Arizona State Government
DIRECTOR OF AUDIENCE ENGAGEMENT
Arizona State Government, Queen Creek, Arizona, United States, 85142
EARLY CHILDHOOD DEVELOPMENT AND HEALTH BOARD
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.First Things First (Arizona Early Childhood Development and Health Board) is an essential leader and partner in creating a family‐centered, equitable, high‐quality early childhood system that supports the development, well‐being, health and early education of all Arizona’s children, from birth to age 5. Created by a voter initiative in 2006, First Things First is governed by a state Board with 28 regional partnership councils. First Things First is a decentralized organization that engages diverse constituencies to accomplish its mission. Organizational values include a commitment to diversity, equity and inclusion; a focus on accountability, transparency, coordination and collaboration; and an emphasis on the outcomes that will ensure young children start kindergarten healthy and ready to succeed in school and in life.
The Director of Audience Engagement will work in the Phoenix Office located at 4000 N. Central Avenue, Phoenix, 85012 with the opportunity for a hybrid work environment that may include working in the office and working remotely.
DIRECTOR OF AUDIENCE ENGAGEMENTJob Location:Address: 4000 N CENTRAL AVE, SUITE 500, PHOENIX, AZ 85012
Posting Details:Salary:
$86,008Grade:
23
Job Summary:The Director of Audience Engagement is a key leadership role responsible for developing, implementing and monitoring integrated marketing and brand strategies. This position plays a critical role in advancing the organization’s priority awareness and outreach efforts to help business and philanthropic leaders, economic development groups and key community stakeholders recognize the importance of First Things First and understand that quality early learning experiences, childhood development, education and health have an influence on the workforce of today and tomorrow. The director is also an ambassador for the organization and builds collaborative relationships with internal and external stakeholders. The director enthusiastically supports the vision and mission of First Things First and possesses the personal qualities of integrity, credibility and competence. The director is a creative and strategic thinker with demonstrated expertise in the principles of integrated communications and sophisticated knowledge of marketing, brand management, advertising, graphic design and social media. Outstanding organizational, writing and communication skills are essential. This position reports to the Senior Director of Marketing and Communications.
This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.
Job Duties:● Content Development & Design: Oversees and manages the creation and execution of new audience outreach and advocacy campaigns for various publications. Collaborates with the external Affairs Unit to effectively communicate the agency's message to the target audience. Includes but is not limited to designing, filming and writing engaging content and outreach materials for social media, presentations, handouts, the website, and email. Acts as a brand ambassador on social media to drive engagement with new audiences, particularly on LinkedIn.● Audience Expansion: Understand market dynamics, audience insights, and cultural nuances to advise FTF staff on recognizing, defining and executing new audience awareness opportunities within the business audience. Attend economic development events to represent FTF and collect written and visual content for social media. This includes, but is not limited to, priorities for regional partnership councils, External Affairs, and Marketing and Strategic Initiatives. Evaluate and approve sponsorships focused on new audiences and manage regional and statewide marketing deliverables.● Stakeholder Collaboration: Build collaborative relationships with internal cross-functional teams, external stakeholders and contracted vendors to support marketing, design, sponsorship and editorial projects for audience expansion. Ensure seamless integration and consistency in audience expansion messaging efforts across all regional and statewide publications, methods and channels.● Training and Education: Train staff and regional councils on effective outreach and engagement tactics to reach new audiences. This includes but is not limited to training them on FTF-branded templates, tools, resources and guidelines to support audience expansion work.● Project Management: Oversees and manages multiple audience expansion communications projects from conception to completion, ensuring high-quality and timely delivery. Includes but is not limited to digital, print and presentation materials.● Team Collaboration: Performs duties in a manner that supports the internal culture and mission of First Things First with respect and cooperation. Supports additional opportunities for the role and the Marketing and Strategic Initiatives functions.
Knowledge, Skills & Abilities (KSAs):● Bachelor's degree in marketing, communications or related field.● Five to ten years of experience developing and implementing strategic marketing, communications, or public awareness initiatives.● Demonstrated ability to conceptualize, plan, execute and evaluate social media and brand marketing strategies with measurable objectives.● Strong organizational skills and attention to detail, with the ability to effectively manage multiple creative projects, and meet deadlines.● Highly developed writing, communication and design skills. (Adobe Suite skills)● Creative and highly motivated to work in a very collaborative environment dedicated to quality, with the ability to work quickly, think critically and address problems resourcefully.● Background as a leader with the ability to effectively articulate and inspire support for ideas, goals and outcomes.● Knowledge of early childhood or human services systems/policy is a plus.● Ability to attend weekly meetings in Phoenix and travel up to 10% of the time throughout the state of Arizona.
Pre-Employment Requirements:If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements.
All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).
Benefits:By providing the option of a full-time or part-time remote work schedule, employees enjoy improved work/life balance, report higher job satisfaction, and are more productive. Remote work is a management option and not an employee entitlement or right. An agency may terminate a remote work agreement at its discretion.
Learn more about the Paid Parental Leave pilot program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page.
