Sumo Logic
Performance Marketing Manager - Brand
Sumo Logic, Chicago, Illinois, United States, 60290
Performance Marketing Manager, Brand
Sumo Logic is reshaping the log analytics landscape and turning insights into action enabling customers to deliver reliable and secure cloud-native applications through our award-winning SaaS Log Analytics Platform. With more than 2,300 customers around the globe, Sumo Logic has cemented itself as the pioneer and leader for log analytics in the digital era.
We are looking for a talented Performance Marketing Manager who can expand our brand awareness and early stage target account engagement. The primary responsibility of the Performance Marketing Manager is to manage advertising across paid social properties. The secondary responsibility is to manage our organic presence on social media content, creating an interactive relationship between end users/influencers and the company. The successful candidate must also have design skills sufficient for creating display ads and social posts. In addition, this role will run our employee advocacy platform to drive more employee engagement across social channels.
Key ResponsibilitiesGrow pipeline through performance marketing programs across LinkedIn, Facebook, Twitter, and other propertiesCollaborate with other marketers handling Paid Search, SEO, Email, and Marketing OpsAcquire a working understanding of Sumo Logic's productsAcquire a deep understanding of our customers and the problems/challenges they faceDesign and implement paid and organic social media strategy to align with business goalsGenerate, edit, publish and share engaging content dailyGrow employee advocates and manage our employee advocate platformCross-collaborate with product, field and partner marketing, HR and others to develop and diversify social contentMonitor and manage conversations and questions with followersOversee social media accounts' design and work with Brand to keep freshRequirements
Experience implementing "Revenue R&D" strategies across paid media campaignsCyber-security, IT, or related industry background preferredExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsExcellent organizational skills and attention to detailProven work experience as a Performance Marketing Manager in the B2B spaceExperience in optimizing social content for LinkedIn, X and RedditHands-on experience in design (Canva, Adobe, Creatopy, etc.)
About Us
Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
Sumo Logic Privacy Policy. Employees will be responsible for complying with applicable federal privacy laws and regulations, as well as organizational policies related to data protection.
The expected annual base salary range for this position is $121,000 - $164,000. Compensation varies based on a variety of factors which include (but aren't limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.
#LI-Remote
Sumo Logic is reshaping the log analytics landscape and turning insights into action enabling customers to deliver reliable and secure cloud-native applications through our award-winning SaaS Log Analytics Platform. With more than 2,300 customers around the globe, Sumo Logic has cemented itself as the pioneer and leader for log analytics in the digital era.
We are looking for a talented Performance Marketing Manager who can expand our brand awareness and early stage target account engagement. The primary responsibility of the Performance Marketing Manager is to manage advertising across paid social properties. The secondary responsibility is to manage our organic presence on social media content, creating an interactive relationship between end users/influencers and the company. The successful candidate must also have design skills sufficient for creating display ads and social posts. In addition, this role will run our employee advocacy platform to drive more employee engagement across social channels.
Key ResponsibilitiesGrow pipeline through performance marketing programs across LinkedIn, Facebook, Twitter, and other propertiesCollaborate with other marketers handling Paid Search, SEO, Email, and Marketing OpsAcquire a working understanding of Sumo Logic's productsAcquire a deep understanding of our customers and the problems/challenges they faceDesign and implement paid and organic social media strategy to align with business goalsGenerate, edit, publish and share engaging content dailyGrow employee advocates and manage our employee advocate platformCross-collaborate with product, field and partner marketing, HR and others to develop and diversify social contentMonitor and manage conversations and questions with followersOversee social media accounts' design and work with Brand to keep freshRequirements
Experience implementing "Revenue R&D" strategies across paid media campaignsCyber-security, IT, or related industry background preferredExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsExcellent organizational skills and attention to detailProven work experience as a Performance Marketing Manager in the B2B spaceExperience in optimizing social content for LinkedIn, X and RedditHands-on experience in design (Canva, Adobe, Creatopy, etc.)
About Us
Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
Sumo Logic Privacy Policy. Employees will be responsible for complying with applicable federal privacy laws and regulations, as well as organizational policies related to data protection.
The expected annual base salary range for this position is $121,000 - $164,000. Compensation varies based on a variety of factors which include (but aren't limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.
#LI-Remote