Virginia Polytechnic Institute and State University
Associate Director of Marketing & Communications
Virginia Polytechnic Institute and State University, Arlington, Virginia, United States, 22201
Associate Director of Marketing & Communications
Job no:
531274Work type:
Administrative & ProfessionalSenior management:
College of EngineeringDepartment:
Electrical and ComputerEngineeringLocation:
Arlington, VirginiaCategories:
Communications / Public Relations / Marketing
Job Description
The Virginia Alliance for Semiconductor Technology (VAST) is an innovative, fast-paced initiative leading Virginia's semiconductor, microelectronics, and nanotechnology ecosystem. As part of the team, the incumbent will help transform the Commonwealth into a global hub for semiconductor excellence by building connections, driving workforce development, and promoting Virginia's cutting-edge facilities. We are seeking someone who is passionate about digital media, technology, and strategic storytelling, and ability to thrive in a dynamic environment. We're seeking a creative communicator to help elevate VAST's impact regionally, nationally, and internationally through thoughtful, engaging, and data-driven marketing initiatives.
As the Associate Director of Communications and Marketing at VAST, you'll be the strategic voice shaping our presence across platforms. You'll manage and execute communications and marketing strategies that promote our Fast Track to Semiconductor Careers program, while collaborating closely with university, industry, and community partners to amplify the work we're doing in semiconductor innovation. You'll also be responsible for growing VAST's digital footprint by developing and executing a comprehensive social media strategy, crafting engaging content, and utilizing best practices to expand our reach across channels. Additionally, you will optimize SEO efforts to ensure that the Virginia Alliance for Semiconductor Technology is front-of-mind when searched online or "Googled," enhancing our visibility and positioning us as a leader in the semiconductor space. In this role, you'll also manage relationships with external vendors and agencies to ensure timely and high-quality delivery of marketing materials, while ensuring that VAST's branding remains cohesive and impactful across all channels. Success in this role means taking ownership of our brand and consistently creating and delivering meaningful content that engages key audiences.
This is an opportunity to shape the future of semiconductor education and innovation in Virginia.The position provides a dynamic, supportive team environment that values creativity, initiative, and collaboration. There are opportunities for professional growth and development and the chance to build strong, meaningful connections with top universities, industry leaders, and policymakers.Flexibility in the work location-split time between the headquarters in Arlington and Blacksburg, VA, as needed.
Required Qualifications
- Bachelor's degree in communications, marketing, public relations, or a related field.- Proven experience in communications and marketing, with demonstrated success in digital marketing strategy.- Exceptional writing, editing, and storytelling skills, with the ability to craft clear, engaging, and persuasive content.- Experience working with digital marketing tools and platforms (e.g., Google Ads, social media advertising, email marketing tools).- Ability to develop and execute data-driven marketing campaigns, analyze performance, and optimize for impact.- Strong organizational and project management skills, with experience managing multiple projects and meeting deadlines.- Familiarity with content creation tools and platforms (e.g., Adobe Creative Suite, Canva) for graphic design and media production.- Proven experience in social media strategy development and SEO execution to drive digital growth and brand visibility.- Ability to collaborate with diverse stakeholders from academia, government, and industry.- Proven experience managing external vendors and contractors to ensure successful project delivery.
Preferred Qualifications
- Experience in event planning and promotion.- Familiarity with academic settings or experience in the semiconductor, microelectronics, or technology sectors.
Appointment Type
Restricted
Salary Information
Commensurate with Experience
Review Date
10/25/2024
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact K Atkins at atkins@vt.edu during regular business hours at least 10 business days prior to the event.
Advertised:
October 10, 2024Applications close:
Job no:
531274Work type:
Administrative & ProfessionalSenior management:
College of EngineeringDepartment:
Electrical and ComputerEngineeringLocation:
Arlington, VirginiaCategories:
Communications / Public Relations / Marketing
Job Description
The Virginia Alliance for Semiconductor Technology (VAST) is an innovative, fast-paced initiative leading Virginia's semiconductor, microelectronics, and nanotechnology ecosystem. As part of the team, the incumbent will help transform the Commonwealth into a global hub for semiconductor excellence by building connections, driving workforce development, and promoting Virginia's cutting-edge facilities. We are seeking someone who is passionate about digital media, technology, and strategic storytelling, and ability to thrive in a dynamic environment. We're seeking a creative communicator to help elevate VAST's impact regionally, nationally, and internationally through thoughtful, engaging, and data-driven marketing initiatives.
As the Associate Director of Communications and Marketing at VAST, you'll be the strategic voice shaping our presence across platforms. You'll manage and execute communications and marketing strategies that promote our Fast Track to Semiconductor Careers program, while collaborating closely with university, industry, and community partners to amplify the work we're doing in semiconductor innovation. You'll also be responsible for growing VAST's digital footprint by developing and executing a comprehensive social media strategy, crafting engaging content, and utilizing best practices to expand our reach across channels. Additionally, you will optimize SEO efforts to ensure that the Virginia Alliance for Semiconductor Technology is front-of-mind when searched online or "Googled," enhancing our visibility and positioning us as a leader in the semiconductor space. In this role, you'll also manage relationships with external vendors and agencies to ensure timely and high-quality delivery of marketing materials, while ensuring that VAST's branding remains cohesive and impactful across all channels. Success in this role means taking ownership of our brand and consistently creating and delivering meaningful content that engages key audiences.
This is an opportunity to shape the future of semiconductor education and innovation in Virginia.The position provides a dynamic, supportive team environment that values creativity, initiative, and collaboration. There are opportunities for professional growth and development and the chance to build strong, meaningful connections with top universities, industry leaders, and policymakers.Flexibility in the work location-split time between the headquarters in Arlington and Blacksburg, VA, as needed.
Required Qualifications
- Bachelor's degree in communications, marketing, public relations, or a related field.- Proven experience in communications and marketing, with demonstrated success in digital marketing strategy.- Exceptional writing, editing, and storytelling skills, with the ability to craft clear, engaging, and persuasive content.- Experience working with digital marketing tools and platforms (e.g., Google Ads, social media advertising, email marketing tools).- Ability to develop and execute data-driven marketing campaigns, analyze performance, and optimize for impact.- Strong organizational and project management skills, with experience managing multiple projects and meeting deadlines.- Familiarity with content creation tools and platforms (e.g., Adobe Creative Suite, Canva) for graphic design and media production.- Proven experience in social media strategy development and SEO execution to drive digital growth and brand visibility.- Ability to collaborate with diverse stakeholders from academia, government, and industry.- Proven experience managing external vendors and contractors to ensure successful project delivery.
Preferred Qualifications
- Experience in event planning and promotion.- Familiarity with academic settings or experience in the semiconductor, microelectronics, or technology sectors.
Appointment Type
Restricted
Salary Information
Commensurate with Experience
Review Date
10/25/2024
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact K Atkins at atkins@vt.edu during regular business hours at least 10 business days prior to the event.
Advertised:
October 10, 2024Applications close: