ConstructConnect™
Content Marketing Manager
ConstructConnect™, Atlanta, Georgia, United States, 30383
Overview
The Opportunity
The Content Marketing Manager is a master at developing and managing engaging, compelling, insight-driven copy, meant to inform, educate, and persuade readers to act, while embodying ConstructConnect's brand, voice, and tone. The Content Marketing Manager should understand user journeys and have a knack for thinking through what, when, and where messages will enhance the reader's experience and move them along the buyer's journey. Additionally, this role has a hand in helping create and manage lead generation and customer retention content. Strong creative writing and content strategy skills are desired, including but not limited to collaborating with integrated campaign managers.
Responsibilities
What You'll Be DoingCreate and manage customer acquisition and retention content with key stakeholders across multiple teams.Research, write, edit, proofread, publish, and manage high-quality and engaging blog and/or other promotional and informational articles geared towards the commercial pre-construction industry.Research, write, edit, and manage copy for websites, landing pages, newsletters, emails, eBooks, infographics, PPC and other digital ads, partner materials, eZines, and sales collateralPartner with the SEO team to ensure all online marketing content is optimized for search engines and adjust as neededCollaborate on and implement A/B testing of messaging (where relevant) to improve SEO and lead generationEstablish and nurture relationships with internal and external sources to provide contributions to the ConstructConnect blogCreate and adhere to an in-house style guide for writing, addressing voice, tone, and grammar rules to ensure consistency in all copy, as well as ensuring correct adherence to trademark attribution for ConstructConnect's products and services.Stay on top of latest trends, technology, and news shaping the pre-construction industry.Work in collaboration with Integrated Marketing, Creative, and Product teams to write, edit, publish, and manage compelling copy to attract, nurture, and convert prospects through each stage of the buyer's journey.Contribute content ideas based on target personas and funnel mapping with a bias for nurturing and conversion.Create demand-generation content meant to compel readers to take action, driving lead volume and conversion.This job description in no way implies that the duties listed here are the only ones that team members can be required to perform.Qualifications
What You Bring to the Team
Bachelor's Degree in Communications, Journalism, English or related field
A minimum of 5 years of experience writing compelling marketing content, including blogs, articles, landing pages, email copy, sales enablement collateral, and website copyAbility to understand and simplify complex informationExperience in writing for a variety of audiences with varying degrees of technical understandingExperience analyzing content in digital environments such as content audits, content strategy recommendations, persona assessments, and taxonomy effortsExcellent written and verbal communication skillsCreative agency experience preferred but not requiredMust be able to provide writing samples that exemplify long and short-form contentPhysical Demands and Work Environment:
The physical activities of this position include frequent sitting, telephone communication, working on a computer for extended periods of time. Visual acuity is required to perform activities close to the eyes.Cincinnati or Atlanta hybrid work preferred
E-Verify StatementConstructConnect utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for ConstructConnect is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website. E-Verify® is a registered trademark of the United States Department of Homeland Security.
Under the E-Verify Statement, please paste this link Privacy Notice
The Opportunity
The Content Marketing Manager is a master at developing and managing engaging, compelling, insight-driven copy, meant to inform, educate, and persuade readers to act, while embodying ConstructConnect's brand, voice, and tone. The Content Marketing Manager should understand user journeys and have a knack for thinking through what, when, and where messages will enhance the reader's experience and move them along the buyer's journey. Additionally, this role has a hand in helping create and manage lead generation and customer retention content. Strong creative writing and content strategy skills are desired, including but not limited to collaborating with integrated campaign managers.
Responsibilities
What You'll Be DoingCreate and manage customer acquisition and retention content with key stakeholders across multiple teams.Research, write, edit, proofread, publish, and manage high-quality and engaging blog and/or other promotional and informational articles geared towards the commercial pre-construction industry.Research, write, edit, and manage copy for websites, landing pages, newsletters, emails, eBooks, infographics, PPC and other digital ads, partner materials, eZines, and sales collateralPartner with the SEO team to ensure all online marketing content is optimized for search engines and adjust as neededCollaborate on and implement A/B testing of messaging (where relevant) to improve SEO and lead generationEstablish and nurture relationships with internal and external sources to provide contributions to the ConstructConnect blogCreate and adhere to an in-house style guide for writing, addressing voice, tone, and grammar rules to ensure consistency in all copy, as well as ensuring correct adherence to trademark attribution for ConstructConnect's products and services.Stay on top of latest trends, technology, and news shaping the pre-construction industry.Work in collaboration with Integrated Marketing, Creative, and Product teams to write, edit, publish, and manage compelling copy to attract, nurture, and convert prospects through each stage of the buyer's journey.Contribute content ideas based on target personas and funnel mapping with a bias for nurturing and conversion.Create demand-generation content meant to compel readers to take action, driving lead volume and conversion.This job description in no way implies that the duties listed here are the only ones that team members can be required to perform.Qualifications
What You Bring to the Team
Bachelor's Degree in Communications, Journalism, English or related field
A minimum of 5 years of experience writing compelling marketing content, including blogs, articles, landing pages, email copy, sales enablement collateral, and website copyAbility to understand and simplify complex informationExperience in writing for a variety of audiences with varying degrees of technical understandingExperience analyzing content in digital environments such as content audits, content strategy recommendations, persona assessments, and taxonomy effortsExcellent written and verbal communication skillsCreative agency experience preferred but not requiredMust be able to provide writing samples that exemplify long and short-form contentPhysical Demands and Work Environment:
The physical activities of this position include frequent sitting, telephone communication, working on a computer for extended periods of time. Visual acuity is required to perform activities close to the eyes.Cincinnati or Atlanta hybrid work preferred
E-Verify StatementConstructConnect utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for ConstructConnect is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website. E-Verify® is a registered trademark of the United States Department of Homeland Security.
Under the E-Verify Statement, please paste this link Privacy Notice