Digital Marketing Specialist

Job Description Title: Digital Marketing SpecialistLocation: Wood Dale, IL (100% on-site)Job Type: Full-Time, Direct HireMust Have: B2B Marketing Content CreationOur client is seeking a Digital Marketing Specialist to join their growing team in Wood Dale, IL. If you're a creative marketing professional with a strategic mindset, this could be the perfect opportunity to take the lead in driving digital marketing initiatives. This role is integral to the company's success, focusing on social media, content creation, and overall brand engagement.Key Responsibilities:Manage and execute the company's social media strategy across platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube, with an emphasis on increasing audience engagement and growth.Create compelling and innovative content tailored to specific audiences, even if not from the manufacturing sector, using the information at hand to craft messages that resonate.Lead efforts in graphic design, leveraging proficiency in Adobe Creative Cloud to support marketing campaigns, social media content, and various promotional materials.Contribute to B2B marketing initiatives, utilizing industry knowledge to engage clients effectively.Edit and produce video content, incorporating motion design and dynamic elements to enhance storytelling and visual impact.Collaborate with the marketing team on strategic projects, while also being flexible to tackle spontaneous or "pop-up" projects as needed.Assist in updating manuals, working with various SKUs, and ensuring consistency in branding and messaging.Maintain a professional demeanor while working closely with customers and cross-functional teams.Required Skills:Proficient in social media management (20-30% of the role), focusing on creative strategies for platforms such as Instagram, Facebook, LinkedIn, Twitter, and ideally expanding to YouTube.Strong content creation skills, with the ability to identify target audiences and tailor messaging accordingly.Expertise in Adobe Creative Cloud for graphic design tasks.Experience in B2B marketing is preferred.Video editing and motion design experience are essential for this role.Qualifications:Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.2-3 years of relevant experience, with flexibility for the right candidate.Why Join?Be part of a close-knit, dynamic marketing team consisting of a manager, a full-time graphic designer, and a part-time coordinator.Contribute to the evolution of the company's digital presence and marketing strategy.Work on a variety of creative projects, from social media campaigns to updating product manuals, ensuring no two days are the same!Qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Meet Your RecruiterAlly BoushleyAlly Boushley is a seasoned Technical Recruiter specializing in the Commercial Division, boasting a remarkable 8-year career in the dynamic realm of recruitment. Ally's passion for matchmaking candidates with the perfect roles and her knack for uncovering rare talents make her a respected figure in the talent acquisition landscape.As a Technical Recruiter, Ally's profound understanding of industry intricacies within the Commercial Division allows her to excel in her craft. Her expertise bridges the gap between candidates and clients and positions her as a strategic partner in shaping their success stories.Ally's true joy in recruiting comes from her ability to be a talent matchmaker. She revels in the thrill of finding elusive "purple squirrel" candidates with rare and exceptional skills that perfectly align with niche job requirements. Exploring new industries, discovering unique companies, and learning about diverse skill sets fuels her passion. For Ally, knowledge is power, and she actively seeks opportunities to expand her understanding of the ever-evolving recruitment landscape.Her advice to job seekers is simple yet profound: Always take the interview. Ally understands that every interview holds the potential to lead to unexpected opportunities or connections that can positively change one's career trajectory. She encourages candidates to approach each interview as a valuable learning experience and a chance to meet influential individuals who may shape their future. 630-780-8478 aboushley@sterling-engineering.com Connect on LinkedIn As one of the most respected names in engineering staffing, Sterling has hundreds of opportunities with top employers. If you've got a friend or colleague seeking their next move in engineering, we could have their next opportunity. We offer a referral bonus for every referral that we place. Submit referral now.