Marketing & Enrollment Area Manager

Job PurposeThe Marketing and Enrollment Area (M&E) Area Manager is responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existingones.Essential Duties And ResponsibilitiesMarketing and Enrollment (M&E) Area Subject Matter Expert and Point of ContactCreates a strong working relationship with stakeholders with proactive and consistentMeets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for futureProvides day-to-day local/school marketing and enrollment support and provides ongoing guidanceWorks with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; and maximizes the scalability/ROI ofMaintains knowledge of market insights and developments and innovative M&E developments and recommends strategies and initiatives that improve relevance and performance of M&E effortsActs as a conduit of information/insights between local, state/area, and nationalMay collaborate and support cross-functional national marketing efforts that affect localActs as the agency/vendor's single point of contact to facilitate local/schoolUpdates board stakeholders on market insight, M&E performance, and future efforts/direction as neededCollaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policiesSupports annual marketing and enrollment budget efforts and oversees management at the school levelAttends professional development opportunities to update skills and understanding of M&E practices and associate CSUSA software and hardwareAwareness and Consideration of CSUSA Schools (Marketing)Helps school develop or refine school identitiesCommunicates CSUSA and School branding policies/standards and reviews school content/creative accordinglyWorks with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and the Creative used in ad campaignsIdentifies needs for and manages the development of marketing assets such as collateral and signageConsults/ advises on how to best address/leverage local outreach and partnership opportunities -- on and off-premise activities, promotions, andEnsures schools are appropriately equipped with material to excel. Materials can include signage, presentations, emails, flyers, , and facilitates to deliver on those as needed.Advises on how and when to best target and leverage PR opportunities in the area. Works with PR agencies/contractors as needed on thoseWorks with local stakeholders to properly identify digital needs and insights needed to execute digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities,Works with national digital and state/area/national media efforts, supporting efforts by informing national of digital campaign needs, local efforts and market insights for proper integration, and monitoring of readiness andAssists in digital and media execution and optimization by ensuring that creative assets, links, and architecture are appropriate for executing and driving ultimate performance; and provides audience insights and lists for proper adLeads set-up and testing for the execution of digital campaigns. Quality checks on URLs, UTM parameters, , to ensure proper structure and execution of digital campaigns.Identifies state/area and national scalability opportunities to lift cost-efficiencies.Acquisition and Retention of Students (Conversion/Enrollment)Develops, counsels the schools, and monitors funnel conversion strategies and efforts that help fuel conversion and retentionLeverages CRM for conversion strategies and monitors and reports on CRM activity to improve performanceOversight and management of CSUSA school enrollment processes in support of enrollment goals; Implementing quality assurance measures to ensure processes are followed with fidelity in progress in enrollment isCounsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level, meeting periodically on execution and status ofOngoing counsel and oversight of school recruitment eventsServes as a leader to assure that schools are adequately resourced with personnel, technology/systems and have the understanding and skillsets to succeed in enrollment goalsIdentifies enrollment and retention best practicesEnrollment Systems and Records Management and ReportingMonitors and reports on M&E performance and its associated ROI and KPIs such as the number of leads, applications, cost per lead/acquisition, conversion metrics,Collaborates with schools and national stakeholders to ensure alignment of metrics, reporting, and initiativesMaintains the knowledge and skills required to systematically protect, update and manage records and information in all formats of associated enrollment systems, from creation or receipt through processing, distribution, organization, storage, retrieval, and disposition and develop training procedures forEnsures school compliance/adherence to the district, state, federal, and CSUSA regulations guidelines regarding student records, including but not limited to attendance and grades, the Family Educational Rights and Privacy Act (FERPA), as well as assist in the development and enhancement of enrollment policies andOversee district and state submission for school funding adhering to master scheduling, course coding, teacher certification, class size, and other factors that impactHelps schools comply to district audits through assisting them through the process.Coordinate with CSUSA departments (e.g., food services, academics) to ensure tight PowerSchool integration for optimal systemAssist in clearing CSUSA and district error reports for proper year-long PowerSchool database flips,Serve as a lead subject matter expert for all enrollment associated systems at CSUSA, parishes/district, andDetermine records and information management training requirements for school staff and helps develop content and training resources such as manuals in coordination with nationalAssist regulatory and law enforcement personnel in locating students and theirMonitors systems to ensure effective workflows, scheduling, processing and implementation of data migration, changes, andTraining and DevelopmentOnboards, trains, and develops school marketing and enrollment personnel, including M&E seasonal activities such as CRM use and management, data clean-up, report usage, the start of the year, end of the year, intent to return (I2R), enrollment pipeline management, lead management, and formal state reporting, lotteries.Oversees, develops, and hosts periodic and ongoing school-based marketing and enrollment updates and training to ensure alignment with goals and strategies, compliance/adherence to processes, and proper systems use.Coaches/mentors school-based marketing and enrollment personnelMAY PERFORM OTHER DUTIES AS ASSIGNED** DISCLAIMERThe above statements are intended to describe the general nature and level of work beingperformed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.Skills And KnowledgeExperience and strength at Integrated / Omnichannel MarketingExceptional interpersonal communication skills, with a heightened mindset of collaboration and teamDigital Marketing experience, designing and monitoring campaigns, website, email, and social platformStrong speaking, writing, and listening skills; Spanish is aStrong project management, process and meeting facilitationWell versed in marketing analytics, working with data, and skilled at monitoring and reporting out metrics/indicatorsInnovative, process and service-oriented mindset and behavior.Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scopeStrong commitment to continuous improvement andSuperior resourcefulness, problem-solving and change management skills. Please list in number format all skills and knowledge for the positionJob RequirementsBachelor's Degree in Business or Marketing or equivalent5+ years of general marketing strategy and support experience. Inclusive of developing integrated plans and leading the development and execution of the assets/materials and initiatives within the3+ Sales or enrollment experience2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital contentExperience working with several stakeholders and multiple projects that require alignment andExperience managing budgetsMarketing operations/analytics experienceProject management responsibilitiesExperience working with agencies and contractorsMicrosoft Office proficiencyService industry experience and matrix organization experience are a plusAdobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.WORK ENVIRONMENTResponsibilitiesWhile performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:Usual office workingPHYSICAL DEMANDSNo physical exertionTravel within or outside ofLight work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move