qualifications:Bachelor’s degree in marketing, business, journalism or other related discipline.At least seven years of relevant experience in leading strategic marketing and brand management.Demonstrated experience in translating insights into sound omni-channel marketing strategies.Excellent oral, written and presentation skills.Desired Qualifications:Master’s degree in a related discipline.Experience in higher education marketing.Proven ability and success in leading, developing and supervising a team.The posting range for this position is $110,000-$143,000. Please submit cover letter and resume with the online application. This posting will close after 14 days.About The Ohio State University Libraries:
The Libraries promotes innovative research and creative expression, advances effective teaching, curates and preserves information essential for scholarship and learning at Ohio State, and shares knowledge and culture with the people of Ohio, the nation, and the world.Learn more about being a Buckeye at https://visit.osu.edu/discover.Benefits that support your wellbeing: Ohio State offers a comprehensive benefits package with a variety of options to meet your unique needs.Columbus: Full of excitement and opportunity. Columbus is the largest and fastest-growing city in Ohio, with a vibrant blend of arts and culture.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.As University Libraries continues to deliver on our mission, we seek a dynamic thought leader experienced in strategic marketing, brand management and internal communications to join our team. Reporting to University Libraries’ Assistant Dean for Administration and Chief Administrative Officer (CAO), the Director of Strategic Marketing and Communications (DSMC) leads the refinement and execution of a modern marketing and communication strategy that aligns with University Libraries vision, mission and strategic agenda.The DSMC innovatively and collaboratively leads organizational efforts around:Strategic marketing and sub-brand strategyContent strategy and executionMedia relationsIssues managementPublic awarenessInternal and external communications strategyIntegrated omni-channel planning, campaigns, and analyticsThe DSMC develops a deep understanding of our audiences to create marketing initiatives that optimize the dissemination and impact of key messages, by audience, working collaboratively across the whole of University Libraries and in partnership with the university's Office of Marketing and Communications team to ensure consistency and brand alignment.They act as a brand steward and strategic marketing champion for University Libraries, bringing to life user-centric strategies, marketing plans and experiences that drive awareness, engagement, affinity and choice with key audiences. The DSMC works closely with University Libraries Executive Committee, department heads, our Advancement/Development team and key stakeholders to create and execute comprehensive plans that tell our story, promote our organization’s programs, services, outreach and culture and further build on the momentum created by our strategic directions.They lead efforts to effectively communicate our authentic value proposition and highlight how our people, places, collections and services align with and support the needs of our users, create impactful outcomes, shape our culture and contribute to the successful achievement of our goals and that of the broader university.The DSMC is a visionary strategist, strong project manager and expert writer across traditional, digital and multi-media platforms. The DSMC leads and continuously develops a staff currently sized at three.Select areas of focus:Provide leadership and direction for all aspects of University Libraries marketing and communications strategy, both internal and external.Develop initiatives to advance the relevance, resonance and distinctiveness of the University Libraries brand.Create approaches to effectively communicate the breadth and depth of the people, services and resources available to users.Drive editorial strategy and content development; lead a team of content creators to leverage consistency across all channels.Further enhance effectiveness of key digital platforms and initiatives related to marketing and communications.Expand upon the existing University Libraries internal and external messaging strategy framework.Represent University Libraries at appropriate university-level functions and develop collaborative working relationships.Engage with consortia partners to leverage industry best practices.Consistently demonstrates commitment to our values and promotes an organizational culture of Discovery, Connection, Equity, Integrity, and Stewardship.Required Qualifications:Bachelor’s degree in marketing, business, journalism or other related discipline.At least seven years of relevant experience in leading strategic marketing and brand management.Demonstrated experience in translating insights into sound omni-channel marketing strategies.Excellent oral, written and presentation skills.Desired Qualifications:Master’s degree in a related discipline.Experience in higher education marketing.Proven ability and success in leading, developing and supervising a team.The posting range for this position is $110,000-$143,000. Please submit cover letter and resume with the online application. This posting will close after 14 days.About The Ohio State University Libraries:
The Libraries promotes innovative research and creative expression, advances effective teaching, curates and preserves information essential for scholarship and learning at Ohio State, and shares knowledge and culture with the people of Ohio, the nation, and the world.Learn more about being a Buckeye at https://visit.osu.edu/discover.Benefits that support your wellbeing: Ohio State offers a comprehensive benefits package with a variety of options to meet your unique needs.Columbus: Full of excitement and opportunity. Columbus is the largest and fastest-growing city in Ohio, with a vibrant blend of arts and culture.
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