Sinclair Broadcast Group
Creative Services Director
Sinclair Broadcast Group, Columbus, Ohio, United States, 43224
The Creative Services Director oversees a multi-market regional team of agile content creators, and experts, strengthening branding and engagement efforts for both internal and external clients. This role is responsible for developing team members through training and fostering a culture of collaboration, innovation, and streamlined workflow execution.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityResponsibilities:Establish and implement a digital-focused content engagement strategy for multi-platform, multi-stream, and local market use.Lead the creation of branding content and lifestyle programming, ensuring alignment with both community and organizational objectives.Write, develop, and produce special projects, including multi-market and big-picture campaigns for local, regional, and corporate levels.Develop marketing and engagement plans, implement standardized workflows for projects, contests, events, and organizational policies.Assign work related to digital news, external clients, and Sinclair Broadcast Group to ensure consistent project delivery and support across teams.Oversee a multi-station marketing budget and develop media plans for the region, ensuring resource allocation supports creative content development and campaign execution.Qualifications:Minimum of 5 years’ experience overseeing commercial, digital, and creative content development.Experience in leading branding content initiatives and lifestyle programming, with a strong understanding of community engagement.Must have very strong communication skills and be able to negotiate priorities and strategies across multiple markets and management teams.Experience working closely with News Directors, Regional News Directors, Sales Director, Regional General Managers, and station General Managers.Proven track record of managing multiple stations successfully and efficiently at one time.Must be organized, and able to analyze trends and data to make informed marketing decisions.Able to lead writing and producing of creative and commercial content.Proven ability to mentor and grow content creators.Ability to work proficiently and effectively under pressure and tight deadlines.Ability to recognize trends in marketing and technology and apply them to a successful strategy for internal and external clients.Ability to interpret analytics and research to determine the best way to apply to current and future marketing strategies.Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
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Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityResponsibilities:Establish and implement a digital-focused content engagement strategy for multi-platform, multi-stream, and local market use.Lead the creation of branding content and lifestyle programming, ensuring alignment with both community and organizational objectives.Write, develop, and produce special projects, including multi-market and big-picture campaigns for local, regional, and corporate levels.Develop marketing and engagement plans, implement standardized workflows for projects, contests, events, and organizational policies.Assign work related to digital news, external clients, and Sinclair Broadcast Group to ensure consistent project delivery and support across teams.Oversee a multi-station marketing budget and develop media plans for the region, ensuring resource allocation supports creative content development and campaign execution.Qualifications:Minimum of 5 years’ experience overseeing commercial, digital, and creative content development.Experience in leading branding content initiatives and lifestyle programming, with a strong understanding of community engagement.Must have very strong communication skills and be able to negotiate priorities and strategies across multiple markets and management teams.Experience working closely with News Directors, Regional News Directors, Sales Director, Regional General Managers, and station General Managers.Proven track record of managing multiple stations successfully and efficiently at one time.Must be organized, and able to analyze trends and data to make informed marketing decisions.Able to lead writing and producing of creative and commercial content.Proven ability to mentor and grow content creators.Ability to work proficiently and effectively under pressure and tight deadlines.Ability to recognize trends in marketing and technology and apply them to a successful strategy for internal and external clients.Ability to interpret analytics and research to determine the best way to apply to current and future marketing strategies.Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
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