Retirement:ASRS
Contact Us:HR@FIRSTTHINGSFIRST.ORG
#J-18808-Ljbffr
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.First Things First (Arizona Early Childhood Development and Health Board) is an essential leader and partner in creating a family‐centered, equitable, high‐quality early childhood system that supports the development, well‐being, health and early education of all Arizona’s children, from birth to age 5. Created by a voter initiative in 2006, First Things First is governed by a state Board with 28 regional partnership councils. First Things First is a decentralized organization that engages diverse constituencies to accomplish its mission. Organizational values include a commitment to diversity, equity and inclusion; a focus on accountability, transparency, coordination and collaboration; and an emphasis on the outcomes that will ensure young children start kindergarten healthy and ready to succeed in school and in life.
The Director of Audience Engagement will work in the Phoenix Office located at 4000 N. Central Avenue, Phoenix, 85012 with the opportunity for a hybrid work environment that may include working in the office and working remotely.
DIRECTOR OF AUDIENCE ENGAGEMENTJob Location:Address: 4000 N CENTRAL AVE, SUITE 500, PHOENIX, AZ 85012
Posting Details:Salary:
$86,008Grade:
23
Job Summary:The Director of Audience Engagement is a key leadership role responsible for developing, implementing and monitoring integrated marketing and brand strategies. This position plays a critical role in advancing the organization’s priority awareness and outreach efforts to help business and philanthropic leaders, economic development groups and key community stakeholders recognize the importance of First Things First and understand that quality early learning experiences, childhood development, education and health have an influence on the workforce of today and tomorrow. The director is also an ambassador for the organization and builds collaborative relationships with internal and external stakeholders. The director enthusiastically supports the vision and mission of First Things First and possesses the personal qualities of integrity, credibility and competence. The director is a creative and strategic thinker with demonstrated expertise in the principles of integrated communications and sophisticated knowledge of marketing, brand management, advertising, graphic design and social media. Outstanding organizational, writing and communication skills are essential. This position reports to the Senior Director of Marketing and Communications.
This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.
Job Duties:● Content Development & Design: Oversees and manages the creation and execution of new audience outreach and advocacy campaigns for various publications. Collaborates with the external Affairs Unit to effectively communicate the agency's message to the target audience. Includes but is not limited to designing, filming and writing engaging content and outreach materials for social media, presentations, handouts, the website, and email. Acts as a brand ambassador on social media to drive engagement with new audiences, particularly on LinkedIn.● Audience Expansion: Understand market dynamics, audience insights, and cultural nuances to advise FTF staff on recognizing, defining and executing new audience awareness opportunities within the business audience. Attend economic development events to represent FTF and collect written and visual content for social media. This includes, but is not limited to, priorities for regional partnership councils, External Affairs, and Marketing and Strategic Initiatives. Evaluate and approve sponsorships focused on new audiences and manage regional and statewide marketing deliverables.● Stakeholder Collaboration: Build collaborative relationships with internal cross-functional teams, external stakeholders and contracted vendors to support marketing, design, sponsorship and editorial projects for audience expansion. Ensure seamless integration and consistency in audience expansion messaging efforts across all regional and statewide publications, methods and channels.● Training and Education: Train staff and regional councils on effective outreach and engagement tactics to reach new audiences. This includes but is not limited to training them on FTF-branded templates, tools, resources and guidelines to support audience expansion work.● Project Management: Oversees and manages multiple audience expansion communications projects from conception to completion, ensuring high-quality and timely delivery. Includes but is not limited to digital, print and presentation materials.● Team Collaboration: Performs duties in a manner that supports the internal culture and mission of First Things First with respect and cooperation. Supports additional opportunities for the role and the Marketing and Strategic Initiatives functions.
Knowledge, Skills & Abilities (KSAs):● Bachelor's degree in marketing, communications or related field.● Five to ten years of experience developing and implementing strategic marketing, communications, or public awareness initiatives.● Demonstrated ability to conceptualize, plan, execute and evaluate social media and brand marketing strategies with measurable objectives.● Strong organizational skills and attention to detail, with the ability to effectively manage multiple creative projects, and meet deadlines.● Highly developed writing, communication and design skills. (Adobe Suite skills)● Creative and highly motivated to work in a very collaborative environment dedicated to quality, with the ability to work quickly, think critically and address problems resourcefully.● Background as a leader with the ability to effectively articulate and inspire support for ideas, goals and outcomes.● Knowledge of early childhood or human services systems/policy is a plus.● Ability to attend weekly meetings in Phoenix and travel up to 10% of the time throughout the state of Arizona.
Pre-Employment Requirements:If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements.
All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).
Benefits:By providing the option of a full-time or part-time remote work schedule, employees enjoy improved work/life balance, report higher job satisfaction, and are more productive. Remote work is a management option and not an employee entitlement or right. An agency may terminate a remote work agreement at its discretion.
Learn more about the Paid Parental Leave pilot program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page.
Retirement:ASRS
Contact Us:HR@FIRSTTHINGSFIRST.ORG
#J-18808-Ljbffr