University of Arizona
Marketing Specialist II
University of Arizona, Tucson, Arizona, United States, 85718
Marketing Specialist II
Posting Numberreq20888
DepartmentArizona Student Unions
Department Website Linkhttps://union.arizona.edu/
LocationMain Campus
AddressTucson, AZ USA
Position HighlightsJoin our team as a Marketing Coordinator, where you'll lead strategic marketing efforts for the University Bookstore, Parking & Transportation, and Student Unions. In this role, you'll develop targeted advertising, promotions, and social media campaigns that drive brand awareness and audience engagement. You'll collaborate with clients to identify impactful strategies, guide a creative team to produce high-quality content, and leverage data to continuously optimize campaign performance. Stay ahead of trends like AI and UX/UI to ensure innovative, effective marketing solutions across digital and physical platforms.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please
click here .Duties & ResponsibilitiesCoordinate assigned marketing activities : Support marketing efforts across three business units (Bookstore, Parking & Transportation, and Student Unions), ensuring advertising, promotions, web content, and social media campaigns align with unit goals and branding.Develop targeted marketing strategies : Assist in creating and implementing comprehensive marketing plans for each business unit, focusing on strategic initiatives that deliver impactful campaigns. Utilize insights and market research to develop messaging that resonates with target audiences.Consult with clients : Collaborate with internal clients and stakeholders to understand their needs, objectives, and challenges. Offer recommendations on effective marketing approaches to raise awareness and boost engagement.Drive awareness and engagement : Contribute to campaigns that increase awareness, customer satisfaction, and audience participation. Stay current with changing audience demographics and apply innovative tactics such as AI-driven personalization and UX/UI enhancements.Analyze marketing efforts : Use data analytics tools to track campaign performance and provide insights. Develop reports and offer recommendations based on key performance indicators (KPIs) to improve future campaigns.Deliver metric reports : Prepare detailed reports on the effectiveness of marketing efforts, focusing on customer engagement, conversion rates, and return on investment. Use these insights to enhance future campaigns.Contribute to marketing content development : Participate in the creation of both digital and physical marketing materials. Collaborate with design teams to ensure content is visually appealing, on-brand, and meets project goals.Ensure exceptional client communication : Maintain open and clear communication with clients and cross-functional teams to ensure alignment and successful execution of marketing initiatives.Maintain accurate records:
Keep detailed documentation of all marketing activities, including timelines, campaign data, client feedback, and budgets, ensuring information is accurate and up-to-date.Knowledge, Skills & AbililtiesAbility to interpret analytics data to evaluate the success of marketing efforts and make informed adjustments.Ability to identify challenges within campaigns and offer creative, data driven solutions.Advanced skills in photo shoot direction, selection and manipulation in structural, product and/or food photography and stylying.Ability to prioritize multiple marketing campaigns for mulitiple clients in order to meet deadlinesAbility to communicate effectively with a diverse range of clients and stakeholdersKnowledge of Constant Contact or other email delivery systemsAdvanced knowlege of marketing fundamentals, including branding, market research, advertising promotions and social media strategies.Ability to multitask in a fast-paced environmentStrong organization and time-management skillsProven ability to work well with cross-functional teams (ie: designers, clients, vendors, etc.) to ensure project alignmentMinimum Qualifications
Bachelor'sdegree or equivalent advanced learning attained through professional levelexperience required.Minimumof 3 years of relevant work experience is required.
Preferred Qualifications
Experience in directing photo shoots, selection and image manipulation.Experience in Constant Contact or other email delivery systems.
FLSAExempt
Full Time/Part TimeFull Time
Number of Hours Worked per Week40
Job FTE1.0
Work CalendarFiscal
Job CategoryCommunication and Marketing
Benefits EligibleYes - Full Benefits
Rate of Pay$53,039 - $66,299
Compensation Typesalary at 1.0 full-time equivalency (FTE)
Grade7
Compensation GuidanceThe
Rate of Pay Field
represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The
Grade Range Minimum, Midpoint, and Maximum Fields
listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.
Grade Range Minimum$53039
Grade Range Midpoint$66299
Grade Range Maximum$79558
Career Stream and LevelPC2
Job FamilyMarketing
Job FunctionCommunications & Marketing
Type of criminal background check required:Name-based criminal background check (non-security sensitive)
Number of Vacancies1
Target Hire Date10/21/2024
Expected End Date
Contact Information for CandidatesKatie Schoeben at ktschoeben@arizona.edu
Open Date10/14/2024
Open Until FilledYes
Documents Needed to ApplyResume and Cover Letter
Special Instructions to Applicant
Diversity StatementAt the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.
