Figure
Senior B2B Marketing Manager
Figure, San Francisco, California, United States, 94199
About Figure
Considering making an application for this job Check all the details in this job description, and then click on Apply.Figure is revolutionizing financial services with its disruptive, scaled, and rapidly expanding technology platform. By capitalizing on the loan origination activities on its platform and extensive network of partners, Figure is poised to deliver and scale new products that enhance efficiency and transparency in the industry. Through the integration of cutting-edge technology, Figure’s platform fosters more transparent and efficient capital markets, bolstered by the growing pool of assets originated on its platform. This transformational journey is fueled by a dedicated team at Figure, characterized by their drive, innovation, collaboration, and passion for building from scratch. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation.Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the financial technology space.About the RoleFigure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business. You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.What You’ll DoMarketing Campaign Execution and OptimizationSpearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targetsTactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaignsIdentify and leverage optimal channels to reach key market segmentsCollaborate with sales and content teams to develop targeted, relevant messagingContinuously analyze campaign performance and implement data-backed optimizationsSales Enablement and Collateral Management
Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motionsEnsure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!Adapt marketing materials to address specific customer segments and use casesDeliver high-quality, sales-ready leads to the enterprise sales teamImplement lead scoring and nurturing workflows in HubspotWhat We Look For6+ years of experience in B2B Marketing3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratchFinancial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!Proven experience in implementing and managing ABM strategiesProblem solver, willing to get their hands dirtyUnderstanding of marketing compliance requirementsClear and concise communication skills, with the ability to translate complex concepts for various audiencesExcellent quantitative and qualitative problem-solving skillsDemonstrated ability to think strategically and analyticallyExcellent attention to detail, follow through, and adequate sense of urgencyAbility to simultaneously manage multiple projects and prioritize appropriatelyBenefits and PerksCompetitive salary and growth opportunitiesCompany quarterly performance based bonusEquity stock options packageEmployer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependentsEmployer funded life and disability insurance coverageCompany HSA, FSA, Dependent Care, 401k, and commuter benefitsUp to 12 weeks paid family leaveIn office, remote, and hybrid work location optionsHome office and technology stipend for those working outside of a traditional office more than 75% of the timeFlexible time-off plan to empower employees to take the time off that they want and needContinuing education reimbursementRoutine Team swag deliveries!Our salary range is $118,800 - $148,500 with up to a 25% Bonus and Equity. Actual compensation may vary based on individual candidate experience and location.Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.#LI-EK1 #LI-Hybrid
#J-18808-Ljbffr
Considering making an application for this job Check all the details in this job description, and then click on Apply.Figure is revolutionizing financial services with its disruptive, scaled, and rapidly expanding technology platform. By capitalizing on the loan origination activities on its platform and extensive network of partners, Figure is poised to deliver and scale new products that enhance efficiency and transparency in the industry. Through the integration of cutting-edge technology, Figure’s platform fosters more transparent and efficient capital markets, bolstered by the growing pool of assets originated on its platform. This transformational journey is fueled by a dedicated team at Figure, characterized by their drive, innovation, collaboration, and passion for building from scratch. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation.Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the financial technology space.About the RoleFigure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business. You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.What You’ll DoMarketing Campaign Execution and OptimizationSpearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targetsTactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaignsIdentify and leverage optimal channels to reach key market segmentsCollaborate with sales and content teams to develop targeted, relevant messagingContinuously analyze campaign performance and implement data-backed optimizationsSales Enablement and Collateral Management
Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motionsEnsure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!Adapt marketing materials to address specific customer segments and use casesDeliver high-quality, sales-ready leads to the enterprise sales teamImplement lead scoring and nurturing workflows in HubspotWhat We Look For6+ years of experience in B2B Marketing3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratchFinancial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!Proven experience in implementing and managing ABM strategiesProblem solver, willing to get their hands dirtyUnderstanding of marketing compliance requirementsClear and concise communication skills, with the ability to translate complex concepts for various audiencesExcellent quantitative and qualitative problem-solving skillsDemonstrated ability to think strategically and analyticallyExcellent attention to detail, follow through, and adequate sense of urgencyAbility to simultaneously manage multiple projects and prioritize appropriatelyBenefits and PerksCompetitive salary and growth opportunitiesCompany quarterly performance based bonusEquity stock options packageEmployer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependentsEmployer funded life and disability insurance coverageCompany HSA, FSA, Dependent Care, 401k, and commuter benefitsUp to 12 weeks paid family leaveIn office, remote, and hybrid work location optionsHome office and technology stipend for those working outside of a traditional office more than 75% of the timeFlexible time-off plan to empower employees to take the time off that they want and needContinuing education reimbursementRoutine Team swag deliveries!Our salary range is $118,800 - $148,500 with up to a 25% Bonus and Equity. Actual compensation may vary based on individual candidate experience and location.Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.#LI-EK1 #LI-Hybrid
#J-18808-Ljbffr