Notice of Availability of the Annual Security and Fire Safety ReportIn compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses.Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.
Posting Numberreq20888
DepartmentArizona Student Unions
Department Website Linkhttps://union.arizona.edu/
LocationMain Campus
AddressTucson, AZ USA
Position HighlightsJoin our team as a Marketing Coordinator, where you'll lead strategic marketing efforts for the University Bookstore, Parking & Transportation, and Student Unions. In this role, you'll develop targeted advertising, promotions, and social media campaigns that drive brand awareness and audience engagement. You'll collaborate with clients to identify impactful strategies, guide a creative team to produce high-quality content, and leverage data to continuously optimize campaign performance. Stay ahead of trends like AI and UX/UI to ensure innovative, effective marketing solutions across digital and physical platforms.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please
click here .Duties & ResponsibilitiesCoordinate assigned marketing activities : Support marketing efforts across three business units (Bookstore, Parking & Transportation, and Student Unions), ensuring advertising, promotions, web content, and social media campaigns align with unit goals and branding.Develop targeted marketing strategies : Assist in creating and implementing comprehensive marketing plans for each business unit, focusing on strategic initiatives that deliver impactful campaigns. Utilize insights and market research to develop messaging that resonates with target audiences.Consult with clients : Collaborate with internal clients and stakeholders to understand their needs, objectives, and challenges. Offer recommendations on effective marketing approaches to raise awareness and boost engagement.Drive awareness and engagement : Contribute to campaigns that increase awareness, customer satisfaction, and audience participation. Stay current with changing audience demographics and apply innovative tactics such as AI-driven personalization and UX/UI enhancements.Analyze marketing efforts : Use data analytics tools to track campaign performance and provide insights. Develop reports and offer recommendations based on key performance indicators (KPIs) to improve future campaigns.Deliver metric reports : Prepare detailed reports on the effectiveness of marketing efforts, focusing on customer engagement, conversion rates, and return on investment. Use these insights to enhance future campaigns.Contribute to marketing content development : Participate in the creation of both digital and physical marketing materials. Collaborate with design teams to ensure content is visually appealing, on-brand, and meets project goals.Ensure exceptional client communication : Maintain open and clear communication with clients and cross-functional teams to ensure alignment and successful execution of marketing initiatives.Maintain accurate records:
Keep detailed documentation of all marketing activities, including timelines, campaign data, client feedback, and budgets, ensuring information is accurate and up-to-date.Knowledge, Skills & AbililtiesAbility to interpret analytics data to evaluate the success of marketing efforts and make informed adjustments.Ability to identify challenges within campaigns and offer creative, data driven solutions.Advanced skills in photo shoot direction, selection and manipulation in structural, product and/or food photography and stylying.Ability to prioritize multiple marketing campaigns for mulitiple clients in order to meet deadlinesAbility to communicate effectively with a diverse range of clients and stakeholdersKnowledge of Constant Contact or other email delivery systemsAdvanced knowlege of marketing fundamentals, including branding, market research, advertising promotions and social media strategies.Ability to multitask in a fast-paced environmentStrong organization and time-management skillsProven ability to work well with cross-functional teams (ie: designers, clients, vendors, etc.) to ensure project alignmentMinimum Qualifications
Bachelor'sdegree or equivalent advanced learning attained through professional levelexperience required.Minimumof 3 years of relevant work experience is required.
Preferred Qualifications
Experience in directing photo shoots, selection and image manipulation.Experience in Constant Contact or other email delivery systems.
FLSAExempt
Full Time/Part TimeFull Time
Number of Hours Worked per Week40
Job FTE1.0
Work CalendarFiscal
Job CategoryCommunication and Marketing
Benefits EligibleYes - Full Benefits
Rate of Pay$53,039 - $66,299
Compensation Typesalary at 1.0 full-time equivalency (FTE)
Grade7
Compensation GuidanceThe
Rate of Pay Field
represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The
Grade Range Minimum, Midpoint, and Maximum Fields
listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.
Grade Range Minimum$53039
Grade Range Midpoint$66299
Grade Range Maximum$79558
Career Stream and LevelPC2
Job FamilyMarketing
Job FunctionCommunications & Marketing
Type of criminal background check required:Name-based criminal background check (non-security sensitive)
Number of Vacancies1
Target Hire Date10/21/2024
Expected End Date
Contact Information for CandidatesKatie Schoeben at ktschoeben@arizona.edu
Open Date10/14/2024
Open Until FilledYes
Documents Needed to ApplyResume and Cover Letter
Special Instructions to Applicant
Diversity StatementAt the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.
Notice of Availability of the Annual Security and Fire Safety ReportIn compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses.Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.